Right, it’s Primark time! Sit down, get comfy and prepare to be amazed! At the tail end of last year I went to see the press preview of their #SS14 collection and I tried to snap as much as possible to show you guys, as I know you’re all bloody Primark fiends…takes one to know one 😉 I think we all know with Primark that some things can be a bit hit ‘n’ miss and obviously depending on where you live this might affect the stock you see in your local Primark, but all round this season is pretty darn good. There are some definite must-haves which I’m sure will be creating a Primark frenzy, much like the pink boyfriend coat we saw from AW13. Primark have stepped up their game in terms of accessories this season, the prices will knock any other accessories retailer out the park. The shoes are also looking pretty impressive, with a rainbow of heels and summer flats, including a version of the ‘IT’ shoe of the season, the Isabel Marant style chunky sandal (not for everyone I know). If you’re a festival goer then Primark is definitely going to be top of your list for festival fashion with some serious ethnic influences and embellishment a-plenty! If you’re a trend hunter like me then you’ll be pleased to see plenty of ‘designer dupes’ inspired by the likes of Burberry, Celine, Henry Holland and Victoria Beckham, hurrah! I’ve included a few pics of the menswear too, because as you all know I do occasionally don a piece of two of menswear and there’s some pretty quirky pieces that I know I’ll be investing in! Check out the official Lookbook at the bottom of the post, where you can see the hottest pieces for SS14 styled to the max, unfortunately with some cornrows of which I am not a fan, other than that, gold star Primark!