25+ Amazing Instagram Marketing Statistics You Should Know in 2020

Whether it is a story from a friend, a post from your favorite influencer, or just a random person sliding into your DM’s, Instagram has become the go-to social media platform.

This social media network had come a long way since its launch back in 2010. This platform has grown into the powerful marketing brand that it is today from a simple application for sharing photos and videos. 

With that said, we’ve put together some of the most jaw-dropping Instagram marketing statistics, which will help you understand just how much marketers value and have faith in this platform.

Instagram Marketing Statistics Highlights - Editor’s Choice

  • UK influencers spend an average of 53 minutes per day on this platform.
  • About 60% of customers explore new products through this app.
  • Instagram reached $20 billion in advertising revenue in 2019.
  • More than 80% of platform users in the UK follow at least one business.
  • Almost 84.4% of platform users prefer photos to videos.
  • The UK had the 9th largest audience on Instagram in 2020. 
  • Around 86.6% of Instagrammers post stories.
  • This social media network has more than 2 million monthly advertisers.

Instagram Marketing Stats UK

1. David Beckham was the most followed influencer in the UK in 2019.


Instagram marketing statistics show that Manchester United’s legend and one of the best football players, David Beckham, had the most Instagram followers in the UK in 2019, with almost 60 million followers. Thanks to his fame and celebrity background, this 45 years old former English international football player won the hearts of many, so this number of followers is to be expected. 

2. The most popular Instagram hashtag in the UK for 2019 is #london.


Instagram hashtags are a significant factor in social media marketing. With hashtags, we usually discuss brands, places, events, etc. On the top of the hashtag list in the UK in 2019, with an impressive 126 million Instagram posts, was the hashtag #london. In second place was the hashtag #uk, while #love came in third. 

3. Nearly 60% of Instagrammers in the UK are between 18 and 34 years old.

(Business Times)

Around 24 million people in the UK use Instagram, with 56% of them being female and 46% male. The majority of them are between 18 and 34 years old, which goes to say that this platform is particularly interesting to Millenials. 

4. More than 80% of Instagram users in the UK follow at least one business.

(Business Times)

Instagram users aren’t just active in following their favorite brands. They are engaged. More than 80% of Instagram customers follow at least one business, and 20% of users engage a business profile on Instagram every day, according to Instagram statistics 2019 for the UK

5. Instagram users in the UK spend an average of 53 minutes a day on the platform.

(The Last Hurdle)

Everyone is preoccupied with work during the day, but we still find some time to log into our favourite apps. Instagram user statistics show that UK Instagrammers spend 53 minutes on this platform per day, while they spend an average of 58 minutes daily on Facebook. 

6. More than 27 million people use Instagram in 2020.


As of August 2020, there are more than 27 million Instagram users in the UK, which is 40.1% of the entire population in this country. In September 2019, the number of platform customers stood at more than 23 million, or 33.7% of its total population.

7. The UK had the 9th largest audience on Instagram in 2020. 


Instagram usage statistics show that with 130 million Instagram users, the United States is on the top of the ranking list. Second is India with 100 million Instagram users, and third Brazil with 90 million users. The United Kingdom is ranked 9th with 27 million Instagram users. 

Interesting Instagram Stats

8. There are around 4.2 billion Instagram likes recorded each day.


With 500 million people using Instagram on the regular, it comes to no surprise that more than 95 million new pieces of content are uploaded every day. It’s also not surprising that people are engaging with the content and double-tapping to show their appreciation — around 4.2 billion times per day. 

9. About 60% of Instagram users discover new products through this application. 


Right now, Instagram advertising is very popular. Instagram marketing facts indicate that Instagrammers actively search for products that deliver a perfect visual experience on this platform. That said, more than half of users have discovered a new product while scrolling through the app.

10. In 2019, Instagram stories had 500 million active users.  


If we compare the number of Instagram story users by year, around 400 million users posted Instagram stories every day in 2018 and only 150 million users did so in 2017. This indicates rapid growth in popularity of the stories feature, characterized by posts that disappear from a user’s profile 24 hours after being posted. 

11. 47.8% of Instagram posts in 2019 contained at least one emoji. 


While 52% of instagram posts didn’t contain any emojis, 38.2% had between 1 and 3 emojis. Only 0.9% contained over 10 emojis, tho. Businesses tend to use emojis to replace text and increase Instagram global engagement —  by eliminating the language barrier. 

12. On average, women receive five times more likes than men.


Instagram advertising stats show that female users are more influential than their male counterparts. The average number of likes on a woman’s post is 578, compared to 117 likes on a man’s post. Additionally, men are 10 times more likely to like, comment and reshare a post posted by a female.  

13. In 2020, the higher education industry had the engagement rate of 4%.

(Digital Marketing Community)

In comparison, this industry had an engagement rate of 3.96% in 2019, according to Instagram engagement statistics. Sport teams had an average engagement of 2.4% per post in 2020, and nonprofits of just under 2%.

Instagram Marketing Trends

14. Almost 84.4% of people prefer Instagram photos to videos.

(Preview, AdEspresso)

Certain types of photos will get more results than others. For example, images with a single dominant color generate 17% more likes than photos with multiple colors. On the other hand, only 15.6% of Instagrammers watch videos, Instagram engagement stats show. However, videos still play a massive part in advertising on the app —  depending on the industry this could be the right choice for you.  

15. Around 86.6% of people post Instagram stories.

(Jumper Media)

The perfect way to communicate with your crowd is Instagram stories. This feature allows users to post photos or videos which disappear after 24 hours. That said, keep in mind that not everyone watches these stories. Instagram marketing statistics show that only 36.6% of platform users choose to watch stories, while 63.4% of Instagrammers rather view Instagram posts.

16. About 17.8% of Instagrammers watch IGTV.


Released in 2018, the feature is relatively new on this application. With this feature, people can upload extensive, high-quality videos. Instagram statistics for 2019 show that more than 82.2% of platform users didn’t watch IGTV, while only 17.8% of Instagrammers found the IGTV feature enjoyable.

17. More than 65% of Instagrammers have never bought anything on this platform.


Very few Instagram users dare to buy things through Instagram ads. Only 35% of Instagram customers try to purchase products on this platform, while 65% of users have never purchased anything. These Instagram statistics demonstrate that buying things on this app is still new to Instagrammers.

18. Around 14.9% of Instagram users don’t want to be part of this social media network.


Not everyone enjoys being a part of this application. Some people find Instagram to be very stressful. 85.1% of Instagrammers love being a part of this fantastic platform, but 14.9% don’t want to be on Instagram but still have an account. In the end, the bulk of Instagrammers appreciate being on this platform. 

Instagram Marketing Statistics - Instagram Login Page

Instagram Advertising Stats

19. In 2017, Instagram had more than 2 million monthly advertisers.


Instagram growth statistics prove that as the number of active monthly Instagram users grows, so does the number of active monthly advertisers. In March 2017, there were 1 million active advertisers per month, which rose to 2 million by September. This fact demonstrates a substantial commercial capacity of the platform.

20. Instagram banked nearly $14 billion in advertising revenue in the US in 2020.


Instagram advertising stats show a tendency of growth of advertising revenue for the platform. In 2019, this application earned $9.45 billion in advertising revenue in the US. At the current growth rate, this revenue is expected to reach $18.16 billion in 2021. 

21. Almost 55.4% of influencers use Instagram stories for sponsored campaigns.


Influencer marketing is a very effective tactic that brings a massive result for brands. Instagram advertising statistics show that the most popular system used for sponsored campaigns are Instagram stories. More than 55.4% of influencers use Instagram stories, 26% Instagram highlights, 15.9% Instagram pools, and only 10.3% use Instagram live. 

22. The average cost per click (CPC) on this platform is between $0.50 and $1.

(Karola Karlson, AdEspresso)

Instagram ads costs can reach up to $3.00 per click. The average CPC on this platform by country is $2.40. However, in some countries, the rate is enormous. For example, in Kenya, the rate is $3.68, while in Vietnam, it is $3.73. Then again, in some countries like Germany, it is only $1.39 per click. The cost per click is lower during the weekends, unlike weekdays, where CPC is more significant, according to Instagram traffic stats.   

Instagram Statistics 2020

23. Cristiano Ronaldo had the most Instagram followers in 2020.


With more than 237 million Instagram followers, the Portuguese football player Cristiano Ronaldo is at the top of the list. In second place is Ariana Grande, with around 198 million Instagram followers, while the third-place belongs to Dwayne Johnson, known as The Rock, with more than 198 million followers.

24. In 2020, Instagrammers spent an average of 28 minutes daily on this platform.


As the years are passing, the daily time spent on this platform is continually increasing. In 2017, Instagram users averaged 25 minutes per day. In 2018, that number was 26 minutes, and now in 2020, the average time spent on this platform is 28 minutes every day.

25. #love is the most popular hashtag in 2020.

(All Hashtag)

The most popular hashtag on Instagram remains #love. Second on the list is the hashtag #instagood, followed by #photooftheday. Other popular hashtags are #fashion, #beautiful, #happy, #cute, #tbt, #likeforlike and #followme.

26. Brunei and Kazakhstan had the highest audience reach in 2020.


Instagram marketing trends showed that, with 68% of the population using this platform, Brunei and Kazakhstan have the world’s largest Instagram crowd. Right after these two countries come the Cayman Islands with 65% of the population using Instagram, Kuwait with 64%, and Iceland with 63%.

27. In 2020, more than 1 billion people use the application monthly.

(Sprout Social)

This social media network is continuously growing as the year passes. With 1 billion active users every month, Instagram trails behind Facebook and Youtube, which have 2.6 billion and 2 billion active users respectively. In comparison, Pinterest had 367 million active users and Twitter has 326 million.

28. Shopping habits of 46% of Instagrammers are influenced by the platform.

(Sprout Social)

The main reason people use this social media platform is to watch and share photos and videos, Instagram stats on the consumption of free content show. But, users also explore products from their favorite brands. After checking out a single product on this platform, 37% go to see the store, 65% visit the brand website, 37% visit a retail store, and 46% of Instagrammers order the product.


Overall, more and more marketers are starting to appreciate the perfect marketing perks that Instagram has to offer.  Hopefully, these Instagram marketing statistics have shown you just how big Instagram marketing is and will guide you in your next marketing campaign. 


How many people use Instagram?

In June 2013, the number of Instagram users stood at 130 million. Today, we have more than 500 million active Instagram users. Instagram demographics show that most of the users on this app are aged between 10-35 years old, signaling that Instagram is an essential part of Generation Z and Millennials’ habits.

How effective is marketing on Instagram?

After Facebook, this application is the second most engaged social media platform. Advertising and Instagram influencers make Instagram marketing more significant nowadays. That said, if you want your post to be more effective, you must pay attention to your target audience, create an attractive bio, use the right hashtags, post quality content, and build relationships with other Instagrammers. Marketing on this platform can be worth the time and effort, since people are spending more time using it. 

Why is Instagram important for marketing?

Instagram is one of the best social media platforms for audience engagement, attracting Gen Z and Millennials as users. Businesses that choose to advertise on the platform can target their audience, which makes it pretty attractive. With Instagram’s shoppable posts, companies can make money directly on the platform, as they can add tags to the products in their photos, as well as links with the product description, price, call to actions.

How many Instagram followers do you need to make money?

If your Instagram account has 5,000 followers, you can expect brands to pay between $25 and $50 per post.  Well-established influencers with 30-80k followers can get hundreds of dollars per post. When your Instagram account reaches more than 100k followers, the charge is more significant and starts at $1,000 per post.

How many users does Instagram have in 2020?

In 2020, Instagram had 854.5 million users. In the United Kingdom, there were 27 million Instagrammers, and in the US 130 million. It’s important to note that the gender mix on Instagram in 2020 is pretty even, with 51% of Instagram users being female and 49% male.


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