Kos, Greece

When You Just Don’t ‘Fit In’

Photography by Simon Creasey

Yep even bloggers experience that feeling of not fitting in, but you know what, no matter what 'they' say, it's more than ok to just be you...always.

This is a topic I've wanted to talk about for some time now but until this point I've struggled to get my thoughts down in words that make any kind of sense.  Sometimes it's difficult to express a feeling, because that's exactly what it is, a feeling.  I'm going to make a very clear statement here...I do not fit in with the fashion industry.  Over the last decade the fashion industry has changed massively and it's expanded to now include digital influencers and bloggers but it's still that harsh industry which scares the shit out of me.  You all know my feelings on Fashion Week and why I don't attend but it stretches further than that, it's an all year round feeling and maybe when I explain some things it might make sense as to why I don't get involved in this industry directly and why I keep myself in my own little bubble.

I started my blog back in 2007 but it took a year or so before bloggers started being invited to events and even press days which is so hard to believe because it's made a total 360 and now blogging events are a thing of their own.  But back in those early days I did go to a lot of events, it was new and it was quite exciting.  Coming from a retail background where I spent my days planning months of staff rotas, analysing figures and statistics and trying to figure out where that missing 10p had gone at the end of the day when cashing up, getting a little bit dressed up and heading off to an even was a big deal for me.  Funnily enough I've turned a total 360 and that's now my worst nightmare.

I remember one event in particular, it was for H&M and it was a launch of one of their conscious collections and I came away from that night having learnt several life lessons.  I attended the event on my own, something which I rarely did as it was always good to have back-up and have a buddy to chat to.  Not many bloggers existed at this time so there was a risk of turning up to an event and not seeing anyone else you knew amongst all the press and 'important people'.  Sure enough that's the exact scenario I found myself in, I walked into a crowded room full of 'important people' and soiled myself...not literally of course, but wouldn't that have been the icing on the cake.  I was like a deer in the headlights, no one turned to look at me or anything, in fact I probably didn't even exist to the majority of the people in that room but there's only one word to explain that feeling, intimidated.  Now yes you might say that this was my own issue, my own insecurity, and yes you'd be right but I had experienced similar scenarios to this before and I kind of knew what was coming.  I carefully negotiated the stairs in my ridiculous heels and went off to a corner on the right hand side, grabbing some elderflower crap in a glass (why is it never just a Diet Coke?) as I went.  I stood there for 15 minutes just surveying the room, trying to see if there was anyone I knew, no luck.  However I spotted the canapés start to circulate the room so being the absolute gluten that I am, I found my feet start to pull me toward the moving platters of miniature food.  I took some kind of mini quiche thing and a napkin and started to munch, it was grim obviously, because if it's not a chicken nugget, it's not going to impress me.  By this point I was now almost stood in the middle of the room, 'holy shit how did I end up here?' and then a woman who was stood in a cluster of other 'important people' turned around and handed me her napkin and half a dozen cocktail skewers.  Now, if you watch my vlogs then you'll know my face is very expressive, it's the one thing I can't really control, and so my facial expression must have indicated a severe amount of distaste and/or shock upon being bestowed these blessed gifts.  She hovered for a few seconds and then said "You are an intern?".  It was uttered as more of a statement with a hint of a question which left me confused about my own being...am I an intern, why am I here?  I snapped out of my disbelief and said very politely and yet uncomfortably, "No, I'm not, I'm here for the event" #awkward.  She laughed it off, never said sorry fyi, but opened up her circle to me.  I stepped in confidently, I had been accepted, this was like getting a letter to Hogwarts.  I began listening intently to the conversations happening around me, I had no idea what any of them were talking about but I was waiting for my moment to join one.  The woman facing me came to the end of her conversation and said to me, "which publication are you from?".  The next few words out of my mouth, I said with pride, I still do, and yet this moment in time was something which will stick with me forever.  "Oh, I'm a Blogger".  To me this was something to be proud of, I was at this swanky event, drinking this posh elderflower shit, eating the miniature food, amongst all these people who had probably gone to university to do a degree in journalism or fashion something or other...and there was me, there off my own back.  That circle closed up smaller than a cats arsehole, but not before I saw the look of absolute disgust from every single face glaring at me.  So there I was, outside the circle once again, back in my rightful place, still holding her fucking napkin and cocktail skewers.  

I can look back on that moment and laugh about it now, and hopefully you guys will have a chuckle at that story too but the truth is 'Blogger' was a dirty word.  It took a good few years before it became acceptable to be a Blogger but even to this day I still think that we're not widely accepted by all members of the press (or what's left of them) or the general public.  That's fine, I completely understand not everyone will have the same opinions towards Bloggers but there were so many occasions where I was made to feel worthless and that wasn't just by the press, it came/still comes from other bloggers too.

As a Blogger it is quite easy to look at the Blogosphere and see certain cliques and certain groups/categories which people will fall into.  The pretty and flowery girls, the grungy girls, the bikini clad girls, the cool girls...the list goes on.  This spans worldwide, it's women that fall into a category of a certain style and a certain aesthetic.  There are hundreds of thousands, probably even millions of Bloggers across the globe now and it's virtually impossible for everyone to be 100% unique, myself included.  There will always be similarities in style or similarities in blog design, hair, make-up, photography, editing style etc etc.  Now I'm not saying this is a bad thing, putting people in a box will always happen, it's how we analyse things and how we decide if it's something we like, and it's human nature.  But what happens when you don't fit perfectly into one of these boxes? What happens when an arm is sticking out of one side and a leg dangling out of the other?  Well this means you're a hybrid and that's not something you should try to change.  

My style is very similar to a whole host of girls who are in a specific box but there are trends, and yes Bloggers (all of us!) will follow or become inspired by those themselves, before bringing them to the masses.  There are certain points of inspiration; Tumblr accounts, Pinterest, selected magazines which are still in circulation, cities, countries and then certain individuals which we all turn to, so yes, there will always be similarities, despite some people claiming ownership of certain things *rolls eyes*.  For me I've discovered it's my personality and my lifestyle that doesn't quite fit in.  No I don't have a membership to Soho House, in fact I shudder every time I step foot in one of those places, although in beautiful locations, they are so not my scene.  I eat McDonalds and KFC and my idea of fine dining is Nandos.  I still think farts are hilarious.  I live in South East London, the least pretty/hip/trendy/cool area of London.  I hate elderflower (who'd have guessed), matcha, or any other healthy but 'in' drink.  I don't 'do' art or anything that is deemed to be cultural; my worst nightmare would be visiting an art gallery or going to the ballet.  I do not have a summerhouse in France or a countryside getaway.  I don't own vintage furniture, I love Ikea.  It's all of these things which make me, me.  Unfortunately though I have had many an experience over the years where I might have expressed any of the above points about my personality or lifestyle/taste and it's pushed me further and further out of 'the box'.  Even to the degree where people think I don't have the right to own luxury goods, because I'll wear them with high street and I'm trying to 'be someone else' in their opinion.  Or I can't wear a certain brand because I'm just not 'cool' enough.  Well no, but thanks for caring enough to make these comments, I'm flattered.  The funniest thing I've heard (third hand) is that people have an opinion on how I run my business.  Apparently affiliate links aren't 'cool' so when I post my outfits to Liketoknow.it to let you guys know that you can shop them easily in one place, that's not acceptable to some because it's not how they do things.  Well that's cool, hows about you do you and I'll do me.

There's always going to difference in this industry, in fact, in the world in general and there will definitely always be bitching and shade throwing.  But I guess the moral of the story is that whatever you do you shouldn't ever try and fit into one box if it's not 100% you, just to please others or to feel like you belong.  I'm happy just being me, sitting in a KFC in my Chanel slingbacks (worrrrrrrd), more than likely dripping gravy down my high street dress, on a Friday night...because that's how I roll.

Outfit Details

Jumpsuit - Posse

Bag - Mango

Horn Necklace - Maria Pascual (also similar here and here)

Long Disc Necklace - Cinco 

Watch - Cartier

Sunglasses - Ray Ban (Affordable alternatives here and here)

Hat - Lack of Color

Sandals - Hermes (Affordable alternatives here and here)

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    23rd May 2018 / 1:04 pm

    Your pink Overalls is perfect for this summer. The outfit is very nice and simple.

  2. 23rd May 2018 / 2:44 pm

    Oh Emma, I loved this post! The reason why bloggers became so popular is because your content is your own and you can be unapologetically you! KFC all the way and it’s so healthy to see a blogger sharing all aspects of the industry – good and bad. Just because you are a blogger doesn’t mean you have to change your personality to become a carbon copy!

    Ruth // ruth-writes.co.uk

    • 23rd May 2018 / 10:12 pm

      I couldn’t agree more Ruth, we should all be proud, blogger or not to just be ourselves x

  3. Corinne
    23rd May 2018 / 2:58 pm

    Totally agree with everything you have written Hun. It’s taken me best part of 37 years to realise its ok to just be me.
    I get grief all the time cos I’m more of a kfc & nugget girl than a fine diner but I’ve come to realise that’s ok.
    You are a strong beautiful woman who has inspired many women & we appreciate you for it.
    Sod everyone else. You look fab in your outfits & labels & you obviously run your business well to be able to invest in those.
    Keep on being you Hun your just fine as you are.

    • 23rd May 2018 / 10:16 pm

      Thank you Corinne! Big up the chicken nugget massive haha 😉 x

  4. Renée
    23rd May 2018 / 3:25 pm

    Emma Thanks for being so honest and real!
    Love from Hungary

    • 23rd May 2018 / 10:15 pm

      köszönöm Renée…hope I got that right 😉 x

  5. Mishka
    23rd May 2018 / 3:27 pm

    Yet another VERY honest and real post Emma! Loved it . You are so relatable and that is because you’re not afraid to be you and are embracing who you are. I IKEA too. In fact it’s one of my favourite places to shop for homewares followed by a trip to the cafe for the whole IKEA experience . You are by far my favourite blogger. You have a great sense of humor and your personality shines through in your videos. Keep doing what you’re doing x

    • 23rd May 2018 / 10:17 pm

      Oh yes, it’s not a trip to Ikea without some meatballs haha 😉 Thank you so much for reading, I’m glad you enjoyed the post x

  6. Beth
    23rd May 2018 / 3:39 pm

    Emma, really enjoyed this. You’ve arrived at this place by experience and maturity. Fitting in becomes less important. It’ sad that some people build themselves up by tearing others down. I enjoy your openness, honesty and humour.

    • 23rd May 2018 / 10:18 pm

      Yeh they do but you know what, that makes me a stronger person so I guess I owe them a thank you 😉 x

  7. Al
    23rd May 2018 / 3:59 pm

    Thanks for being unapologetically you, Emma! I have many similarities to you in that regard and of course your effortless chic . I haven’t felt like I fitted in because I was fine being the outsider. Whether in school, amongst friends and in the workplace I have never belonged to cliques have kept a few friendships over the years but that’s it really.

    Looking back, it’s allowed me to stay true to myself. I can’t try to be like someone else except to be ‘me’. Everyday is an opportunity to try to be a better version of myself which I don’t succeed at everyday but at least I am doing ‘me’ and it’s quite a liberating space to be in as long as I am well aligned with my values and my journey, I am good to go!

    Keep being you!

    • 23rd May 2018 / 10:19 pm

      What an excellent state of mind to be in Al. I couldn’t agree more, it is very liberating x

  8. Debbie
    23rd May 2018 / 4:28 pm

    I just love that you are you! One of the reasons why I subscribed to your YouTube channel. Staying real and not only thinking about the money etc..

    Keep up the absolute real and honest good work!

    Love Debbie

    • 23rd May 2018 / 10:10 pm

      Thank you Debbie I really appreciate you subbing and reading, big love! x

  9. Debi G
    23rd May 2018 / 4:54 pm

    And those are exactly the reasons we love you! You keep it real! Love the outfit too.

  10. 23rd May 2018 / 5:13 pm

    I love reading your long posts! We all love you because of you and your personality is one of the reasons why I enjoy following you 🙂

    Also, 10/10 jumpsuit!

    Charlotte x


  11. Carolin
    23rd May 2018 / 5:15 pm

    You are such an inspiration to me, more than any fashion magazine 🙂 I bought so many of your clothes and I love every look! Keep doing what you are doing!

    Love Carolin

  12. Michaela Towers
    23rd May 2018 / 5:24 pm

    I follow a few bloggers and Youtubers but you are, by far, my favourite (and Simon too) for all the reasons in this article. X

  13. Lu
    23rd May 2018 / 5:39 pm

    That’s why you’re fab. Your blog is the only one I can be bothered to read because your head isn’t up your own behind… oh and thanks for the Aldi candle tip off I’m in Fig heaven. Don’t go changing!!

    • 23rd May 2018 / 9:54 pm

      OMG yes you managed to get some?! Fig is the best one haha, I have mine lit now with a diffuser in the same room for extra figyness 😉 x

  14. Dorine Brussen
    23rd May 2018 / 5:44 pm

    Well, AMEN to that! Every time I think to myself ‘well, I couldn’t possibly love her more’, there you are posting yet another powerful post. Boom! Love XXX

    • 23rd May 2018 / 9:53 pm

      Thank you as always Dorine! x

  15. 23rd May 2018 / 5:47 pm

    I loved this post – it really made me laugh!! ‘Why is it never just a Diet Coke’?! My thoughts exactly. Brilliant!

    I agree that these things can be very intimidating and being a blogger is not always particularly respected – or understood. I spend a good (and wasted) 20 minutes trying to justify blogging to someone within the interiors industry yesterday. So frustrating! But your journey highlights that talent and perseverance are the true driving forces. I LOVE your blog and all you stand. Plus your style is. Pared back and chic all the way!x

    • 23rd May 2018 / 5:49 pm

      The emojis didn’t appear so this comment seems a little disjointed towards the end. Hopefully you got the gist (sighing face)!

    • 23rd May 2018 / 9:52 pm

      That’s so funny as I’ve had a couple of interiors experts have a pop at me in the past, but there are interior bloggers so not sure why they wouldn’t be on board with it, it’s all promotion for your business whatever business you have, but hey ho I guess the world would be a boring place if we all had the same opinions eh 😉 x

  16. Hannah
    23rd May 2018 / 5:50 pm

    And that… is why you are my favourite blogger/vlogger! So relatable… so real. I hate people who judge you for basically just not being like them… either judging how you spend your money, or measuring your worth based on a degree. Life is too short to waste time around people who only bring you down…. so fuck them… it’s their loss for sure. Xxx

    PS – craving a mackies for sure now 🙂

    • 23rd May 2018 / 9:49 pm

      Oooo me too, plus they have the great tastes of America on YUMMMMMMM x

  17. Emma
    23rd May 2018 / 6:13 pm

    I love certain Bloggers for this exact reason – they don’t follow the main fashion crowd, they are a bit different and they usually always look far more incredible in outfits than they do on the shop’s own website! I’ve not lived in the UK now for 14 years but when I go back i’m always amazed at how so many girls all look exactly the same. You carry on munching your KFC and laughing at farts because that makes you YOU and that’s why you’re so inspirational!

    • 23rd May 2018 / 9:48 pm

      Thank you Emma, next time you do come back to the UK, we’re going for a KFC…in your blazer 😉 haha x

  18. Elaine
    23rd May 2018 / 6:22 pm

    I love how you are so real and down to earth! It takes a lot of courage to just be yourself since it’s tempting and reassuring to just do what everyone else is doing. You only do you, and that is the reason we love you!

  19. Dianja Duran
    23rd May 2018 / 6:57 pm

    You do you!!!! Because YOU are effin AWESOME! That is why we love you!!!!!! xoxo

  20. 23rd May 2018 / 7:54 pm

    Ugh, Emma, I love ya. You’re literally my favourite blogger that I follow, not only because your style is killer but you’re just so real and I feel like you’re actually one of my mates. The internet. Weird isn’t it? I relate to you so much, especially when you went to the Amazon shoot and said you felt like why were you invited as all the other girls were incredible and huge. I had a really similar experience where I was invited to a video shoot as a teeny blogger and felt like why on earth have I been invited here!? Basically this weird story is just me saying I think it’s amazing you’re so real and don’t make me feel like a shit human for not liking matcha tea. This is the longest blog comment I’ve ever left and it’s getting creepy , basically you’re a star and keep doing what ya doing because I am a fan.

    • 23rd May 2018 / 9:19 pm

      Oh Allie I’m so with you on the matcha tea, what even is that stuff…vom! Thank you so much for reading, I’m glad you enjoyed the post x

  21. Cheryl
    23rd May 2018 / 7:59 pm

    If you’re good enough for Simon, you’re good enough for me!

  22. Tabbie
    23rd May 2018 / 8:06 pm

    Some of us delight ourselves in having university degrees, masters, PhD. Full time jobs, side hustles blogs which are successful and attending these events proudly. It’s called doing us. And we don’t go on ranting about people who don’t have college degrees.

    • 23rd May 2018 / 9:05 pm

      Good for you Tabbie, I see no reason not to, but this post wasn’t directed at everyone with a degree, in fact it wasn’t directed at anyone, it was about my personal experiences. There was no rant involved, just a story of being treated like utter shit by some people that thought/think they’re better than me.

  23. Veronika
    23rd May 2018 / 8:43 pm

    Emma, this was on one side hilarious to read but on the other so heartbreaking! I really love your style and that you love kfc and shop in ikea and don’t own any “posh” and super trendy things, it is so sad that other people in this industry have such feelings towards you. I’m glad you are you and that they’re still normal people blogging. Not normal, cool, because I really hope that when I’m 30 I will be as cool as you are!
    Plus what I really admire about you is that you are a blogger, it is so hard thing to do, I would like to be a blogger myself but I don’t have the balls.
    Anyway, nice post as always and have a nice day! 🙂

  24. Karina Jimenez
    23rd May 2018 / 9:01 pm

    Love your post. Cristal clear. And love the way you write. You should write a book with your experiences as a blogger. I am sure it would be a bestseller. Kisses from Spain for you and your furry babies.

    • 23rd May 2018 / 9:13 pm

      Thank you Karina and thanks for reading x

  25. Laura
    23rd May 2018 / 9:12 pm

    Loved this post. I think it resonates a lot with women and the constant fear of not fitting in. I am 39 and still waiting for that moment where I can be like I don’t care what you think of me I’m going to me me.

    • 23rd May 2018 / 10:21 pm

      You’ll get there Laura, I promise x

  26. Ayten Alwarnahly
    23rd May 2018 / 9:42 pm

    Well dear Emma please stay just you are we love you because you simply represent us, the real women walking down the street everyday, heading off to work or running earns for the family.

    • 23rd May 2018 / 10:22 pm

      Thank you Ayten, thank you very much x

  27. Nicola Birrell
    23rd May 2018 / 10:40 pm

    This blog just confirms why you are so successful at what you do Emma. I find trips to IKEA, KFC so much more interesting & attainable than the vloggers, who try to give off an Uber cool lifestyle. After watching those kind of vlogs (which I don’t do anymore) just made me feel bad about my life choices lol..whereas your vlogs/blogs are real, fun, informative, inspirational & relatable. I have got my style mojo back after discovering you. So thank you & keep up the good work.

    Nicola x

    • 24th May 2018 / 8:04 am

      Thank you Nicola, I used to wish I was ‘cooler’ and that I did more interesting things but the truth is I don’t enjoy going to events (especially anything red carpet related), I don’t enjoy swanky food, and I’d much rather spend my time with people that make me feel good just doing pretty ‘normal’ things, but I guess it’s good for there to be such a variation of different people x

  28. 23rd May 2018 / 11:25 pm

    Well said ! And yes, farts are hilarious (am i gross? if so, cool ^^’), and i love to eat at Burger King with my Gucci loaffers, because it’s cool (and it’s real food to me).
    Anyway, love this outfit as always 🙂

    • 24th May 2018 / 8:05 am

      Not gross, but definitely cool. I love Burger King’s fries….what on gods earth is that crispy coating…magic is what it is! x

  29. 24th May 2018 / 1:17 am

    What a breath of fresh air. Thanks Emma! I work in the fashion industry in Sydney, and realised years ago that I don’t ‘fit in’. Hip bars, restaurants and fashion shows just don’t do it for me. I’d rather be at home with my dog 
    I’m in my early thirties now, and it took me years to accept me for me. I really related to this post, and it reminds me that it’s ok to just be yourself. Thanks again, Lisa xx


    • 24th May 2018 / 8:06 am

      OMG yes, dogs over people always haha 😉 x

  30. 24th May 2018 / 2:27 am

    I must admit, I recently just found you on YouTube and subscribed shortly after binge watching your videos. I then later followed you on ig and here, now I am visiting your blog for the first time. I am a personal stylist and too am a “blogger.” I put quotations around this word because I no longer associate myself with this title because it holds weight that quite frankly, I do not fit in. I created my own terms and my own lane for what and who I am and I’m damn proud of it. I haven’t been blogging as long as you. I started in 2014, but if we get technical, I took 2+ years off, so more like since 2016. Anywho, I ADORE you for your transparency, your openness and your willingness to share exactly what happens in the blogging world because it is ALL TO REAL! You are a gem, Emma! A pure, unrefined diamond and when people can’t define you or label you, they get intimidated because you are just that unique. It’s fear and fear can lead people to be ugly and spiteful and hateful and quite frankly, RUDE AS HELL!! Ride your wave, because you do it so well!

    • 24th May 2018 / 8:12 am

      Thank you so much Britney. You have every right to call yourself a blogger, if you’ve been doing it for 10 years or 10 minutes, but I think as soon as the word ‘influencer’ came into play, the blogging world changed, not necessarily in a bad way, but it just sky rocketed. I often mention a lot of negative things about the industry but purely because I’m sharing experiences from my last 10+ years, but there are also some bloody wonderful people in this industry and some wonderful times I’ve had…I’ll be documenting these as well in future haha. I’m actually a bit thankful to anyone that’s attempted to tear me down because it makes me stronger, wiser and a shit load more determined xxx

  31. Kate
    24th May 2018 / 9:53 am

    I absolutely loved this blog post. I am a researcher and I had very similar experience. I am interested in fashion, I listen to pop music, in my free time I watch very ‘mainstream’ movies, I don’t understand gourmet food and I have a lot of friends with ‘normal’ jobs outside of academia. The looks that I get from my colleagues when I reveal this ‘real me’ are so frustrating. It seems like I don’t fit in their image of what a ‘smart’ person should like and be interested in. But guess what? The fact that I don’t watch arthouse films and don’t listen to an African electro-pop band from the 70-s doesn’t make me less of a professional in my field.
    Thank you for reminding me of that once again!
    I still have a lot to do to gain the confidence that you have though. Every time a get this weird look or a mean comment, I am back to feeling unworthy :/
    Personally, I think you are awesome and it is exactly because of your unpretentious tone and authenticity that I like watching your videos and read your blog!
    All the best to you, girl!

    • Shirl
      6th June 2018 / 6:25 am

      Always remember Kate, it’s never the person in the highest heels that’s running the show! Next time you are at an event, look for the quiet people in a corner looking at their watch, dressed smart casual, observing the room from time to time.People with attitude are not worth speaking to!

  32. Mar
    24th May 2018 / 12:27 pm

    So I’ve discovered your blog last September thanks to Instagram during my holidays in Colombia and I still remember how I was going through your account every time I had Wifi. Since then, you’re known as my “favourite blogger” in order to let know my boyfriend which blogger I’m referring to when I talk about the ones I’m following. I watched almost all your videos (I can tell you the ones I haven’t, the LA vlog and the second part from the blogger series) and I can honestly say that they’re the only ones I’m not looking how much time is left and I really have fun watching them! And since you’re been posting these posts where you frankly talk about how you feel, I really feel like if for some reason one day we got to know each other, we would easily get along! So thank you for being you! And sorry for any mistake! Mar 🙂

  33. Jess
    24th May 2018 / 3:44 pm

    Hey Emma! I’ve only discovered your instagram account a few months ago (silly me, I know…) and then started following your Youtube channel, your blog etc and I must say you’re now one of my favourite ‘bloggers’, if not my fave! You’re sooooo funny, have an incredible style and you’re not presumptuous like a lot out there. Keep up the good work xx

  34. Sophie N
    24th May 2018 / 5:15 pm

    So refreshing and honest to read! Xx

  35. Camilla
    24th May 2018 / 5:25 pm

    You are seriously just the best. Nothing else to say.

  36. Jackie
    24th May 2018 / 5:56 pm

    I follow a lot of bloggers on insta but yours is the only actual blog I read because, not only do you dress well, but you’re relateable and bloody funny too. You’re not stuck up or pretentious and I love how you and Simon take the mick out of each other. BUT how dare you say that SE London isn’t cool :p x

  37. 24th May 2018 / 6:35 pm

    Oh Emma, reading this post made me so happy! Of course I feel sorry about your unpleasant experience at H&M event ( btw screw them!), however I’m so glad that there are still N O R M A L people in this world…just like you! Some people tent to get carried away just because they “famous” on IG or other social platforms, but you have your feet on the ground and that is highly appreciated! Much love from Slovakia! Xoxo

  38. Nellie
    24th May 2018 / 6:47 pm

    Emma I will enjoy your videos and I enjoy your blogs and I hope you continue being you!

  39. Annie
    24th May 2018 / 9:34 pm

    I just want to say a massive THANK YOU! For being so honest with your personal experiences, because we can all relate to the harshness with the old ‘fitting’ in due to the opinions of others etc. So its nice to hear we are not alone in this. And its just so refreshing to hear an honest voice as your own, so thank you for that! Please keep doing all the things which make you happy, for yourself. xx

  40. Jess
    24th May 2018 / 10:21 pm

    Hey Emma I discovered your IG a couple of months ago shortly followed by your YouTube and blog, and now by far you are my fave blogger – your style is amazing and genuinely helping me with much needed inspo, your vlogs are great fun, and your blogs are refreshing and honest. Thanks for being you and keep riding your own wave x

  41. Jenny
    24th May 2018 / 10:45 pm

    I love that you are so good to show whats real, you are not trying to fit in to something that’s not you. I also love that you like KFC and hamburges, and in fact that you’re not afraid to tell your followers! That is something I absolutley love about you! Keep up the good work Emma. A big hug from me

  42. Lucie
    24th May 2018 / 11:27 pm

    And that is why I enjoy reading your posts above everyone’s else’s! You have truly inspired me in so many ways since I started following you… never doubt yourself! You’re Awesome!

  43. Cori Pitney
    25th May 2018 / 12:57 am

    I discovered your YouTube channel about 6 months ago, which I love. I was watching your blogger series on YT and decided to pop over to see your blog aesthetic. Not only do I enjoy the look of your blog, but I have discovered that I love your writing style. You have a way of discussing your experiences in a way that is meaningful and hilarious- I’m hooked 🙂

    1. Anxiously awaiting your next YT video in your blogger series 😉
    2. Love this jumpsuit and this color looks amazing on you!

  44. Natalie Keane
    25th May 2018 / 3:41 am

    Ah yes, the intelligentsia…always acting superior and making the rest of us feel like plebs! Just because we like the same stuff they do but maybe with not the appropriate qualifications (or indeed the salary) to do so. My wardrobe alone is testament to not having a box or tribe to fit into! A bit of boho here, a little bit of classic there….no wonder I never have mix and match outfits and have way too many clothes for holidays! Anyhoo, in Australia we’re all a bit mongrel so not quite as hard to fit in but that feeling of being on the outer is awful and even the most confident of us falter and question ourselves when exposed to it. I wonder how many so called famous people have this feeling? I suspect more than we would think! There’s always someone that feels they are more deserving than the next, whatever the career or social circle. What a strange bunch we all are. Well, from one outcast to another….I LOVE absolutely everything you put out there. You are honestly one of the only people I love to watch/read that doesn’t crap me off after the first 2 seconds! Let all the sheeples keep following!! Not us, we are way more interesting. X

  45. Megan
    25th May 2018 / 12:31 pm

    I really enjoyed reading this post! I watch your vlogs religiously, you are hilarious and so down to earth and that’s one of the many reasons why people are drawn to you so keep being proud of that! It’s also very refreshing to hear that you did all of this off your own back like you said no special uni degree, just a normal girl (I did one year of Fashion Journalism and I hated it so much and I have regretted the price I paid for that one year ever since)
    I seriously fan girled when I started watching your vlogs because you live near me (I’m guessing) as you are a Bluewater and Lakeside regular which just makes it even cooler to watch from my point of view 🙂 x

  46. 25th May 2018 / 1:45 pm

    Oh Emma you have literally nailed everything that I dislike about this whole industry and why I gave up my writing my old blog because I just couldn’t cut it. Watching you have made me feel it’s finally o.k not to be a typical blogger (slinging out the marble trays, and matcha tea).

  47. Jenny K
    26th May 2018 / 9:47 am

    I love your videos on YouTube especially. The fact that you are so down to earth and real is lovely. You seen like a very talented young women, so continue to hold your head high. You look stunning – perhaps it’s jealousy on the part of others. You are very fortunate to eat like you do and have a lovely figure.

  48. 26th May 2018 / 10:23 am


    I would say i am most certainly OUT of the box with you pal, I never quite was in it, never had the time to make events and as such i’m just always me on my tod, no clique, no girl gang, but still love blogging 😉

    Mel x mediamarmalade

  49. Donna
    28th May 2018 / 12:44 am

    I want to be your friend so much. Keep being yourself x

  50. Ally
    29th May 2018 / 9:54 am

    And all of this, my dear, is why I love your blog and your YouTube videos. As well as your flipping excellent sense of style of course. That pink jumpsuit is amazing.

  51. 29th May 2018 / 11:00 am

    I really love your personaility, your style, your maaaaany videoes and your blog posts. Keep up the good work!! 🙂

  52. Frynnel
    29th May 2018 / 8:28 pm

    I love these honest posts, but I hope that you don’t come across as trying to justify why you’re doing what you’re doing. I think it’s so true that personal styles nowadays are no longer THAT personal. I have been contemplating entering the #ootd blogosphere but I told myself I couldn’t find my own unique and I couldn’t own expensive items to keep my platform attractive. Yes we all know it’s not all about designers and skinny bod and long legs but truth to be told, it has always been the way the “bloggers” model are sold to us. I love that you put this message out there that one doesn’t have to be all trendy and lose one’s very own self to have a platform. You being you, is what matters, is the only sustainable way for the business model as your own mental health being xx

  53. Laura
    30th May 2018 / 1:20 pm

    That event sounded like an scene from the Devil Wears Prada!!

  54. Pat
    30th May 2018 / 5:43 pm

    I have to confess, I just look at the pictures – and usually skim down to the outfit details. Well, until I read this post that is. You’re hilarious! And I can relate to you. Thanks for sharing.

  55. Anne
    31st May 2018 / 12:09 pm

    I’ve got just one thing to say about that: You go girl!

    I started following blogs when it all started about 10 years ago. I sometimes wish I started one of my own, because on my iPhone screen your life – and the ones of all the other bloggers I’ve been following from the start – seems so much more perfect than mine. But for some reason it already felt like I didn’t really fit into the entire bloggingscene. So I continued studying and I now have a very succesful job but it has nothing to do with fashion leaving me sometimes a bit jealous about your lives. I’ve read your blog about Fashionweek, and that just kind of turned it around for me a few months ago. Fashion is still very important to me and you inspire me every single day, so I think you’re doing a pretty good job.

    Please don’t change a thing about yourself. I never replied on a blog or vlog before, but your amazingness just couldn’t keep me silent this time!

  56. Liliya Bomme
    31st May 2018 / 8:09 pm

    Dear Emma, what I learned in life is to never apologize for who you are. You will never be liked by everyone but you will also be loved by many who just get you. I adore you, your sense of style and most of all your sparkly personality, sense of humor and overall positive attitude. Your videos put a smile on my face and I believe you have a true gift for just making people happy. Your passion truly comes through and it is amazing to see. Keep doing what you are doing as you are REALLY great at it. Much love from NYC!

  57. Pamela Seley
    3rd June 2018 / 2:45 am

    Hi Emma,
    I have to tell you that I dont often follow bloggers. Im a mom of two, and yes, my little girl is named Emma, great name by the way. Im from NYC but I have been transplanted to a town outside of Philadelphia. I have always felt like i dont fit in. Perhaps it is the Manhattan blood. or the love for looks that are classic but different. Anyway, as I have been browsing bloggers, and visiting “Like to Know it”, I came across your blog. You have always stood out to me! You instantly became my favorite go to for a great look. So now that I have just read this piece on fitting in, I wanted to say thank you. I have never felt like I fit perfectly in any group. I think your fabulous, and the reason you have this fantastic blog is because you dont try to fit in anywhere. You manage to have a look that appears effortless, classic and trendy, all at the same time. Cheers to you!

  58. 3rd June 2018 / 7:31 pm

    Emma, I cannot wait for the day you write a book!
    You are simply fabulous !!!

  59. 3rd June 2018 / 9:13 pm

    I love this post… just like almost every post on your blog – not to be a total suck-up – but this one stood out for me since I can relate. I don’t think it’s only in the ‘blogging world’ that people try to fit you into a box, it’s in so many aspects of life. For instance, I’m a ‘standard’ working woman but the fact that I’m not interested in children, makes that other co-workers who are expecting suddenly don’t talk to you like the way they did before. That’s because they don’t understand that people can be different in so many ways and that’s okay. I love the fact that every human being is different and even if they are so completely opposite of how I am, I’ll still respect them for being themselves. Reading your blog, following your instagram is something that makes me happy because it’s so sincere and reflects your personality. Just know that there will always be groups where you ‘don’t fit in’ and there will always be people in the world you CAN relate to. That’s why this blogging thing is so cool!

  60. 4th June 2018 / 3:23 pm

    I love this post Emma and can relate to everything you’ve said but from a different perspective, in that I’m a 40plus blogger and feel like I just don’t fit in at events etc along with it being ridiculously hard to gain followers on social media etc. You and Simon are my favourite duo and always make me laugh so please don’t ever give up just being YOU!

  61. JaxnAjax
    6th June 2018 / 12:02 am

    Just when I think I couldn’t like you more, you give me yet another reason! What a great post! Fitting in is fine for those who want to, glad you’ve found your space and place in the world and live it unapologetically.

  62. Shirl
    6th June 2018 / 6:15 am

    Quote John Lennon
    Everybody is a somebody

    One should never feel uncomfortable at any event – a good host / brand should be able to link everyone together effortlessly

    I attended a morning press call as an invited guest, coffee cups set out but no sugar, so went around to the other side to forage under the table cloth.
    Then I heard COFFEE!!!!Popped my head up to see an arrogant angry man COFFEE!!!! I looked around, no staff , so thought WHY NOT!
    Poured him a coffee NO SPOON , he bellowed then without making eye contact, he fumbled in his pocket and threw a coin at me ( pause ) a five pence tip!!!

    Remember folks – you are a child of the universe, like the trees and the stars you have a right to be here.

    In short – OWN IT!

    When in doubt, chat to the staff ( always a hive of information!)

    chucked a coin
    hrew me 5p a

  63. Shirl
    6th June 2018 / 6:29 am

    Apologies for the tiny random non edited bits –
    EH is unique, and a typical LEO non conformist,LONG MAY IT STAY THAT WAY!⭐️

  64. 8th June 2018 / 4:38 pm

    Hi Emma! I discovered you a few months ago, and I liked you for everything you explain here. I love your style, and I love you being yourself. So do not change!

  65. Nia
    16th June 2018 / 3:53 pm

    And THIS is why we love you…we too have KFC gravy drips down our fronts, and we think farts are funny, and our idea of a good night is sitting with our lovely husband/boyfriend, sharing a bottle of wine watching the sun go down! You’re one of US

  66. 18th June 2018 / 5:02 pm

    Love reading a down to earth, this is me kinda post. I love your style and after following you for several months now, I can see how it’s changed, how you’ve morphed into fab. I’m a small time blogger, started over 3 years ago & feel I don’t fit in to the cliche blogging world. I’m an ex therapist over 50, I live down in Somerset, and I have chronic pain illness. But I love what I do with my blog as I still have a passion for beauty.
    Who cares if you don’t fit in, definitely keep being you ..lol at farts is something I do everyday! You have an amazing following, because you’re real but do a fab job with Si.
    H x

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