Mobile commerce, or m-commerce, is the form of ecommerce that takes place on mobile devices. In the past, some people were quite sceptical regarding the potential of mobile devices in online sales. This happened because of a widespread belief that the screen size was proportional to the conversion rate and that desktop and tablet were dominant ecommerce devices. Mobile commerce statistics for 2020 show that this is no longer the case.
As the number of mobile users grows, so does the importance of m-commerce. Moreover, even in traditional (land-based) retail, mobile devices’ role shouldn’t be underestimated. Various surveys show that the majority of shoppers use their phones to research their in-store purchases. Still, what are some of the most relevant m-commerce statistics? Let’s find out!
Top 7 M-Commerce Statistics in 2020 (Editor’s Pick)
- 49% of all consumers use their smartphones to buy online.
- M-commerce sales will reach $2.91 trillion in 2020.
- There are 9.42 billion mobile connections worldwide.
- 66.7% of the world’s population are unique mobile users.
- Mobile wallet payments are forecasted to grow to $500 billion by 2020.
- 79% of smartphone users have placed an order via their phone in the last six months.
- On Cyber Monday, 54% of visitors came via mobile devices.
Most Relevant M-commerce Statistics in 2020
1. 49% of consumers use their smartphones for online shopping.
Previously, we’ve talked about the idea that mobile devices are somehow inferior to desktop and tablet in terms of online sales. While proportionally they may have a lower conversion rate, the sheer number of mobile users makes up for this. In the end, mobile ecommerce statistics in 2020 suggest that 49% of all consumers use their smartphones for online shopping.
2. Mobile wallet payments are forecasted to grow to $500 billion by 2020.
According to some forecasts, mobile wallet payments are expected to grow to $500 billion by 2020. In order to put this number into perspective, it’s important to mention that these payments amounted to only $75 billion in 2016. In other words, in just five years, there was an 80% growth in mobile commerce.
3. There are 9.42 billion mobile connections worldwide.
Those who follow various mobile trends must have encountered the info that there are about 9.42 billion mobile connections across the globe. The importance of this number is quite frightening, due to the fact that it exceeds the number of people in the world. This also suggests that there are many people with several phones. It also indicates that the reserve of unused (probably even unsold) phones is quite impressive.
4. 66.7% of the world’s population are unique mobile users.
While the number of total mobile connections may sound impressive, it still doesn’t reveal the total number of mobile users in the world. From the perspective of mobile ecommerce trends, this figure is far more important. According to estimates from 2020, around 66.7% of the world’s population are mobile users. This figure is slightly bigger than two-thirds of the entire humankind.
5. M-commerce sales will reach $2.91 trillion in 2020.
One of the most important mobile commerce statistics in 2020 is that the sales for this year are expected to exceed $2.91 trillion. Provided that the estimates are accurate and that the metrics used for the majority of these projections are true, it is also expected that this number will reach $3.56 trillion in 2021. Seeing how the number was at merely $0.97 trillion in 2016, this marks an unprecedented growth.
6. By 2021, mobile commerce sales will account for more than half of all ecommerce sales.
Mobile commerce sales are already at 49%, which is almost half of the total market share. According to experts’ predictions, m-commerce will account for 53.9% of all online sales by 2021. In other words, the world of ecommerce will become predominantly mobile.
Most Relevant M-commerce Trends in 2020
7. 63.4% of people accessed the internet via mobile device in 2019.
Previously, we’ve talked about the number of mobile devices in the world and the number of unique mobile users. Still, it’s important to check how many of these users are actually active. According to m-commerce statistics from 2019, it seems that 63.4% of people accessed the internet via a mobile device in 2019. This would make the discrepancy between the number of unique users (66.7%) and the number of active users relatively low.
8. 79% of smartphone users have purchased online via their phone in the last six months.
When it comes to the frequency of mobile purchases, it’s important to mention that 79% of all smartphone users have made a purchase via their phone in the past six months. Given the fact that two-thirds of the human population use smartphones, this is definitely not a figure to be underestimated. This is probably the largest single testament to mobile commerce in retail.
9. 40% of Black Friday orders are placed via smartphones.
When talking about Black Friday, the majority of people imagine an angry mob trampling each other to death in a crowded mall. Well, online mobile shopping might change this image for good. About 40% of Black Friday orders in 2019 were placed via smartphones, which is a significant trend worth keeping in mind.
10. On Cyber Monday, 54% of sales came via mobile devices.
Cyber Monday is probably the best testament to the relevance of online shopping statistics in today’s world. Why? Well, because on this one day in 2019, ecommerce marked revenue of $9.2 billion. This staggering figure was a single day’s worth of revenue! More important is the fact that 54% of these visitors came from mobile devices.
11. 93% of all millennials use mobile devices to compare online deals.
One of the emerging trends in m-commerce is using a mobile device to compare online deals. This trend is particularly popular amongst millennials. In fact, 93% of them will use a mobile device to compare online deals. The reason this is so controversial is that they may not place the order on the phone. They might check the prices, make necessary comparisons and place an order from a desktop or tablet device.
12. 61% of companies still aren’t using AR technology.
(Digital Marketing Institute)
Augmented reality is one of the strongest selling points of m-commerce. In fact, it’s a trend that could completely revolutionise the ecommerce industry. This should be achieved by giving a shopper a greater insight into what they’re browsing and buying. A 360-degree look on the item and a chance to ‘try it on’ with the device are just some of these features. One of the most interesting mobile statistics shows that, although these fascinating options exist, 61% of companies still aren’t using the AR technology.
M-commerce Statistics by the Region
13. China, the USA and the UK are the leading ecommerce and m-commerce markets in the world.
When it comes to the annual online sales and the ecommerce share of total retail sales, China, the USA and the UK are at the very top of the list. China currently seems to be the leader with the annual online sales of about $672 billion. When trying to put things into the perspective of relevant online sales statistics, this is almost 16% of total retail sales in this country.
14. Five out of ten Americans already use mobile devices to buy online.
According to 2020 statistics, about 51% of Americans have used a smartphone for online shopping. These smartphone statistics sound quite impressive, especially given the fact that 79% of adult US citizens placed an ecommerce order via their phones.
15. Around 74.44% of Chinese mobile phones run on Android.
Somewhere around 74.44% of all Chinese mobile phones run on Android. This is almost three-quarters of the entire population in China. Now, given the fact that China is the largest m-commerce market in the world, this is quite big for retailers targeting China. In other words, China-centric retailers need to follow these mobile commerce trends in order to remain competitive.
16. The UK is the third-largest m-commerce market in the world.
Right after the USA and China, the UK is the third-largest m-commerce market in the world. Online shopping statistics for the UK show that m-commerce grows by 16% every year in this country. This kind of growth seems to be quite significant, especially since the country is also the third-largest market in terms of ecommerce as a whole. In other words, these online shopping UK statistics are impressive but definitely not unexpected.
17. 23.2% of all online payments in the UK are made via mobile.
The next thing worth bearing in mind is the fact that about 23.2% of all payments in the UK are made via mobile. These mobile commerce statistics for the UK are among the most relevant ones, as they indicate a general trend in user behaviour, rather than just a momentary trend.
18. In 2019, 43% of all online shoppers in the UK used a smartphone to purchase products.
Another interesting m-commerce statistics for the UK is the fact that 43% of all online shoppers used a smartphone for purchasing products in 2019. While this figure may sound quite impressive, the number of shoppers who used laptops is even greater (50% of them). Still, the number of mobile shoppers seems to be higher than the number of desktop (31%) and tablet (24%) shoppers.
Relevant Platforms and Devices for Ecommerce Sales in 2020
19. The majority of orders in 2018 were placed via desktop.
When it comes to comparison of devices and platforms for ecommerce, we must look a bit further into the past. Just two years ago, mobile sales made up 35.8% of all ecommerce sales. Nowadays, they make 49% of them. The majority of orders in 2018 (55.6%) were placed via desktop. While the numbers still seem quite close, the pace at which mobile is overtaking is simply staggering.
20. Mobile vs desktop usage.
The next vital issue is the mobile vs desktop internet usage statistics and an attempt to show the role of these devices in the world of m-commerce. Mobile share of traffic in 2019 was 53.3%. When comparing it to 16.2% in 2013, it becomes clear that there was a 222% growth in the past seven years.
21. Online shopping conversion rates are still the highest for desktop users.
While they are the most relevant, sales are not the only metric that is important to online shoppers. Conversion rates also play a huge role in this regard, and it seems like there is a direct correlation between the screen size and the conversion rate. For instance, desktop conversion rates for mobile users in 2019 were 4.14%, while conversion rates for smartphones were just 1.53%.
22. Tablet users have a conversion rate of 3.36%.
Even when compared to tablets, smartphones have a significantly lower conversion rate (more than two times lower). The tablet shopping conversion rate is solid 3.36%. These figures don’t seem to be evolving as much over the course of years. For instance, when talking about internet traffic, we have growth rates of several hundred per cents. On the other hand, tablet traffic in 2013 was 2.79% (which is relatively close to the current 3.36%).
23. When talking about the number of orders, only mobile devices are marking growth.
When talking about mobile ecommerce stats, it is quite relevant to determine the growth in the number of orders. For instance, between 2017–2018, mobile devices were the only ones that marked growth (+10.1%). On the other hand, both desktop and tablets saw a decline of -2.9% and -20.1%, respectively.
24. Social media platforms are rapidly introducing Buy buttons.
Direct sales on social media are among the biggest ecommerce trends at the moment. Online shoppers find it incredibly convenient to buy without having to leave the platform. So, platforms like Facebook, Twitter and Pinterest have already introduced the Buy button with this purpose in mind.
Biggest Names in the M-commerce Industry and Mobile Shopper Demographics in 2020
25. In 2016, 70% of Amazon’s holiday shoppers made a purchase via a mobile device.
When talking about different players in m-commerce, it is inevitable to brush on Alibaba Group and Amazon.com. In 2016, about 70% of all Amazon’s holiday shoppers made a purchase via a mobile device. The numbers are even more impressive when we take into consideration that 61% of these users were exclusive to Amazon.
26. Amazon managed to encourage mobile shoppers to return 150% more often than to Walmart and 350% more often than to Target.
As a titan of the ecommerce industry, it’s really not surprising that Amazon tends to be more effective at retargeting and returning one-time buyers than some of its other competitors. Still, the fact that Amazon managed to encourage mobile shoppers to return 150% more often than to Walmart and 350% more often than to Target sounds impressive.
27. During Q2 of 2020, Alibaba’s online shopping properties had 874 million active mobile users.
Speaking of Alibaba, the numbers sound even more impressive. Namely, during Q2 of 2020, Alibaba’s online shopping properties had 874 million active mobile users. Since in Q1 of 2020 there were about 846 million mobile users, it can be concluded that the number of users is on the constant rise. For the sake of comparison, the number of users in Q1 of 2017 was nearly 507 million.
28. Alibaba has 10.9% of the global mobile digital ad market.
When talking about ad spendings, it’s important to mention that Alibaba’s share is at a formidable 10.9%. Some may see this figure as unexpectedly high, yet, next to Amazon, Alibaba is definitely one of the biggest names in the m-commerce field. The value generated by these ads is also quite high, which is why it is expected that the number will grow even further in the nearest future.
29. About 35% of all millennials make purchases via mobile apps or websites.
(Social Lens Research)
Millennials are the primary demographic of m-commerce, and there is an estimate that about 35% of them make purchases via mobile apps or websites. The purchasing power of this demographic is also quite relevant. Moreover, according to one of the latest m-commerce statistics, 30% of them are likely to spend more than $50 per month via their smartphones.
30. 64% of millennials say that none of the ads they encounter are relevant or useful.
(Social Lens Research)
When trying to follow trends in mobile commerce, the majority of retailers need to find a way to improve their ad campaign. At least, this is what the majority of their audience believes. According to some surveys, 64% of all millennials say that none of the ads they encounter are relevant or useful in any way. This is a huge problem; yet, it represents a room for improvement.
31. 39% of users complain about the lack of customisation and personalisation.
(Social Lens Research)
One of the ways to introduce this improvement is to invest substantially more in the customisation and personalisation of these ads. In fact, 39% of users agree that this is the main problem with ads. Squeezing TV ads on mobile is definitely not an effective method, and 30% of survey takers are strongly against it.
There are numerous statistics that are relevant to the growth of ecommerce as a trend. First of all, the number of mobile users represents the total pool of potential m-commerce shoppers. As this number grows to meet the demand of the market, the number of online mobile retailers will grow as well.
The number of people in the ecommerce market is also incredibly relevant, even if these shoppers don’t buy via mobile devices. A person is not limited to a single device or platform. A shopper that buys from a desktop today is quite likely to place a mobile order tomorrow.
Out of all platforms, mobile is marking the fastest growth. The number of mobile searches, mobile users and money spent via mobile devices already sounds impressive. Furthermore, the growth rate seems to be quite staggering. What you’ll get is a promising future for the trend and an inability to chart a 100% precise growth curve. Still, the future is quite optimistic for m-commerce.
What is mobile commerce in ecommerce?
Mobile commerce or m-commerce is merely a form of ecommerce. You see, ecommerce is a trend of ordering items via the internet. Those who place an order via a mobile device are partaking in m-commerce. Various mobile stats suggest that m-commerce might just be the fastest-growing field of ecommerce.
Why is m-commerce important?
Mobile devices are the most common online browsing tools in 2020. Moreover, two-thirds of the world’s population own mobile devices, and there are more phones than people in the world. When analysing various internet shopping statistics, m-commerce seems to be taking over. Also, the fact that there are so many mobile users in the world proves that there’s a huge pool of potential m-commerce shoppers that are yet to be approached.
What’s the difference between ecommerce and m-commerce?
When it comes to the difference between these two terms, it would be most accurate to say that ecommerce is an umbrella term. M-commerce is just one of many forms of ecommerce. In other words, while every form of m-commerce is ecommerce, not every instance of ecommerce is m-commerce. This is one of the reasons mobile commerce stats should sometimes be analysed and interpreted independently.
When did mobile commerce start?
The origin of mobile commerce can be traced back to 1997 when these services were first delivered. The first m-commerce form was actually quite interesting. New Coca-Cola vending machines were installed in Helsinki, Finland, and they accepted SMS text messages as a payment method. This is seen by the majority as the dawn of m-commerce. It is also quite logical to see how trends in mobile commerce progressed from this point onward.
What percentage of online retail sales is done on smartphones?
Somewhere around 49% of all online retail sales are done via smartphones. There is also an estimate that, by 2021, 53.9% of all ecommerce may be done via mobile phones. Moreover, somewhere around 79% of all smartphone users have made a purchase online in the past six months. This indicates that mobile audiences are not just ecommerce buyers but also ecommerce regulars.
What is the future of m-commerce?
When it comes to the future of m-commerce, the majority of mobile commerce statistics suggest uninterrupted growth in the following period. There was an unprecedented growth of 80% from 2016 to 2020, and the majority of predictions expect this growth to continue in the future. As the purchasing power recovers, the growth might pick up its pace even further.