London

YouTube, One Year In

Photography by Simon Creasey

The highs and the lows of what has been a truly whirlwind year.

As the title would suggest, we have just reached our one year YouTube anniversary and along with a special outtakes video that will be going up next week on the channel I really wanted to write a post reflecting on the past year.  I'm sure most of you know the back story already but here's a little refresher.  I started the blog 10 1/2 years ago and never in a million years did I think it would have got me to the position I now find myself in.  The blog was my creative outlet, an online scrapbook where I could write about what I wanted and where I could document my style.  Back then I had about 50 hits a day and I'm pretty sure 40 of those were my mum, but it didn't matter because it wasn't about the numbers.  Instagram hadn't even been born yet, Twitter and YouTube were in their infancy and Facebook was still the highlight of everyone's social media lives, how the times have changed.  As the blog grew into a business I became less able to handle everything that comes with running a business of this nature on my own.  Only a couple of years ago I remember pestering Simon to come and work with me, trying to sell him the idea that it would be so awesome.  He never really seemed that interested and I didn't want to push him, because I knew it was important for him to want to make that move, after all it would involve giving up his own career in a completely different field which he had worked on for the last 10 years.  Lets fast forward to early 2017.  I found myself in desperate need of help because I couldn't grow the business how I wanted to with only one pair of hands.  In May I started actively looking for an assistant but my search ended quite abruptly one Sunday at the pub when Simon dropped a bombshell..."I'm going to quit my job, and I was thinking, maybe I'll come and work with you".  WTF!  It had been about 6 months since I'd last brought up the topic of him coming to work with me, I'd pretty much let the idea go by this point so when these words came out of his mouth, for once in my life, I was speechless (for all of about 10 seconds).  We agreed it would be on a trial basis because first and foremost we are married, and we didn't want anything to potentially damage that relationship.  We made the decision to start 'doing' YouTube, video content is a game changer in this industry and it's something I had wanted to do for so long but I just didn't have the time to focus on it.  One year on and here we are, still going strong in business and in marriage and I think it's safe to say, this was the best decision we ever made.

 

The Love and the hate

Before starting YouTube I was shitting my pants about online hate because I'd seen so much about it on Twitter and a couple of girls I know who also do YouTube had been dealing with some horrific cases of online hate.  Once we decided to take the plunge I was just preparing myself for the onslaught of hatred that I expected to come my way.  However we've been very fortunate, we've not really had any online hate, and we've had an overwhelming amount of love and support from so many of our viewers.  I found the volume of positive and supportive comments quite overwhelming at first, I think because it's the opposite of what I expected.  But it now feels like we've got to know so many of our viewers just from an exchange of comments.  Some viewers even sharing their own personal stories and experiences with us and it's an honour that so many people choose to share these with us.  YouTube is such an incredible platform for connecting so many different people all around the world and without it we would never have met them.  Even though it's just online, it feels like one big family.  

Constructive criticism

This is still something I struggle with in certain forms.  We ask our viewers regularly if they would like to see anything change within the videos, or if they like the format etc and we get some really helpful feedback which we are incredibly grateful for.  After all the content we create is for our viewers to enjoy so we want it to be something they want to watch and although we can't please everyone it's great to hear the general consensus.  However what I'm not a huge fan of is when it's unsolicited "constructive criticism" about something which we haven't asked for feedback on.  For example this is one I had recently: "You really shouldn't wear your hair pulled back like that, it makes you look so old".  For me that's just an unnecessary comment, and perhaps this is where I'm a little naive because I very much live by the ethos 'if you don't have something nice to say, don't say anything', but of course that's just not realistic in this day and digital age.  People assume that they have the right to comment on whatever they like just because we have chosen to put certain aspects of our lives online.  Dressing these comments up as 'constructive criticism' is a bit of a farce in my opinion because they aren't constructive at all, they're just plain rude.  And what does it achieve exactly?  Well for example, when I wear an outfit in a weekly vlog, I'm obviously wearing it because I like it and because I feel good in it, unless I state otherwise.  When someone then writes a comment saying 'If I were you I wouldn't wear mustard because it really doesn't suit you, it washes you out and makes you look dead' that does has an effect on me, I'm only human.  So in leaving a comment like that someone has just taken away a little slither of my confidence.  Fortunately my skin is starting to thicken and this verbal diarrhoea that some people have has less of an effect on me now but I'd be lying if I said it doesn't effect me at all.  

Self Confidence

There's nothing like seeing your mug (face) on a 65" HD TV to make you realise what you really hate about the way you look.  I did struggle with the first couple of months doing YouTube, I would say to Simon "no cut that bit I can see a double chin" or "delete that entire section because I look hideous".  It's very raw and real, unlike photos where you can choose your best angle out of 500 shots, adjust the light to be more flattering and of course, add a filter to disguise a number of sins, video is the very harsh reality.  I've mentioned this before but in this industry it's incredibly common to get sucked into a black hole of comparison.  I try my hardest not to compare myself to others but from time to time it can happen.  Being new to YouTube of course this was one of those times and I found myself hating certain things about myself.  If you'd have looked at my browsing history on my laptop all you'd have seen is Harley Street this, Harley Street that.  But as you might have seen from our progression on YouTube I stopped being so conscious about what I look like, because at the end of the day, this is me.  There are still things which I would like to change, my teeth for example, and these will be things which I share with my audience when the time comes.

Being Recognised

Again perhaps I was being a bit naive but this was something I was expecting and something which I found quite overwhelming at first.  There was one day in particular that was a bit of a turning point and it's stuck in my mind ever since.  It was about three months after starting YouTube and I was heading into central for a lunch date with a brand.  I caught the tube and then I walked to the restaurant which was just off Oxford Street.  After my lunch date I decided to do a spot of shopping and whilst walking back to Oxford Circus I thought I'd catch up on my Instagram DM's.  I opened up a photo which had been sent to me and I remember feeling quite shocked.  No it wasn't a 'dick pic', it was a rather tame picture of myself, but I was sat on the tube just minding my own business, completely unaware that this picture was being taken.  The message sent with the picture read "I saw you on the tube today but I was too scared to say hi'.  I remember feeling scared, and I can't really explain why because the message wasn't threatening, it was quite sweet, but I just felt scared that someone had been taking a picture of me and I didn't even realise.  Over my 10 years being a blogger a handful of people probably came and said 'hi, I read your blog' or 'I follow you on Instagram', but nothing that I could call regular.  I think it's harder to identify someone from having seen only pictures of them but once I put myself out there on YouTube, I guess people got to know my mannerisms, my voice and even my walk.  On the same day as the tube incident a woman came and hugged me from behind at the big crossing in Oxford Circus.  My first thought was that she must have thought I was someone she knew, maybe she was meeting them and I looked like them, but when she released me and I turned around her face was beaming, she squealed the most high pitched squeal and she said she was so thrilled to meet me in person.  You can imagine my rather expressive face working it's wonders at this point.  I remember feeling utter confusion and disbelief and I was completely mute for about 10 seconds which is quite a long time when stood face to face with someone.  When I finally snapped out of my confused coma we chatted briefly and then went our separate routes.  I head into Topshop, did some browsing, some trying on and then as usual went down to the shoe level.  I was just browsing the shoes in my own little world when I heard a shriek, I turned around as you would and I saw a mother and daughter standing together staring at me.  The daughter was clearly very excited and the mum just said "she watches all your videos".  Her daughter beamed at me so proudly and broke her silence by saying "I can't believe that you've just walked past me, in Topshop, just looking at shoes like a normal person".  Then there it was, the return of my expressive face and my stunned silence.  I snapped out of it a little quicker this time and just apologised to pair of them for my weird behaviour and just honestly explained that 'this hasn't really happened before today and I'm just not used to it'.  The mum leaned in to me and said 'well you better get used to it, this is only the start'.  Those words haunted me for about 3 weeks.  I remember being so paranoid on the tube on the way home, I just felt uncomfortable, like everyone that glanced at me knew everything about me and were watching me to see what I was doing.  I got home and I cried, it was just too much for me, too overwhelming.  Despite putting myself online for thousands of people to see, it was something I hadn't anticipated, something I hadn't even thought about.  I avoided going in to central for a few weeks after that and instead if I needed to do some shopping I drove to Bluewater, but it happened there too and if I'm being honest I felt trapped.  The funny thing is, it was just one or two people that came and said 'hi, I watch your videos', it was not a case of being mobbed, but it's just how it made me feel.  However things have changed since then, maybe I've just adjusted and in some way got used to it, but now I love chatting to anyone that comes and says 'hi'.  Our viewers have changed our lives for the better so if we have any opportunity to meet anyone that supports us and watches our videos then we really cherish that.

Responsibility

This is a biggie and this is something which over the last couple of years, with the continuing developments and growth of the industry, has become incredibly important.  Because blogging is no longer as clear cut as what it used to be, and no there are many facets to this world of 'influencers', people are feeling mislead and uncertain about our intentions.  I can only speak for myself but my intentions have never changed in the 10 plus years of blogging, and that might be why, because I started before this became a money and numbers game.  From day dot all I ever wanted to do was share my style and what I was buying with people.  Admittedly I've always been a shopaholic, but I'd always worked in retail so I was surrounded by fashion and ever changing trends and inspiration.  Nothing has changed, I'm still a shopaholic, I love trying out new brands, I love buying into certain trends (there's nothing wrong with that), I just love clothes, shoes, accessories, jewellery...it's my thing.  In my youth I even got sucked into the store card game and racked up a few thousand pounds worth of debt across about 8 store cards, I learnt from that lesson to never spend beyond my means.  But not everyone has learnt that lesson.  The era of store cards might have been squashed but now there's a new temptation, keeping up with Instagram.  There are now millions of 'influencers' and it's a pretty overwhelming arena to be in, let alone to look at from the outside from a non-influencer perspective.  I've heard many stories about girls and women of all ages racking up huge debts to keep up with the facade of Instagram, constantly having a new outfit, a new designer bag every week, luxury holidays, posing with expensive cocktails, pizza picnics in the park...and it's all for 'The Gram'.  So I think there is a certain responsibility that lies with Influencers these days, to be honest with their audience.  I choose to remind my audience with visible disclaimers on all my videos (plus every now and then on Instagram) that they don't need to keep up with Bloggers/YouTubers/Influencers.  To spend within their own means, or to just take inspiration from my outfits, I wear a lot of basics so chances are they probably already have these items in their wardrobes, so there's no need to buy the exact ones I'm wearing.  I'm not a saleswoman, I'm not trying to flog people shit, I'm just doing what I have been doing for the last ten plus years, talking about the things I love.

Alongside this there are some other factors which I've noticed people are expecting me to be responsible for.  Fast Fashion being a very popular topic right now.  I have and always will be a high street girl. That. Is. Me.  Over the years I've shopped everywhere from Primark to the higher end high street stores like Cos, & Other Stories, Reiss etc.  As my and age and income have grown I've also developed a love for certain luxury goods, shoes and handbags mainly but the odd investment piece here and there too.  But for the most part my wardrobe is high street, spending within my means.  As I've mentioned I come from a high street retail background and I will continue to support the high street and our economy.  Of course I totally understand the point that the fast fashion industry has a massive impact on the environment and again, I do mention this within some of my videos (ie. I no longer buy anything made from polyester and I am shopping with sustainable brands every now and then) but there will always be some people that think I'm not being responsible enough and that I need to stop shopping at fast fashion retailers like H&M altogether to set a good example.  It's tricky because I have been in a position where I didn't earn much money, and buying myself a new £10 top did give me a little boost if I was feeling down.  I like to think that my videos don't alienate those who can't afford Gucci handbags and expensive leather jackets because I've always firmly stood by the motto that 'it's not about how much it's costs, it's how you wear it' and that fashion should be for everyone not just those with a never ending bank balance.  That said, in the mindset of continued responsibility I will be creating some videos around second hand clothing and sustainable brands so that I can explore and educate on these topics as well.

 

I just want to thank all of you out there who have joined us on this journey, whether you're a silent viewer or an interactive one, we really appreciate the support and hope you continue to enjoy what you're watching xxx

 

Outfit Details

T-Shirt - YesStyle

Denim Skirt - Re/Done

Sunglasses - YesStyle

Necklace - Cinco

Earrings - YesStyle

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Comments

  1. Dorine Brussen
    24th June 2018 / 4:28 pm

    God this post made me teary-eyed, thanks for sharing yet another very personal journey. The way you write is so honest and straightforward, without any ‘polish’ (sorry, can’t find the right words at the moment); it’s like I can feel every single emotion your describe.

    Congratulations to you and Simon on your work anniversary – I’m ready for many more years to come!!! XxX

    PS should I ever see you in real life, I’ll try not to be a creeper 😉

  2. Corinne
    24th June 2018 / 4:31 pm

    Congratulations on your 1st year on YouTube. I’ve got to say I love you videos & think you are both doing a fantastic job. You are so relatable to all audiences & I love the fact that you reply whenever I’ve messaged you & asked questions etc.
    You come across as genuine & down to earth & deserve all your success after much hard work.
    Here’s to many more successful years for you both.
    Xx

  3. Hannah
    24th June 2018 / 4:54 pm

    First year of many more I hope! It must be so hard putting yourself out there and ignoring the negatives as like you say your only human! I can’t believe some people say the things they say (already an annoying comment on insta ) but I guess the world has some rude people and the internet has more but just know most people love you and Simon and don’t want anything to change! You hear this all the time but you guys are the most relatable real people I’ve seen on YouTube. I look forward to your videos like I do my fav tv shows and that is because of the quality of content but also how genuine it all feels and of course not forgetting how funny you guys are.

    Oh and the way I dress has improved a million % too… so I can’t thank you enough for that !

    I promise not to go all fan girl on you if I ever see you… a hug from behind would freak anyone out!

    • 19th July 2018 / 5:54 pm

      Thank you Hannah, you’re so right, there are just ‘those people’ that exist purely to tear others down to make themselves feel better and people that generally just like a good moan haha. Really glad to hear that I could help with your wardrobe, it might seem fickle and shallow to some people but I firmly believe that if you feel good in what you’re wearing it can really change your state of mind, and that in my eyes is such a positive thing 🙂 x

  4. Sophie
    24th June 2018 / 5:17 pm

    Great to hear you are supporting sustainable clothing. I don’t see a lot of bloggers / youtubers talking about this and it really is something we should be aware of. It might not be possible for everything we buy to be sustainable etc but it’s good to make a contribution and opt for the sustainable option now and then where possible. Interesting to see ASOS step away from ‘animal’ sourced products such as silk etc. I’d like to think they could invest in sourcing the right products in a more sustainable / animal friendly way as opposed to making more synthetics / us all buying more polyester. Would love to know your thoughts on this! Interesting post as always Emma! X

    • 24th June 2018 / 5:38 pm

      Yes I think what ASOS have done is a bold move, it’s definitely great for Vegans and anyone that doesn’t like products/clothing made from animals, or a by-product of. I personally do wear cashmere and silk, but I also wear leather and eat meat so I think it would be a but hypocritical of me to start preaching about those topics when I don’t live by those practises. However I do agree that all high street brands don’t need to use polyester when they can use viscose which is biodegradable and as a few high street brands, Mango and H&M already have sustainable lines it would be nice to see ASOS follow suit.

    • Rachel
      24th June 2018 / 10:39 pm

      I’m actually really disappointed in this. I love silk, leather, wool and cashmere and they are much more sustainable than man made fabrics. If people choose not to buy them fair enough but it’s frustrating that those of us who do wish to are finding it harder to do so.

      • 19th July 2018 / 5:42 pm

        It is a tricky one Rachel, and I totally understand your point as I don’t want to splash out on high end designer cashmere or silk, so I love it when the likes of ASOS or H&M do it because it makes it more affordable. I agree that it is taking away a choice for us, but I guess the argument is that an animal doesn’t have a choice.

  5. Rosalie Kok
    24th June 2018 / 6:42 pm

    Thank you for sharing your thoughts and feelings. Love your videos and blogs. It is so refreshing to have a Youtuber going for mainly high street. Looking forward to many more videos and bligs.

    • 19th July 2018 / 5:38 pm

      Thanks Rosalie, glad you’re enjoying our posts and videos x

  6. Lauren
    24th June 2018 / 6:46 pm

    I’m not a die hard fashionista nor do social media influencers regularly influence what I wear or do, however, I’ve been following you for a while and I think it’s because of how everything that you wrote about aspiring to be through your work is truly manifested in what you deliver. You offer some aspirational content but so much of it is relatable and to be honest, I would totally want to be best friends with you, Simon and all of your dogs if I still lived in London. You’re good people who clearly know your audience and you deliver influential work as a result. Bravo!

    • 19th July 2018 / 5:37 pm

      Thank you Lauren, that really means a lot to us so really, THANK YOU x

  7. Danish Pastry
    24th June 2018 / 7:18 pm

    Thanks for another honest well written post!
    I can’t really understand the people who put you down, I may like one of your outfits more than another, but that’s more about me than it is about you (mustard is a colour I avoid in my wardrobe, but that doesn’t stop me liking it on others, you included). Some people I follow are more into frills than I am, or wear lots of maxi dresses, or have long legs while mine are stumpy, but there is something about how an outfit is put together that I find inspiring, and there is always a take home if I’m open. And following people with different styles can push me out of my comfort zone, which is never a bad thing. I so agree that if you can’t say anything nice, then it’s better to say nothing!
    I would like more sustainable clothing, and I think this market will improve. I am a natural fibre girl, it’s just nicer to wear, and if we can reduce the amount of synthetics, that would be great. There does seem to be a contradiction though, as sustainable isn’t always the same as ethical – but it’s down to individual choice.

    • 19th July 2018 / 5:36 pm

      Ah it’s all part and parcel of ‘being online’ I guess, which is a shame that we just have to accept it, but we kinda do. I totally agree on the natural fibre front, since I cut out synthetic fabrics I love my wardrobe so much more. I think the ethical/sustainable industry is going to come on in leaps and bounds over the next few years and I’m excited to see where it goes x

  8. Anna
    24th June 2018 / 7:19 pm

    Hello!
    Just thought I’d come and say hello since I’m a new follower. I originally followed you on instagram because I was inspired by your style but a few weeks ago I discovered your youtube channel and oh boy it’s been so awesome! YOU are so awesome! I really love your vlogs and it’s crazy to think that you have been doing them only for a year! They’re so good and you’re natural in front of the camera. 🙂

    • 19th July 2018 / 5:33 pm

      Thank you Anna and thanks for watching! x

  9. Rosita Fierros
    24th June 2018 / 7:42 pm

    I read every single post and for me you are truly an inspiration in fashion. Ocationally I write a short comment on Insta in one of the hundreds of “influencers” I follow and I’ve NEVER EVER got a reply. Only YOU! You always answer even if you have tons of comments, you do! That is what makes you so unique from the rest! Don’t ever stop!!!!!!

    • 19th July 2018 / 5:32 pm

      That’s heartbreaking to hear that people don’t reply to you, for me it’s one of my main priorities, without you guys we wouldn’t be able to do what we love as a job so I naturally want to chat with you all and respond and just share the love as much as possible x

  10. Paula
    24th June 2018 / 8:14 pm

    From the first video I watched of yours I could tell your content was super professional and unique (you have FIVE Chihuahuas!) So you can compare yourself to stay fresh but I wouldn’t be concerned about you and Simons content at all.
    As for “constructive criticism” let’s call it what it really is: concern trolling. I personally think some of their comments are hilarious, ever more so when you totally shut them down. One that comes to mind is a “concerned commenter” who felt compelled to inform you that your side lamp in your bedroom was too small (in itself a heinous crime to interior design – wow that rhymes) and you were like, “I’m quite happy with it thanks”. COMEDY. GOLD. Don’t even let it bother you for a millisecond, the amount of concern you get compared to adoration is paltry <3
    I'm looking forward to seeing your content involving sustainability, I think it's a personal journey we all need to take at our own pace and I think you've always been clear about your stance of spending a little more on less and natural fabrics. You can't please everyone though!
    So long comment to say just keep doing what you're doing. Congrats to you and Simon on one year and all the best for the next, I'll be watching for sure!

    • 19th July 2018 / 5:31 pm

      OMG yes the lamp comment…major LOL’s at that one! Thank you Paula for the support and for joining us on this “journey” 😉 x

  11. Joy
    24th June 2018 / 8:23 pm

    I’m a newer follower, but your content has become some of my favorite! I enjoy the creative posts you put out because they are incredibly authentic! I will say any content that includes the dogs is def my favorite lol. I understand how you feel about your teeth! I’m insecure about mine too. Ah well! Character traits right

    • 19th July 2018 / 5:29 pm

      I’m the same Joy, anything that involves a dog and I’m there…for hours, and hours and hours haha x

  12. Chris
    24th June 2018 / 8:37 pm

    I admire your bravery to put yourself online. I work in social media and would never put myself in front of the camera. Dont let other people victor meldrew attitude dull yoir sparkle..you come across so positive and an inspiration to us all. Ps if i met you on the tube id prob be star struck and too shy to say hi but your natural way on camera does make me feel like your one of my friends!

  13. Chris
    24th June 2018 / 8:38 pm

    I admire your bravery to put yourself online. I work in social media and would never put myself in front of the camera. Dont let other people victor meldrew attitude dull yoir sparkle..you come across so positive and an inspiration to us all. Ps if i met you on the tube id prob be star struck and too shy to say hi but your natural way on camera does make me feel like your one of my friends!

    • 19th July 2018 / 5:28 pm

      Thank you Chris….I do love a good Victor Meldrew reference 😉 x

  14. Belinda
    25th June 2018 / 2:50 am

    Thank you for sharing your story. It was lovely and moving to read. Love your content.

    • 19th July 2018 / 5:27 pm

      Thank you for reading Belinda x

  15. Natalie
    25th June 2018 / 6:09 am

    I’m a little late to hop onto the youtube bandwagon but I now have you to thank for my current addiction. It’s an addiction I am happy to feed, by the way. I also now know what my son means when he tells me I’ve fallen down the youtube rabbit warren, once you fall down the hole it’s hard to get back out, hahaha. I LOVE your content, it is totally uncontrived and relatable! I’ve go to say too, that very few fashion bloggers seem to go for those wonderful, earthy natural colours like you do at the moment and all their content starts to looks the same! P.S. Never stop wearing mustard, it is your colour (and mine too as it so happens) and very few people seem to be able to wear it so those of us that can need to go for it! Mind you I’m definitely one of those people that has no idea of which style tribe I belong to. A bit of boho, a bit of classic oh and love me some vintage….God, packing for me is a nightmare…I never have mix and match stuff just whole outfits in different styles. Anyhoo, I’m in for the long haul. Congrats guys!

    • 19th July 2018 / 5:27 pm

      Well Natalie it’s an absolute pleasure to have you along for the journey! By the sounds of it, you’re making your own tribe…and I bloody love that! Be you, be unique xxx

  16. 25th June 2018 / 10:08 am

    It was so interesting, especially the « being recognised » part, thank you for sharing Emma, and congratulations on your Youtube and blogging journey!
    Lot’s of kisses from Belgium

    • 19th July 2018 / 5:25 pm

      Thank you Linh…what a lovely name by the way! x

  17. 25th June 2018 / 1:00 pm

    Hugging from behind and secretly taking pictures is pretty creepy.. One russian instagram blogger told once, that one couple was walking down the street and recognised the house she was living in. They made photos with it in the background, rang the doorbell, woke her children up and were pretty surprised as she didn’t let them in and asked to leave. On the next day they wrore a huge dissatisfied post on instagram saying how rude and presumptuous she is.. I just don’t unterstand people sometimes

    • 19th July 2018 / 5:24 pm

      Wow THAT is next level horrible! Yeh it was a little unnerving, especially as I wasn’t expecting or prepared for any of this. I daren’t think of what some of these huge YouTubers deal with but I don’t people to look at me any differently from any other human being, we’re all equal in my eyes and although Simon and I have a slightly unusual job, we are still just “normal” people 🙂 x

  18. Ayten Alwarnahly
    25th June 2018 / 1:03 pm

    Big congrats on your 1st year anniversary sweet Emma. I call you sweet because you are, from the first time I watched you on YouTube I said to myself she is one sweet happy lady.
    I do relate to your preferences about shopping, not everything we wear should be a luxury brand, elegance is not the price it is in how we wear it and what to wear.

    If it happens that I travel to UK I will be more than happy to bump into you and squeal your name and have a nice chat maybe over a cup of tee.

    • 19th July 2018 / 5:21 pm

      Well I very much look forward to bumping in to you, I do love a good cuppa 😉 x

  19. Gemma
    25th June 2018 / 1:48 pm

    I love your blogs, they are a breathe of fresh air. After having my kids I completely lost my way with style but your videos and styling have really helped me. I’m not as slim and gorge as you (or young!) but I can take elements of your style and translate it up myself. I would not have found Missoma without you, which is my go-to jewellery brand now. Thanks for all the fun, here’s to another great year xx

    • 19th July 2018 / 5:20 pm

      Ahhh so glad you love Missoma as much as me, they’re such a great brand….and so addictive too haha
      That’s the beauty of fashion, you can take little snippets of inspiration from different people and integrate them in with whatever works best for you and your lifestyle x

  20. 25th June 2018 / 1:52 pm

    Congratulations on hitting 1 year! You’re my biggest inspiration and I can’t thank you and Simon enough for that. Not only are your videos amazing but this blog post has cemented my awe of you (is that even an English sentence? Haha but you know what I mean).

    • 19th July 2018 / 5:18 pm

      haha well I can’t even pronounce half of my words correctly so let’s go with that sentence eh 😉 x

  21. 25th June 2018 / 7:31 pm

    Your channel has grown so much and I really admire all your hard work! Your videos are always well produced and I always look forward to them.
    Jae
    http://www.allthatjae.com

  22. Allison Raff
    26th June 2018 / 3:10 pm

    You are just so relatable! And i love that you are always going above and beyond to find affordable options knowing that $100 option is not necessarily affordable. I have stopped following other influencers who do this, it is a pet peeve. Congrats on one year! Here is to MANY more!!

    • 19th July 2018 / 5:17 pm

      Hey, we all have different budgets right, and I believe that fashion is for everyone so if there’s a look-a-like pair of sandals that don’t cost £500 then I’m gonna spread the word haha
      Thanks for all your support and we hope you continue to enjoy our videos x

  23. Angie
    27th June 2018 / 4:08 am

    I love your style Emma! And I have loved watching your youtube videos because you are such a great presenter. When I have to give a talk on a topic, I think of you to emulate. Keep up the great work!

  24. 27th June 2018 / 5:24 am

    Hi Emma, congratulations on your first anniversary on YouTube! I know I’ve already said it on Instagram, but it was only last week since I discovered your Youtube channel. I love your content, your laid back personality and the message you want to give your viewers that you’re a human and live a normal life too.

    People do have a lot of expectations once you have become popular and famous. They expect you would change, you would do something others normally can’t or will do, being a good example for others. But what the society often forgets is being yourself is so much more important than creating the image of a famous artist. Just like what you have mentioned about being a high street girl. It’s a part of you and that also what I like about you. You are you, you just stay true to yourself 🙂

    I’m looking forward to seeing more of your videos, Emma. I’ll be in London next month and if I bump into you, I’ll make sure I won’t act like a freak 🙂

    Vivian x

    • 19th July 2018 / 5:13 pm

      haha thank you Vivian, it’s ok, I like a little bit of ‘freak’ in someone though 😉
      Yeh I’m not interested in fame in any way shape or form, all I want is to share what we do with you guys and have a laugh, so long as we do that I’m happy 🙂 x

  25. 28th June 2018 / 10:38 am

    Hi Emma & Simon,
    Happy first year on YouTube – your content and work ethic is admirable and inspiring! 🙂
    I admire how you both stay so down to earth and relatable regardless of your increasing popularity and growth. You guys are incredible.
    I look forward to following you both continue to create incredible content across all platforms – blogging, YouTube, social media, etc.
    Wishing you both all the happiness and success you deserve xxx
    Daisy 🙂

  26. 29th June 2018 / 8:03 pm

    Congratulations on your first year anniversary!!
    Emma, your writing is excellent. It painted a picture for me with your each and every word.
    I have been married for 40 years this Feburary and the way Simon and you interact is like my husband and I.
    You two have many years together, call it intuition between your love for fashion (I was the same in the mid 70’s) and Simon’s love for you that will take you to the peaks of many mountains.
    Good luck to the both of you ( Emma get Simon an employee of the year gift and share it with us.)
    Enough rambeling on you two take care and keep up the brilliant work..p.s. please include your doggies.
    Jan

    • 19th July 2018 / 5:09 pm

      Thank you so much Jan and congrats on that 40 year anniversary, that’s bloody wonderful and to hear that you’ve still got your sense of humours intact bodes well for us haha 😉
      xxx

  27. 2nd July 2018 / 7:11 pm

    Hi Emma & Simon
    This is such an amazing post and I loved reading every word of it. Recently I viewed the documentary ‘The True Cost’ about fast fashion and it really made me think about my shopping behavior and why I do things, so I started to unfollow most of the bloggers I was following because I felt like they mostly wanted to ‘sell’ me stuff. But yours is one I kept and just love following. I admire your honesty about fast fashion and completely understand the duality of it. I believe that just talking about fast fashion and making people aware that it’s ‘a thing’ is a real great step in the blogging industry. There are so many aspects to fashion, positive and negative and being honest about all these facets is what I love about this blog.

    I myself am looking forward to some content about sustainable fashion, but even though I don’t shop at Mango anymore, I still LOVE watching your Mango hauls to be honest.

    Love,
    K.

    • 19th July 2018 / 5:08 pm

      It’s definitely something which needs to be spoken about more and I hope lots of other Bloggers, YouTubers etc choose to discuss it as well. Although sustainable fashion isn’t affordable for everyone, I certainly make an effort to spend my money on more sustainable brands and it’s been so interesting researching this industry. I can’t wait to discuss it more in the future and I really appreciate that you understand my position in terms of catering for a wider audience, there are lots of people that just choose to jump down my throat because they are too narrow-minded to understand what I do x

  28. Eva-Maria
    5th July 2018 / 4:16 pm

    Emma! You are my favourite blogger and I am SO happy you are also on Youtube! I look forward to your videos so much every week!

    http://www.evakapsta.com

  29. Eva-Maria
    5th July 2018 / 4:16 pm

    Emma! You are my favourite blogger and I am SO happy you are also on Youtube! I look forward to your videos so much every week! thanks for sharing, a very interesting read 😉

    http://www.evakapsta.com

    • 19th July 2018 / 5:04 pm

      Thanks Eva-Maria, we’re both so glad you’re enjoying the videos and thank you for the support xxx

  30. Caroline
    17th July 2018 / 5:07 am

    Emma,

    Just popping over to offer my sincerest–albeit belated– congratulations on your YT anniversary. Like so many others have shared, your content is phenomenal, and your message equally so. As a viewer, I really appreciate your honesty and transparency, particularly in an industry where mixed messages and the “keeping-up-with-the-Jones’s” mentality are oftentimes the norm. Yours and Simon’s videos are such a highlight of the week, and your passion for your work really shines through across all of your content platforms. And, as a fellow Chihuahua mummy, I absolutely adore your little ones– their appearances are delightful. Best wishes for the future. xx

    • 19th July 2018 / 5:03 pm

      Thank you so much Caroline! x

  31. Nina
    21st July 2018 / 9:50 am

    A couple of weeks ago I stumbled upon your Youtube channel and I’ve been binge watching it for the last couple of days! You have been giving me great ideas how to update my wardrobe & many more styling ideas. (I could list them all here but that would make a very long reply) You have become my absolute favourite Youtuber!

    Nina from the Netherlands 🙂

  32. Nicole
    26th July 2018 / 8:52 pm

    Hi Emma,
    I came across your site via YouTube and have thoroughly enjoyed your content both in video and blog. I can only imagine the work and planning that goes into your content and appreciate your creativity and sharing. Keep up the wonderful work and cheers to such an achievements!

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