Confessions Of A Blogger: The Regrets

Photography by Simon Creasey

As some of you may know I've been blogging for over ten years now and in this time the industry has changed massively.  As the world of blogging has evolved, so have I, and if I look back over the years, which I do from time to time, I find myself with a few regrets.  I personally don't see regrets as negative things, they are aspects within our lives that we learn from and more often than not they form us as a person.  But in the spirit of honesty and sharing with you guys, as it looks like you're enjoying these kind of posts and getting to know me a bit better, I thought I'd share some of my blogging regrets...

1. Slacking

With 3 YouTube Videos a week, 2-3 blog posts a week and daily posts on Instagram I really don't find myself slacking at this point in time but over the years I have gone through periods where the blog has taken a back seat.  Now I think this would be fair if the back seat was to other important life things but it wasn't, it was just down to being lazy (and I don't even mean taking time for myself).  When I first started I did an outfit every single day on my blog, this was just a single snap on a compact camera inside my apartment, it wasn't fancy but it was the start.  There was no writing, just the outfit and outfit details, but people liked it.  I guess it was a quick fashion fix and before the likes of Pinterest and Instagram were born I was providing inspiration in one single image.  As the years rolled on, the blog developed and it became more and more work; shooting multiple images, editing images (now taken on a DSLR), finding outside locations to shoot in (horrific during winter), coming up with outfits constantly, the list goes on.  I might sound like I'm moaning and I probably have moaned a lot over the last 10 years but I think that's only natural when your job revolves around, well, yourself (how much 'me' can I take?).  Maybe my inspiration was running dry, maybe I was just bored, I don't know but I started to slack.  Posts dropped to 4 a week, 3 a week, 2 a week, 1 a week...none for a month.  This can happen in blogging as some of you will know, sometimes you just lose your mojo but my biggest regret is not constantly giving it my all.  Baring in mind I started at the same time as now-super bloggers like Chiara Ferragni, Aimee Song (still a fave of mine and a lovely human being), Kristina Bazan, Andy Torres and so many other incredible women who clearly ceased their moments and worked damned hard to make something happen.  I made excuses for myself that many of these bloggers started when they were in college and so they had the free time to invest into their blogs but I can't help thinking maybe they were just more determined that I was, more hard working throughout.  Don't get me wrong, I have definitely worked hard to get where I am, and I'm not for one second ungrateful, but the Leo in me wishes I had done more at times.  Funnily enough this point kind of links to the last so be patient with me here.


2. Selling out

Before I launch into this one I would just like to remind you all that this is my opinion about my own experiences, no one else's.  I'm not here to comment on how other bloggers work and conduct their businesses as I think there are many different types of blogger out there and not everyone should be the same nor does everyone have the same circumstances.  Ok disclaimer out the way, selling out, oh yes I have done this.  I'm confident to say that I haven't done anything I would deem as 'selling out' over the last 3 years, in fact the opposite has now become part of the ethos behind my own brand and business, but I have definitely committed some hideous crimes of advertising in the past.  I'm not going to reel off everything but one particular opportunity I was given sticks in my mind.  It was about 5 years ago and I was offered an Instagram collaboration with a large car brand.  The brief was that I needed to go to the display of their new car at Westfield in White City and take 2 Instagram pictures for posting on my account.  If I remember correctly one post had to have the car in it, and the other post was up to me.  They had a photo booth, job done.  I was paid well over 4 digits for this collaboration and I'll tell you why I did it...because I wanted a new handbag.  Oh. The. Shame.  This is something I would never dream of doing now, because it wasn't the right fit for me, but 5 years ago I was barely making any money from the blog.  I didn't even make enough to pay my share of the household bills (so yes the money should have gone to paying bills) as I had just walked out of my full time job so this was a big juicy carrot being dangled in front of me.  Of course I swallowed that carrot whole, got paid my 4+ digits and then felt utterly shit about myself for doing it.  Luckily I could delete all evidence of this collaboration 3 months later on, which I did, but mainly so I didn't have to look at it and feel the shame over and over again.  I also used the money to pay bills, invest back into the business and not buy a handbag, because again it would have been another shame reminder.  However this was a huge learning experience for me and it was the start of a new Emma from there on in, so it might be a regret but I'm glad it happened.


3. Making the wrong friends

I briefly touched on friendships in my recent post about wanting to be a better person and again I'm not going to go into too much detail in this post.  I'm actually still working up the nerve to get all that down on virtual paper.  Being a blogger (and now YouTuber) you guys see a lot about my life and who I'm friends with, and some of you are more observant than others, some of you are actual Sherlock Holmes' in the making, so of course you will have seen some friendships end.  Lots of you have already identified me as a bit of a lone wolf, and you'd be right there.  Some bloggers have really positive views on friendships within the industry, and I think that's bloody brilliant, I'm actually a bit jealous because unfortunately I have the opposite views (bar a few exceptions).  Statistically friendships during my 10 years of blogging haven't gone very well, and I know this can apply to non-blogger folk as well, because friendships are tough no matter what job you have or what life you lead.  However I have now come to the conclusion that I trusted the wrong people and unfortunately this has left me with a very bad taste in my mouth.  Of course I do have those good friends which don't fit the 'bad taste' mould but it is very difficult for me to find friendships, especially any new ones in this industry thanks to past experiences.  Maybe I don't help myself because I have a 'one strike and you're out' rule, which you might be thinking doesn't leave much margin for error, and we are all human after all.  But this 'strike' is very specific, I'm not talking about borrowing a top and losing it, I'm talking about the ability to make me feel utterly shit.  Exclusion, taking advantage, using, business sabotage (yes really), backstabbing, or any Mean Girls style bitching (about me on a personal level and about how I run my business) in a public place, where two of my followers overhear and inform me via Insta DM (yes that happened only last year, and I wish I'd never received that DM).  When I am made to feel utterly shit for any of these reasons, my mind becomes consumed by it, my business starts to suffer and if truth be told so does my personal life, because I become impossible to work with...I'm not in the zone.  It's for this reason that I have my 'one strike and you're out' rule and that's it, they're instantly cut out of my life.  Everyone makes mistakes, girls bitch (it's natural), jealousy does crazy things to people; all very true but I don't have time for this shit at 32 years old and neither does my business or my happiness.

4. Being an absolute knob

I've probably had many moments where I've been a complete knob during the course of my blogging career.  Being in your early 20's receiving a small amount of what I can only call 'fame' can and will turn you into a knob, it's what you choose to do after this point that really counts.  There are numerous times where I got carried away and became too big for my boots but as with all these points in this post, I learnt from these mistakes.  But there's one incident in particular which went on for months, and I look back on that now and think, 'Christ you were such a knob'.  This was about 3 years ago and I started receiving messages from followers, brands, fellow bloggers asking if I was working with another blogger and if we were a duo because our posts looked so similar.  Ok they weren't all asking if we were working together, in the case of the other bloggers they were clearly stirring the pot calling out copycat behaviour.  Known fact, the blogging community loves drama, so long as it's someone elses'.  If I'm being honest it didn't actually bother me in the early days but the more similarities that I saw and others continuously pointed out, it did begin to eat away at me.  Cut a long story short I did the knobby thing of sending out passive aggressive tweets (something I now hate with a passion), not naming but still shaming insta stories, and a hell of a lot of WhatsApp bitchery.  I deeply regret this because once I got over it, once the drama fizzled away, I remembered my first ever meeting with this girl.  We were introduced by another blogger, a mutual friend, who approached me at a press event and said 'my friend wants to meet you, she really loves your blog'.  Imitation is the sincerest form of flattery, the phrase that every blogger hates but you know what, there's serious truth behind that.  I go back to my point that as young girls we are so impressionable and often idolise people that we want to be like, thats a natural part of growing up.  Add social media to the mix, a place where we are forever comparing ourselves to others and it can leave us feeling unsure of who we are, or just wanting someone else's success or life.  It's also notable that trends can emerge within the blogging community; maybe it's a certain way of editing a picture, using a specific camera, a Gucci t-shirt, a pose, the latest 'it' bag etc etc.  These trends spread throughout the blogging community and chances are it's bloggers inspiring other bloggers or bloggers getting the same inspiration from the same source.  It's only recently that I noticed history repeating itself over on Twitter, the hub of all drama.  Although fair enough this instance was a much more blatant case of copying (in the word for word sense), but I wanted to shake those involved in this public witch hunt because I know what it feels like to regret certain actions.  I wish I'd settled my matter privately, and I'd urge anyone else to do the same in future.


5.  Comparing myself to others

I'm sure you all read lots of different blogs and I'm sure at some point you've read a post about a blogger comparing themselves to others, because it is the harsh reality.  I'm not sure how different this tiny segment will be from those posts but it is a regret of mine.  This is almost an extension of point number 4, in the fact that it's very easy to compare yourself to other people and then slip into a downward mental spiral of wanting what they have.  I completely understand that this can be the case for any of you non-bloggers out there and this is why I constantly remind you all that you don't have to keep up with my shopping habits, because I'm not a 'normal' person.  I myself have idolised other bloggers, more so for their achievements and the opportunities they were getting, 'why am I not getting those?'.  It's very easy to think these kind of thoughts and to get sucked into the black hole of comparison but the truth is it will only leave you feeling pretty shitty about yourself.  I wish in the past I'd channeled more energy and more time into achieving my own goals.  Yes that trip to Coachella looked insane but I don't like crowds of people, I hate parties, I need to be in bed by 10pm (latest!) and I don't enjoy loud music (don't I sound like a boring old fart) so would I even enjoy it?  Probably not, although to be fair I would have died if I'd seen Destiny's Child.  I've improved on this front massively over the last 2 years, I now focus on my own goals, and I admire other bloggers for achieving theirs and it's a much better headspace to be in.

Outfit Details

Jacket - Jigsaw

Cami Top - Topshop

Jeans - Zara (Old but very similar here)

Bag - Loewe

Short Necklace - Missoma

Round Pendant - Monica Vinader (worn on this chain)

Watch - Cartier

Sunglasses - Ray Ban (Similar high street version here)

Shoes - Next

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  1. Dorine Brussen
    23rd April 2018 / 6:35 am

    Such a powerful post Emma! Thank you for sharing. Of course I’m not a blogger but I have some very similar experiences as to friendships and also comparing myself to others. The last thing has been the reason why I quit Facebook and other social media (I only have a Instagram and YouTube account because I want to follow you :-)) because I just kept seeing other people posting only ‘happy’ and ‘look at me / this’ things and that just made me feel like such a damn loser.
    In the end, being authentic is what matters and the best guideline in life, methinks X

    • 23rd April 2018 / 4:42 pm

      Thank you for reading Dorine. I think the important thing to remember is that social media is all smoke and mirrors, it’s not always accurately that ‘perfect’ and can be a mask for people who are actually not happy xxx

  2. Sandie
    23rd April 2018 / 7:20 am

    Love the honesty Emma

  3. 23rd April 2018 / 7:21 am

    THIS is what I love about you and your blog! I can totally relate, especially the wrong friends part. And there is no shame in having ‘high standards’ on friends, you should be able to trust these people and distrust always comes in hard when you’re an honest person. Also, would totally see myself being tempted to sell out for a new handbag… so it’s kind of nice to hear I’m not the only one.
    Really, I’m loving everything you put out here, so keep on doing what you do!

  4. 23rd April 2018 / 7:42 am

    I love you. That is all. x

  5. Maria
    23rd April 2018 / 7:44 am

    Hello Emma! I just adore your approach to fashion and life in general. I think you’r groundbreaking in the blogging ecosystem precisely because you are so ‘you’: simple, natural and smart 😉

    Kisses from Madrid! Btw, come and visit us soon..:)


    • 23rd April 2018 / 4:45 pm

      Thank you Maria! We will definitely try, we’ve never been to Madrid and would love to experience the city xxx

  6. 23rd April 2018 / 8:05 am

    Really love your post 1 and 5 speaks to me alot..started 5yrs ago and blogged every single day and was on every social media platform back then.Then I slacked when the kids came..Then Instagram turned ppl into monsters,young bloggers making waves, made you feel less than what you really are even when you ask for a collaboration..oh the horror

    • 23rd April 2018 / 4:47 pm

      The blogging world changes so much every day so I totally know what you mean. There are always new waves of bloggers coming through constantly but I’ve realised the only way to be happy is to embrace your own style of blogging and just be yourself, as corny as that sounds x

  7. Veronika
    23rd April 2018 / 8:20 am

    You are honest, down-to-earth and grown up! I only started to watch your vlogs and blogs only recent and you are really such a sweet person (your amazing style is just a bonus :D). I love your honesty in this post, that you are not afraid to tell things like this, it makes you much more of a relatable person (fellow lone wolf here). Have a nice day 🙂
    PS: your outfit is to die for! specially the jacket 🙂

    • 23rd April 2018 / 4:49 pm

      Thank you Veronika, I’m so glad you are enjoying these posts. I always feel a slight fear before posting them but I think the best policy is honesty and I’m always confident that a few of you will relate to what I’m writing on some level x

  8. Kayleigh
    23rd April 2018 / 8:41 am

    Love the honesty Emma, this sets you apart from all the other bloggers out there. I think if you’re happier being a lone wolf then that’s what you should be. I see lots of Blogger friendships and it all looks so fake and they start becoming the same person. Always wearing the same clothes and doing the same stuff and it’s like they have no identity of their own. You’re better off xx

  9. 23rd April 2018 / 11:29 am

    I love your honesty in this post and as a fresh blogger very inspiring to read. I have found myself comparing myself to others and wishing I had what they had and even considering contacting the same company they have worked with to get the freebie too. If I find myself in this space I take time out and think about why I started blogging in the first place and what is important to me as a person and my dog. I blog about my rescue dog Lotta and our travels although I do review things that I personally use and feel are relevant to us as a brand. Brand sounds funny but I guess that’s what we are. I would love to ask you the 100 dollar question that I find asking myself lately. When is it time to turn down the freebies and only accept paid sponsorship? Is it just all about the follower count or is it the content of your posts or even both? I have a blog on wordpress and an Instagram account and have started working with companies for freebies but also start up companies. I suppose you could class us as micro influencers. Would be interesting to read your answer

    • 23rd April 2018 / 4:58 pm

      I actually don’t think there’s a set answer to this question as blogging is so subjective. Everyone runs their business differently as we are all individuals with different views, different styles and more importantly different circumstances. Some bloggers create paid content or work with certain brands for things these days which I wouldn’t but I’m sure that’s also vice versa. I have a few rules that I set myself when working on paid content:
      1. I only work with brands that I actually spend my money on or would happily spend my money on if it’s a new brand. If it is a new brand I always order something from them so I can actually give an honest review of their service, and their products after having spent my own money on it.
      2. I still accept ‘freebies’. Not everything has to be paid these days and I actually enjoy creating content which isn’t sponsored and which doesn’t have a brief. If a brand wants a huge piece of editorial which is going to take us hours to create then yes this should be a paid partnership. But if one of my fave brands has a new pair of jeans out and they just want to send them to me to try, no pressure on any content, then I’m totally up for that. If I love them then I’ll post them, if I don’t then I’ll be honest about that.

      Hope that helps a little bit. I will be going into more depth on the working with brands topic in the next instalment of my Blogger Tip series on my YouTube Channel. I’m still working on this video but it should be up within the next month x

  10. Mac
    23rd April 2018 / 11:42 am

    Love this post…and it makes me think, ahhh thanks heavens for our thirties…the first decade where you can actually say (and mean) IDGAF!

  11. Mishka
    23rd April 2018 / 1:00 pm

    This post is so honest and brave Emma. As always you allow us to see who you really are. Great to see you have such a positive outlook about your regrets since growing from our mistakes is what life is all about after all. You march to the best of your own drum and are true to your yourself first and foremost and I think is why we all love you ❤️! You are by far my favorite blogger ! Keep producing that great content. Love you and your work xx

  12. Anna
    23rd April 2018 / 3:36 pm

    Thank you, Emma, for the honesty and I totally agree with Kayleigh. And it is quite exhausting with many other vloggers/ bloggers… Last week there was another vlogger adressing this issue with ”selling out” too… From days inbetween saying ”this fake tan is the best”, to another brand a few days later… Or denim, etc,etc…Or just the fact that you go from this bad devastating mood, feeling the worst- to this unbelievable high; shopped 3-4 for Chanel bags, some Zimmerman dresses, and why not a little Dior on that? No. Just no.
    You do you❤️And that is what makes you the best xxx

    • 23rd April 2018 / 5:03 pm

      Thanks Anna. I think there are lots of different bloggers and vloggers out there, we’re not all cut from the same cloth so there will always be differences between how we operate as humans and as business women. I bet that high came from the Chanel bags haha, I’d definitely be on a high if I bought that many in one go, swiftly followed by crying into my empty purse and eating baked beans for a year 😉 x

  13. Sarah
    23rd April 2018 / 4:00 pm

    Agreed that focusing on your own goals and brushing off FOMO can be freeing (sounds dramatic, but kinda is). Freeing and funny when you realize “wait a minute. I’m not even that person. I don’t want to party, stay up late and get crazy” in the case of Coachella.
    Things can be interesting and cool while still not really wanting to actively participate in it. For me, the few times I’ve forced myself to get in the middle of something that’s not “me” I end up disappointed and feeling kinda stupid . No more of that. You got that figured out waaaay before I did. Nicely done, Emma!

    • 23rd April 2018 / 5:04 pm

      Thanks Sarah, the important thing is that you got there in the end. Mistakes are always such valuable lessons and I think we need these things to happen sometimes for the important stuff to really sink in x

  14. 23rd April 2018 / 4:07 pm

    I adore your honesty and these type of posts Emma! I find myself so much in your no 1 regret – slacking, i started my blog 10 years ago and i really wish i gave it my all. I was working, paying bills, didn’t have the time others did and most of all, i got really lazy when it came to chasing opportunities and creating content. Even now i keep pondering between ‘you’re 34, its too late’ and ‘f$&k it give it your all’.

    • 23rd April 2018 / 5:06 pm

      It’s never too late, age shouldn’t come into it…but you do have to want it to really go for it x

  15. Chloe
    23rd April 2018 / 4:20 pm

    This is just one of the reasons I have grown to love your blog. You seem so down to earth, honest and just lovely! ❤️

    • 23rd April 2018 / 5:05 pm

      Thank you so much Chloe! x

  16. 23rd April 2018 / 4:45 pm

    This was such a great post, motivational in a way too. In terms of comparing oneself to others, I myself is guilty of that. I’ve just started a blog and I find that I look at blog posts and I ask myself, why don’t I have those clothes, their website is better than mine and wanting to give up. But this post is reassuring me that even the best (like yourself) go through this thoughts also.

    • 23rd April 2018 / 5:12 pm

      I read somewhere the other day a quote from the recent RewardStyle conference, it might have been Josie from Fashion Mumblr that wrote it on her insta and it said “If you’re doing what everyone else is doing, you’ve already failed” and that is so accurate. You have to do things your own way, have your own style of blog, your own way of editing, otherwise you risk being a knockoff of someone else. A few years ago I realised that I was comparing myself to so many others and I just felt confused about who I was and what I should be doing. So I got a huge piece of paper and wrote down who I am, what I’m about, what I love about blogging, what I hate about it, what my style is, what kind of content I want to make etc etc. I made a conscious effort to only think about myself and not what I’ve seen from others and yes there will always be similarities in a pot this big but it’s so important to just do you x

  17. Tracey
    23rd April 2018 / 4:54 pm

    Just love how honest this is. You tube channel is my favourite you are always yourself through and through. That’s what it’s all about. Amazing post girl

  18. Emma
    23rd April 2018 / 5:21 pm

    Congratulations on another great post Emma – I really enjoy your blog posts and always find them not only interesting but also incredibly well written and relatable. As a big fan of your YouTube channel as well, I can say with absolute honesty that I don’t think you have any ‘knob-like’ qualities – I love your style, your dogs (the boyfriend thinks we’re not getting one of our own, but we shall see…) and the refreshingly genuine glimpse you give your followers into your life with your lovely husband. Keep doing you – you’re inspiring people to do the same, probably more than you know. X

  19. Sonima
    23rd April 2018 / 5:45 pm

    Emma this is a Great Post. I Love it. You found the right words for the topics. Congratulations for you work. Well done . You‘re so inspired for each woman.

  20. 23rd April 2018 / 6:18 pm

    I’ve just started blogging (like, last year) and I needed to hear those words, especially the comparison bit. It is so damn hard not to compare yourself to others and remind yourself of what you have instead. Thank you for sharing the harsh reality, I feel much better now 🙂

    • 23rd April 2018 / 6:37 pm

      Yes absolutely, more often than not we don’t appreciate what we have, we always want more or what someone else has. It’s a slippery slope but it can be overcome 🙂 x

  21. Melissa
    23rd April 2018 / 6:19 pm

    Great post Emma! I don’t usually read blogs because of time and I’m more into seeing vlogs and posts about fashion, etc. I was intrigued to read your post and to hear about the business regrets. I’m not a blogger but do post often on IG. It’s interesting to see how it works. I always wondered about combining friendship with the competition part. It seems so many talk about lifting each other up and women for women stuff but I always wondered if it wasn’t really a bunch of malarkey. Please know I thoroughly enjoy all of your work and look forward to each and every post and vlog. Keep up the good work!

    • 23rd April 2018 / 6:40 pm

      I have to be honest with you I do think it’s a load of BS, but having said that everyone is different and I’m not the most sociable person in the world so my views are probably the polar opposite of someone else. I can only speak from personal experience and numbers have got in the way and caused issues with friendships, it’s very awkward x

  22. 23rd April 2018 / 6:20 pm

    This is such a great lesson to all, that in order to succeed is simply to ‘ be yourself ’ because ppl want to see a real person not a copy of another and that’s the reason I follow you I don’t sense any dishonesty from you just a real person that I (in some areas of life can relate). As women we need to lift each other up not bring each other down. We all have things to offer and there’s room for everyone in this digital world. Thank you again for such a great blog post.❤️

    • 23rd April 2018 / 6:51 pm

      I really appreciate your comment Shereen, and in a perfect world women would build each other up but in my honest opinion there isn’t enough room for everyone, it’s over crowded. Maybe a few years ago there was, when blogging wasn’t as over saturated as it is today. Now it’s huge and there are only so many brands, only so many different types of people and everyone gets categorised; ‘cool girl’ ‘high street girl’ ‘beauty blogger’ ‘luxury lover’ etc etc. Then when it comes to working with brands (something we need to do in order to survive and in order to pay our bills) we’re essentially put into a pot and it can often be down to who you know. There are so many wonderful creators out there who produce top notch content and new ones are emerging all the time but I don’t think it’s possible for everyone to thrive (lots of course will don’t get me wrong) and this is what causes the tensions, it’s jealousy and competition and it’s a lethal combination x

  23. Lucinda Redgate
    23rd April 2018 / 6:49 pm

    Another great post and I very much like your honesty. There are too many people who are ‘fake’ friends and those that, well basically kiss ass. I think your You Tube videos (is that even the right word?!) are great to watch, and not cringe-worthy like so many of them are! Keep doing what your doing!

    • 23rd April 2018 / 6:51 pm

      Thanks Lucinda…that is the correct term 🙂 haha x

  24. Oksana
    23rd April 2018 / 8:00 pm

    Great post! I applaud the boundaries you’ve set up for those trying to abuse your friendship and for prioritizing your peace of mind and happiness. Those “strikes” are not simple mistakes – a real friend would never do any of those. Real friends are out there, I hope you get to find and keep yours… and never hesitate to reconnect with the old ones even after a long pause – your shared history is magical… be well!

  25. Lynn Deards
    23rd April 2018 / 9:24 pm

    Love your honesty Emma – thank you so much for sharing. I have just started on Instagram as I love fashion and styling, and it is so easy to think masters of blogging like yourself have a charmed life and have had it easy. I admire you for what you do, and for having the guts to tell it warts and all – keep up the amazing work – we all love what you do and the tips we pick up xx

  26. Rebecca
    23rd April 2018 / 9:34 pm

    Every journey starts with the first step. You reflect yourself and that’s great. I had to laugh at some points-you really are a leo 🙂 . Don’t be too hard on yourself. The world doesn’t need another Aimee or Kristina. It needs Emma. Happy Birthday and cheers to the next 10yrs to follow!

  27. 23rd April 2018 / 11:23 pm

    I’m really liking these honest posts. Really like your honesty about having regrets and how they’re not always a bad thing. I feel the same way. As someone who did a bachelors and masters degree (while working a regular job) I also understand the temptation to slack off.

  28. 24th April 2018 / 3:57 am

    I absolutely love your posts!!!! I’m reading your blog more than others. I rarely go on blogs anymore because of Instagram and I have to say I’m happy to enjoy reading yours!

    Point #1 I am totally relating to right now. It’s so hard and that probably sounds so ridiculous because it’s just taking a picture but it really isn’t in reality. It’s sooooo much work! I’ve been starting to get back into it in a small dose starting with Instagram because although it’s stull time consuming, it’s so much easier to put together! I’m so glad you posted that – it will make people feel better to know that even huge bloggers like you can go through the same!

    Keep up the amaze work Emma!


  29. Andréa
    24th April 2018 / 5:04 am

    I am sending you a big digital high five from Canada 🙂
    Yet another honest and awesome blog post, Emma! And Simon’s photos are absolutely gorgeous (they’ve always been!)
    Keep up the brilliant work you two!

  30. Cecilia
    24th April 2018 / 8:52 pm

    Once again great post Emma! lEveryone can relate in many aspects of our “non-bloggers” life. These kind of life stuff we must randle, as fake “friends”, people who passes on as a good fellows that gives incredible advices, can really delay the course of our lives. The comparing is exhausting and never, ever fair. 110% times people, not only bloggers, but people that is actually close to you, only cares to show the sucessfull, fun, wealth and beautiful side. And therefore we always ending up feelling shit. Yours youtube and posts are the exctaly the opposite for myself. I feel good and amused to pieces. Thanks once again!!! From your number 1 fan in Rio!! xxxxxx

  31. 25th April 2018 / 12:16 pm

    One of my favourite outfits! You’re rocking this one Emma!!

  32. Vicky B
    25th April 2018 / 1:31 pm

    The reason you are one of my favourite bloggers/youtubers is because you’re honest & very natural. Sometimes I compare myself to other people I know and it makes me feel like crap to be honest. Thank you for being real.

  33. 27th April 2018 / 7:41 am

    Emma, I’m so impressed with how you handle yourself amidst the noise. Keep on.

  34. 27th April 2018 / 10:39 pm

    Thanks for sharing this post dear ! I am myself a blogger but i barely make money from it, so i keep it as a hobby, it’s been 7 years now that i have my blog, and even if it’s not my job and i don’t go to Coachella, i still buy whatever i love (it does include luxury bags, my bad) and i’m pretty happy.

    I just try to stay true to myself and honest to everyone because it’s so important, and i also try to not follow every trends because i simply hate some, and if i like something, i need to be sure to wear it year after year otherwise it’s a waste of money.

  35. Pamela
    28th April 2018 / 10:56 am


    I have read your recent posts intently; you have been very frank about scenarios that I have also experienced as I am sure others have too.

    In line with these ‘real life’ topics – if you are considering other areas to talk about; would you please consider posting in more detail about your experiences if any, with anxiety and or low mood. And how you cope (have coped) when you feel you have had to struggle to keep going, whether it’s in a work context or how you cope with life in general.

    Only if it were something you feel comfortable sharing of course. I hope this not too personal and I totally understand if that is not something you were considering sharing.

    From my perspective it would be a valuable insight into how others cope with life on a daily basis.

  36. Mandy
    28th April 2018 / 6:05 pm

    Dear Emma, loving how honest you are in your recent posts. You are the most honest, the most genuine, the least pretentious and the chicest blogger in the UK for sure. I love how you and Simon interact in your videos. The one which Simon did your makeup recently really made me laugh.

    Totally agree with you on the point of not comparing yourself to others. Don’t forget Aimee and Chiara both have one significant advantage over you in the sense that Aimee has the extra exposure in Korea and the Far East and Chiara has a pop star/musician husband which brings more interest and exposure in/from Italy. Also don’t you find bloggers who are based in the states seem to progress faster simply because geographically they have a much bigger market? So don’t beat yourself up. You’ve done a brilliant job considering you’ve achieved all you’ve done so far on your own (including Simon of course).

    Keep up the good work! Look forward to your next vlog!

  37. 5th May 2018 / 6:42 am

    This is such a personal but great blogpost! I love that you’re so honest about what you think you did wrong.
    And of course the outfit is looking great 😉

  38. 5th May 2018 / 3:32 pm

    I feel like so many of these are just so true! You have really hit home Emma! Especially with comparing myself. I am quite a young blogger in the grand scheme of things and I am constantly looking at bloggers up to 10 years older than me thinking ‘why am I not there yet’, and its crazy!! Such a great post

    Ellie xx

  39. Shirl
    21st May 2018 / 1:32 am

    Oh yes, all jolly good chums together would be great and a lovely world to live in but sadly the reality is ‘it ain’t gonna happen’
    I think it just makes the people you can trust glitter more, and if that’s several good uns, one good un, or just be your own best friend, so be it!
    Pity those FAUX friends that haven’t learned the very basic life lesson of ‘play nice, be nice, it costs nought’ we are all in this together !
    They are going to look in the mirror one day and HATE what they see.

    Would it be wrong of me to say that when the usual suspects get together at brand events, and greet each other with a hug and a HUN,

    When they all order advo and toast, when they all FILM each other saying LOOK WHOS HERE,
    ( all sporting that totally impractical, hellish looking half moon wooden bloody handbag)

    I love it

    Footnote, people that copy are non creative types.
    People that copy ( in my opinion ) are total nutters ( said affectionately)

    To thine own self be true, and you can’t go far wrong.

  40. Lynda Novak
    30th May 2018 / 2:59 am

    A suggestion ,dear person, keep all these blogs! You write very well and I can see a small published book someday-“Musings of a Real Blogger”. Just keep writing and keep making it real.

    Oh, by the way, you do have children – 5 of them to be exact.

  41. Nicole
    2nd July 2018 / 9:24 pm

    Thank you for sharing and offering your personal experience. I have in my work had similar situations to yours with unkind individuals. Yes reflection can offer a better approach but often we need to learn the lesson hard to enjoy as it may be. I recently found your blog and simply adore it! I have shared with my friends and in my humble opinion find it relatable and chic! Your effort, hard work and passion show.

    p.s. I think Bernard is amazing!

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