Are Blogs Starting To Fizzle Out?

Photography by Simon Creasey

Hey guys, firstly I need to apologise for not posting in over a month.  As you all know I went to Florida for a couple of weeks and when we got home we had so many YouTube videos to edit and new ones to start working on, not to mention a string of terrible British weather and the blog unfortunately suffered as a consequence.  But there is something, running along this topic that I wanted to discuss and share my own thoughts on in todays post...

Blogging.  It's where I started ten years ago and it's something which catapulted me to a position that I never imagined I would be in, but the question on my mind (and I think everyone else's) is 'Is it here to stay?'.  The world of blogging has changed dramatically over the last ten years, and I've been lucky enough to witness and experience these changes first hand.  It's turned into a career that I could never have forecast for myself and has opened a lot of doors, and a few cans of worms along the way (but more on that another time).  There's been good times, great times, bad times and plenty of lessons learnt; from friendships, to financial planning, photography, editing and enough legal jargon to shake a stick at.

There have been two huge game changes to the blogging world over the last ten years, Instagram and YouTube.  Both of these social platforms have helped me grow my business and connect with so many of you bloody fabulous people all around the world, and for that I love them.  But...are they the causing the death of blogs and how do we feel about that?  From what I can see of the world, people are getting lazy (myself included).  When it comes to content, Instagram is instant (not to mention addictive) and YouTube has now become an extension of TV.  It's become a battle; binge watching your favourite vloggers vs reading some epic blog post (as I have done here, ugh).  I myself could quite easily chose between those two (hint: binge watching all the way).  Let's also look at all the printed publications which have fallen victim to the digital era, could it be said that the written word is losing it's value?  Or is it just losing it's place in our busy, fast paced lives and this leads me to a question I've been pondering for a few weeks now...Is it time to give up blogging?

The pickle that I find myself in is that I have an emotional attachment to my blog.  It's been my 'baby' for a third of my life (holy shit, a third of my life!) and it was the starting point of everything that you now see.  On the flip side it's not what people want to see these days, my YouTube channel is growing, my Instagram is thriving.  In fact the most viewed pages on my blog are the 'Shop My Instagram' and 'Shop My Wardrobe' pages.  With the exception of a few popular blog posts it seems that you guys just want that fast content...and I'm actually ok with that, because I'm moving with the times as much as you guys are.  There's also the issue of time.  Putting together a blog post take time, a heck of a lot longer than an Instagram post.  In most cases from shooting the images, editing them, writing the post, to the finished product this can take anywhere from 8 hours.  This isn't me saying I want to take the easy route but it is me saying that I want whatever content I put out there to be worth it, for both myself and for you guys.  Imagine putting in all those hours and all that hard work and no one (ok a few thousand of you) comes to see it...gutting.

I'd love to know your insights on this; what do you like about blogs, what don't you like about them?  Are you a YouTube watcher or a Blog reader, or maybe both?  But before you all start to panic that I might be jacking in the blog, please don't.  Because for now I'm still going to be updating my little space on the internet super highway until this fuzzy area on the future of blogging becomes a little bit clearer.  Just bare with me because all this content creating takes time and sometimes I'm not the best at managing that time, but hey, I'm only human x

Outfit Details

Blazer - Pull & Bear

T-Shirt - Topshop

Jeans - Topshop

Bag - Zara

Long Necklace - Holly J

Shorter Necklace - Holly J

Hoop Earrings - & Other Stories

Watch - Cartier

Rings - & Other Stories

Sunglasses - & Other Stories

Shoes - ASOS (Old, so similar here)

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  1. Alex
    9th April 2018 / 7:54 am

    I’m not a blog girl. It’s way harder to keep up with individual blogs than individual channels or IG pages. I can’t remember everyone’s posting schedules and to be honest the content is repetitive or too broad – I generally follow fashion or minimalist lifestyle content creators and a lot of blogs are more broadly curated than YouTube pages. I respect that everyone is multifaceted but YouTube is an easier way to filter out the content I enjoy consuming. This is actually my first time on your blog and I’ve been watching your channel super consistently(like almost every video) for over 7 months.

    • 9th April 2018 / 8:05 am

      `I really appreciate that honesty, thank you….and thank you so much for watching our videos, we love making them and it’s great to hear when you guys enjoy watching them xxx

  2. Jennifer
    9th April 2018 / 8:00 am

    I don’t seek out blogs anyylike I used to but when I come across a ‘swipe up’ I almost always do. Being a mum of two young kids the quick and easy access is ideal for when I have a minute or two to myself.

    • 9th April 2018 / 8:09 am

      Thanks Jennifer. So you are always directed to a blog via a form of Social media, Insta stories by the sounds of it? x

  3. Margaret
    9th April 2018 / 8:15 am

    I would much rather read a blog than watch a video, I just find videos a little bit boring. For me it will always be read a blog,I always look forward to it and the end of the day almost like picking up a magazine or book.

    • 9th April 2018 / 8:27 am

      You clearly haven’t watched any of my videos then haha joke 😉
      Thanks for you opinion Margaret x

  4. 9th April 2018 / 8:18 am

    For me, I’ve watched YouTube consistently for years but have only started consistently reading blogs recently. Now I probably do both equally but I think thats just because I was just a bit lAte to the party with blogs. I don’t think it’s about whether blogs are fizzling out because of YouTube and Instagram, I just think it’s about what content you as a creative prefer to create and it’s the same for all other influencers. For example, Lizzy from ShotFromTheStreet always says she prefers blogging to YouTube and I feel like this shows in the quantity and quality of her uploads on each platform, so I’d definitely chose her blog over her channel. But with others who are predominantly YouTubers, e.g. Sammi Maria, I’d pick their channel. Luckily I don’t have to pick but I hope you see what I mean! All I’m saying is that you don’t have to do everything and I think the pressure put on influencers to do everything is kind of unnecessary and can affect the quality of content! Do what you love and it will show!

    • 9th April 2018 / 8:26 am

      I totally see what you mean. Lizzy has mentioned the same thing to me before and I think we all have a platform that we prefer to others. I think for us YouTube is new (to us, not the world haha) and so we’re doing things which we’ve never done before, whereas a blog post is a blog post, there’s not much I can do these days that’s any different to something that I’ve already done over the last 10 years. Of course different cameras, different editing techniques, different topics to talk about but a blog post still remains just that, so maybe it’s just that I’m getting a little bored of creating them. My YouTube is also a place where my personality can shine through and people can have a very real insight into my life, it’s trickier to get that connection with a blog for me.
      Thanks Alice for your thoughts, I really appreciate that xxx

      • Teri Martin
        21st May 2018 / 2:57 am

        I am older so probably not your demographic but I love watching your vlogs and I think for me it is what you said, it is where your personality comes out. I came on here tonight from California to see if you had anything on self tanners. I watch a lot of vloggers with people whose personality clicks with me. It is stupid but it does get you hooked when you think to yourself “we could be friends” with the vlogger! It really is where you can really connect. Too bad in real life we can’t find that connection with more people as with complete strangers online. Crazy!

  5. Camille
    9th April 2018 / 8:18 am

    Honestly I didn’t know you until a few months ago, when I was on YouTube searching for new bloggers that I could eventually like (it was a success because I loooove your content) ; I didn’t know you started your blog 10 years ago ! Honestly, I feel like blog posts are for topics like this, now it’s “special”. Before, I feel like blog posts weren’t like this, sometimes there wasn’t even text and just photos ; now bloggers write blog posts for serious subjects, and I like that. Also, I noticed that it’s hard for you to have comments on blog posts (you, bloggers in general) compared to Instagram or even Youtube, is that me ? I find it harder for you to have interactions with your followers only on a blog.
    Anyway, I love Instagram, I like YouTube, but from time to time I like to sit in front of my computer and take the time to read a blog post with my cup of coffee 🙂

    • 9th April 2018 / 8:32 am

      Good to know Camille. I totally understand what you mean when you say the posts are getting more topic related. There are serious issues which are being discussed in the posts of today but admittedly, I was never into writing these kind of posts, not all the time anyway, the odd one here and there when something affected me that much I felt the need to write about it. But now I feel the pressure to make a post about something ‘meaningful’ rather than just a wicked outfit that I love, and writing doesn’t come naturally to me so it’s tough to keep on top of.
      Thank you so much for your insight, I really appreciate it xxx

  6. Grace Brennan
    9th April 2018 / 8:38 am


    I fully agree with your sentiments – personally, I prefer your YouTube and Instragram content, they’re so much more personal and true to life, easier and more enjoyable to consume (for me) and that’s where your personality shines through best, I think. For me, blog posts are fairly generic and can be a bit one-dimensional or something. I don’t really look out for blog posts (although I do read them, but don’t get too excited about them), but love to see your new YouTube videos and Insta stories, etc. So, from my perspective I’d say you should maybe focus on keeping the Shop my Instagram and Shop my wardrobe up to date but don’t worry about new blog post content – you’re already doing so much on YouTube and Insta (a girl’s gotta live too, ya know!)

    • 10th April 2018 / 7:52 am

      haha I hear ya 😉 I’ll still be doing a couple of blog posts a week but I must admit I too feel like I can share more on YouTube and I feel like there’s more connection there because you guys can get to know me/us 🙂 x

  7. Zoe
    9th April 2018 / 9:06 am

    For me – I love all your content. I found your blog through Instagram, I watch your YouTube but I also read all your blog posts. I think it totally depends on what kind of “consumer” you are. I get something different from every one of your channels. Instagram is all about outfits and shopping, whereas YouTube is about catching up on your life, and your blog is your thoughts (sorry that sounds kinda creepy/cheesy).

    If you are worried about time I honestly think if you did blog posts that didn’t include outfit pictures, and where focused on long-reads the same people would still read them. Instagram is where most go for outfit inspiration so need to have them next to thoughtful pieces like this!

    Anyway just my thoughts 🙂

    • Zoe
      9th April 2018 / 9:06 am

      Urgh I used the wrong “were” sorry…!

      • 10th April 2018 / 7:54 am

        Thank you for sharing your thoughts Zoe, and no, not creepy at all 🙂 xxx

  8. 9th April 2018 / 9:13 am

    Really interesting points Emma. Personally, I am addicted to Instagram and I religiously watch your YouTube videos on my days off – I love them! What I do love about youtube is that it allows the blogger to get more of their personality across to the viewer. I mean, how many of your followers feel like they know yourself, Simon and the 5 B’s better than they know some of their own pals? ‍♀️

    I do continue to read your blog however, as for me it is an extension of the content you create on Instagram and YouTube and I am genuinely interested in what you have to say. A few years ago I believe a blog would drive traffic to YouTube… it’s the complete opposite now!

    • 10th April 2018 / 7:59 am

      You’re completely right, any time I mention a blog post on my Youtube I can see what a difference it has made to my blog which is so funny because years ago my blog used to have crazy high traffic (without the help of youtube) and as the years have gone by it’s dropped bit by bit but my other platforms have grown, I guess as much as peoples habits have changed.
      I also agree with the personality side of things, YouTube is such a great platform for showing an insight into our real lives and I love that connection I have with you all because of that x

  9. Dorine Brussen
    9th April 2018 / 9:18 am

    Hi Emma, here’s just my two cents. Maybe it helps to state that I first ‘found’ you on YouTube and after that, I started reading your blog. What I personally enjoy most about your blog are the more personal and ‘serious’ posts, such as your backstory about not attending Fashion Week. This really gave me insight into your mindset and personal journey (I LOVE watching your vlogs and I really feel that I get to know you as a person by watching them, but for more ‘background’ I think blogposts are a better platform maybe?). Personally I’d rather read one or a few of such posts as opposed to more shorter posts about products (because I’d head over to your Instagram our YouTube for those). But that is just me and again, I haven’t followed your blog from the start. X

    • 10th April 2018 / 8:09 am

      Thanks Dorine, that’s really insightful. A lot of other bloggers have raised the topic that blog posts can’t just be outfit posts with no meaning any more, because essentially you can get that content over on Instagram and YouTube. I think a lot of people want the topics of conversation to be more than just ‘this is what I wore’ so maybe I’ll focus a bit more on those kind of posts, but with an outfit thrown in for good measure 😉 x

  10. Lia
    9th April 2018 / 9:22 am

    I absolutely love your youtube videos and can see that they are better to showcase your personality and, obviously, clothes! But I still looove a blog. I am quite new to youtube and love it but would definately still want to read a blog, I’m old fashioned I guess. I think you could do something like limit yourself to a big blog post once a month or something, about a topic you want to write about,or that is better suited to a written post. Then keep your time for vlogs and insta as that is where the ‘action’ is! Either way,absolutely love what you do and I hope you keep it up in any forum!

  11. Jaime-Leah Watts
    9th April 2018 / 9:28 am

    I watch your videos religiously – in fact, when I see a new video in my sub box I text my boyfriend and say ‘do you want to hear some good news?’ which is soon followed by ‘Emma Hill has a new video out!’. Yes, he does get sick of me saying this but I just love sitting with a brew and watching your videos. Having said this, I do love your blog posts too. I think I love your blog posts because of the visuals, it’s almost an extension of the photos on your instagram. I suppose overall, I get excited when I see your videos or when I see a new instagram post because I love the visuals you create. Of course, I’d love to read a post now and then but for the most past, I look forward to the visuals more.

    I hope this helps and I haven’t just rambled xxx

    • 10th April 2018 / 8:11 am

      Thank you Jamie-Leah, that’s very helpful indeed, and please do apologise to your boyfriend from me haha 😉

  12. 9th April 2018 / 9:38 am

    I have only recently gotten into watching youtube, and although I value a well-written post in principle, I do admit youtube is totally addictive. That said, in terms of fashion content I like your blog best between the different media because of the amount of detailed photos.

    I found your channel, blog etc because I was interested in the fashion aspect and I particularly like the fact that the clothes you show are for real life. So if I had to choose one I’d probably choose the blog. But I think you are right, blogs are fizzling out…

    • 10th April 2018 / 8:14 am

      They definitely are, which is a shame but having said that, the world evolves and new things come out, things which blogging has brought forward. I think blogs will still be around for the next few years but I do think the likes of YouTube and Insta will slowly push blogs further and further into the background x

  13. KBonny
    9th April 2018 / 9:39 am

    Personally I’ve never got the blog thing. I’ll read one if it catches my eye but alot of the time there mostly picture, which sometime have nothing to do with the article hence why I follow you more on insta and the tube. They also have a shop section which is the same as linking outfits on insta and now we have 21 buttons, which do the same thing. I can see why alot of people love them, but as you say they take time and we now have apps that give you all the answers to the questions your viewer want.

    • 10th April 2018 / 8:18 am

      I have to admit, I don’t read blogs, but this is down to lack of time, as I’m too busy writing my own and creating my own content. However I’m more than happy to admit that I am one of these fast-fix people, I love Instagram for that instant fix of Inspo, and I will watch YouTube instead of a lot of soaps I used to watch a few years ago. The digital era is changing x

  14. 9th April 2018 / 9:46 am

    I completely get what you are saying, i found myself fizzling out on blog reading. Going from checking every single post in bloglovin to only read just a few, usually prompted by an instagram story. Im completely addicted now to stories and i watch more Youtube than Tv.

    That said, im not ready to give up on my own blog or others. Its the only platform i truly own, i can do anything i like on it and there are no algorithms to hinder performance.

    • 10th April 2018 / 8:21 am

      Yep that’s very true, a blog is the only space that you own. I would never delete my blog, it will always be here, like a fossil haha but I’m finding that more and more people will only entertain reading blog posts that are epic in length discussing topics which are more than just ‘this is what I wore’ and that’s what worries me, because I struggle with the writing element, it doesn’t come naturally to me, and it takes me hours, sometimes days to write a long ‘meaningful’ post…this is time I just don’t have 🙁 x

  15. Geoffrey
    9th April 2018 / 9:53 am

    Exactly my thoughts. Well said Emma. I am one of those who caught up with reading blogs (fashion, entertainment/gossip , personal etc) early on but the whole landscape of thoughts sharing has indeed changed over the years. But stil there are I guess a little percentage of us left who still would want to read than watch and listen. But then, for now blogs will remain an online diary of one’s past.

  16. 9th April 2018 / 9:56 am

    Hi Emma!
    I found your blog as a result of your amazing Instagram and YouTube, however, there is something far more rewarding to a blog than just an Instagram post. If Instagram suddenly shut down, all the influencers without a blog would be no more! Personally, I prefer blogs over Instagram (although, being seventeen, Instagram is a hobby of mine!). Blogs are a different form of documenting ideas, photographs and expressing creativity. You can be way more creative with a blog (design, layout, style of editing, arranging the photos etc) than you ever will be with Instagram.

    Having said this, YouTube is an easy way to swallow content with not really having to do much. Like you said, it can be easily binged watched for hours!!! But, having both a blog and YouTube is double whammy. You still have the means to show creativity and write engaging content whilst also produce content you would not be able to share on a blog.

    When I started my blog last July, I found it (and still find it) extremely hard and frustrating to get a decent amount of engagement on posts I was spending hours thinking about, writing and shooting. Whereas, I post an Instagram photo and it gets likes instantly! So, there is a sense of instant gratification as opposed to an overall feeling of success; this overall feeling being relevant to the blog.

    I still love reading blogs, and have my favourites (yours of course!). I think you can appreciate all the hard work that has gone into the post. Thank you for being an inspiration and I always lovveeeee reading all of your blog posts, as well as the amazing other content you put out there.

    Love from London
    Isabella xx

    • 10th April 2018 / 8:25 am

      Thank you Isabella. I completely agree with all your points, the issue is time, or lack there of. Lots of people won’t read a blog post or even click on the link if it doesn’t contain some deep and meaningful topic, and these kind of posts can takes day to write so it’s just not possible for me to keep up with everything as often as I used to. I think for the future I’ll just be doing a couple of blog posts a week so that I can continue with my daily Insta posts and 3 videos on YouTube x

  17. Minesha
    9th April 2018 / 10:18 am

    Hi Emma:)
    I honestly love both. I do come from a more analogue generation so reading is a joy. As for YouTube… it is something new, addictive and quick. You can watch while you eat your breakfast, pitting on makeup etc… Actually your channel is one of the first channels I pressed subscribe to:) You see YouTube for me (before) was a place to see cute funny animals, look for how to use so and so, review for a specific item but now it has become a place for much more. Watching you move and speak makes me feel as if I almost know you in person… gosh I sound from another planet lol. Anyways long story short, I love them both for different reasons. I see the mediums like this… Twitter: online name card that you scatter all over, Fb & Ig: a profile or a cv of what you do, Blog: an archive of what you do that can be searched even after years has passed, YouTube is just like TV fast current information.
    So blog for me is like a timeless place and YouTube is a place to satisfy my immediate need. I hope I make sense. Sorry for blabbing on… I hope you find your comfortable place but I do love your blogs:)

    • 10th April 2018 / 8:27 am

      I love how you summarised that Minesha, I think that’s how a lot of people feel. And thank you so much for subscribing, liking and reading xxx

  18. Kate Spanier
    9th April 2018 / 10:25 am

    For me I am blog first, Instagram second and then You Tube. A good blog post reflects the fact that it has taken more time to create. Some You Tubers I think can be quite lazy with the videos they upload containing endless time lapses of nothing in particular or advertorial of their favourite products. I don’t think that I have ever watched a video on You Tube and had my thoughts provoked. Whereas blog posts often make me stop and think (I really loved your Fashion Week post – and it is hard to imagine how you would have got your points over in a vlog).
    In a world where we are a lot more digital I think it would be a real shame if we lost the art of reading and writing. If there hadn’t been blogs would there even be Instagram, You Tube?

    • 10th April 2018 / 8:32 am

      No we wouldn’t, blogs started this digital world of online content and for that I’ll be forever grateful for the gateway of opportunities that have come my way. I’m sure any other blogger would say the same. That fashion week post has been my most popular post to date, which is great but it also took me 3 days to write. Writing doesn’t come naturally to me and now there’s an underlying pressure to constantly write posts which mean something rather than just ‘here’s what I’m wearing’, and that’s where I will feel the struggle in terms of time. I’m such a people pleaser, I like to make sure everyone has something to enjoy, but I only have so many hours in a day. So it looks like the frequency of my posts will decrease but I’ll make sure they are worth while reading x

  19. Ally
    9th April 2018 / 10:39 am

    I still love blogs. YouTube is fantastic and I am slightly addicted…but I can’t watch YouTube when I’m having a quick break at work, and Instagram is a bit superficial somehow – and also sometimes its too easy to miss posts given the algorithm.

    I have noticed the postings from many bloggers becoming fewer and further between, but I do hope blogs don’t die out entirely – especially given the death of the print magazine as well…

    • 10th April 2018 / 8:34 am

      I think there will always be a space on the internet for blogs because everyone is different and there will be generations and individuals who love to read a good blog post. I just think that the focus will start to move away from blogs, it already has, as these other platforms go from strength to strength. x

  20. Alma
    9th April 2018 / 11:51 am

    As an avid reader, I will always read blog posts, amongst others . I agree we’re all becoming addicted to consuming quick visual content on-the-go via IG and YouTube but nothing beats reading details, in your case, a blog post and you can’t get everything across on your vlogs, depending on the topic.

    I started following your vlogs late last year when I started searching for a vlogger in addition to Trinny Woodall and I stumbled on your channel and have been hooked ever since. You must be doing something right as I have searched high and low for someone to give me realistic fashion tips while remaining relatable and entertaining so I’d say keep it up! Following you on SM makes it easier to research what’s out there and figure out how suitable it is for my personal style so I think having both works but please keep blogging.

    And finally, you never know where this following you’re growing so organically will take you, explore all the various channels of engagement and keep blogging. All the best!

  21. 9th April 2018 / 12:28 pm

    So I’ve been trying to get back into blogging recently and coming up with content ideas, and feeling a little uninspired too! When I started working full time after university, I found that I wasn’t reading blogs as much simply because I just didn’t have the time in the morning or throughout my day, and I prefer to watch videos in the evening.

    It’s really disheartening because I’m trying to come over my fears of blogging and now that I’ve decided to give it my 110%, I’m worried I’m going to focusing all my efforts in one area in which no one will read anyway! To be honest, I’m quite bored of the ’10 ways to’ and ‘how to’ titles that all just seem a bit generic. I quite miss the style of blogging from people like Kayture who i used to devour everyday.

    But as you said, it’s hard to think of ways to make a blog post feel fresh, unique and something different when that’s simply all it is. But I’d be really really sad if you and some of my other favorite bloggers stopped their blogs! I love reading long text and that’s what I come to a blog for, personality and lots of text 🙂

    Heather x |

    • 10th April 2018 / 8:39 am

      Thank you Heather. Don’t worry, I’m not going anywhere just yet, I know I’ll be blogging for a few more years at least, just seeing where this journey takes me. But there is now a pressure to be writing deep and meaningful posts about topics other that just ‘what I wore’ and that’s what I’m struggling with because writing doesn’t come naturally to me. It can take me days to write a blog post like my fashion week post, and I just don’t have that time week after week. But it is disheartening to know or feel like people won’t click on a blog post unless they know there’s something substantial to actually read x

  22. 9th April 2018 / 12:49 pm

    This has been something I’ve been thinking about a lot recently too. In all honesty I will always always have a soft spot for blogs. It’s how I first discovered this whole community, it’s what got me excited about personal style and made the whole fashion world way more accessible than when I just used to read vogue and watch the shows on youtube. I get that people are now craving much faster content, but the stubborn part of me that really doesn’t want to see the written word die will always always keep going back to blogs. I think it’s such a shame that they are on the decline, but I think I’ll stick to mine, at least because with the digital world, you never know when things are going to turn around, it’s so unpredictable! The blog is also the only platform where you have complete autonomy, I’ve found myself that Instagram changes have severely affected my performance and engagement, and I know that this is happening on youtube too, so I like the fact that my blog is completely under my control. It’s a tricky thing, but I’d hate to see less and less influencers blogging!

    • 10th April 2018 / 8:47 am

      Very true Eva. For me it’s just getting a bit ‘same’, but maybe that’s because it’s been 10 years. I’m also feeling under pressure to write blog posts which are a bit more deep and meaningful and not just ‘this is what I wore’ and that’s great for people but for me writing doesn’t come naturally and those posts take me days to write, days I don’t have x

  23. 9th April 2018 / 12:49 pm

    I am definitely both, but I have only just started to find myself watching much on YouTube. Until recently, I think I just hadn’t found many channels I connected with, a lot were maybe aimed for a slightly younger audience. But lately I am setting aside time to watch some of the vloggers I have found and am loving. Personally, blogging for me has been a little the same, in that I started in 2010 as a hobby and it’s become my job, but I can see the reach is so much higher on Instagram. And it takes a hell of a lot less work, you are so right. However, I have more control over my own blog, so I continue to put my energy into it. We never know where the apps will go.
    xx Jenelle

  24. Laura Garofano
    9th April 2018 / 1:04 pm

    Hi Emma! As you can remember (maybe lol) my name, I follow you both on YouTube and Instagram. Honestly I found you by chance on YouTube and never stopped watching you because you are very genuine, British ( I love London, English and the uk in general since I lived there for a while). You’re not afraid to show how much you eat or spend and that after all you’re human as much as us. Simon and the dogs are the cherry on the cake. But sticking to your doubt, I personally prefer watching rather than reading because I find it more intimate and personal: you can see someone’s life and have the sensation to be there. Words on a white page don’t transmit feelings as much as a person talking for me.
    Despite of that, if a topic interests me and you put the direct link on insta, I always swipe up 🙂
    Hugs from Italy xx

  25. Dorine Brussen
    9th April 2018 / 1:33 pm

    Hi Emma, here’s just my two cents. Maybe it helps to state that I first ‘found’ you on YouTube and after that, I started reading your blog. What I personally enjoy most about your blog are the more personal and ‘serious’ posts, such as your backstory about not attending Fashion Week. This really gave me insight into your mindset and personal journey (as you probably know, I LOVE watching your vlogs and I really feel that I get to know you as a person by watching them, but for more ‘background’ I think blogposts are a better platform maybe?). Personally I’d rather read such a post every so often than shorter posts about items (because for that I’d head over to your Instagram for a quick dose of inspo, or YouTube). But that is just me and having said this, I totally get that your blog started out as a fashion blog. Also, I personally really like the ‘quiet, slow and relaxed’ vibe that reading a blogpost gives me (cuppa in one hand, the other petting a cat ;-))..No social media platform can top that feeling, in my personal opinion :-). Essentially and in general, social media (esp. Instagram) are ‘faster’ and more cursory / ephemeral than the written word, and I really like to balance the first with the latter to keep me sane :-). X

      • Dorine Brussen
        10th April 2018 / 10:05 am

        Apologies for the double posting Emma

        • 10th April 2018 / 2:42 pm

          I thought I saw your name twice but just thought I’d scrolled wrong on the page and my reply hadn’t sent, confused me for a good 2 minutes haha x

  26. Chloe Teal
    9th April 2018 / 1:37 pm

    I discovered your blog about 3 months ago and then binge read a lot of the articles. What I love about blogs and yours included is that it takes us back and away from the fast-paced digital platforms such as Youtube or Instagram and brings us back to the written word. Often I find myself watching a youtube video passively not really listening to what is said, same with Instagram, many posts are similar and one can just scroll and scroll. Alternatively, when reading a blog, there is more time to consider what is being talked about. Please keep blogging xx

    • 10th April 2018 / 8:49 am

      Don’t worry Chloe, I’m not going anywhere just yet. So long as there are some of you that want to read the blog then I’ll be here x

  27. Denise
    9th April 2018 / 1:40 pm

    Hi Emma. Greetings from Hong Kong! I can’t remember how I came actress your YouTube channel but I’m addicted and going through the playlists! Your YouTube has brought me to your blog. Which I also love. Although Instagram is also great, there’s a whole lot of detail that can come across on a blog that doesn’t necessarily comes across on Instagram or YouTube. I do hope you will continue blogging!

    • 10th April 2018 / 8:51 am

      I will Denise, for now at least 🙂 And thank you so much for watching, reading and liking xxx

  28. 9th April 2018 / 1:42 pm

    I do love a blog still, however, I prefer short and to the point posts, Ain’t no one got time to be reading 50 bazillion words. I’m not a huge youtube watcher anymore, I found vlogs a little samey although that being said I do still like to watch yours and a handful of other peoples. I tend to use youtube for like workout videos& yoga video mainly. Instagram is brilliant IMO although you can go into more styling detail with YouTube.

    What I did love was when you used to do instastory try ons… I really loved those!

    I still love your blog so I think you should keep it going for us old timers! 🙂 I also do all of my shopping from your wardrobe section! ha!

    Lots of Love
    Leanne |

    • 10th April 2018 / 8:53 am

      Ahhhh yes my Insta hauls, they were replaced by YouTube unfortunately because otherwise I’d need to creat so much content I’d never leave the house haha xxx

  29. K
    9th April 2018 / 1:58 pm

    Blogs – I find them interesting but for the wrong reasons. There are two UK youtubers (Lydia and Claire) who can’t write a blog without mistakes (grammar). I find this interesting because they both attended university in the UK. I am not talking about high tech blogs or complicated sentence structure – rather – just ordinary – ‘plain speech’ paragraph writing. Both of these youtubers make numerous mistakes – and Lydia actually admits it (but cannot be bothered to have someone proof read her blogs before she posts them). So I like blogs because they tell me something about the influencer and how crappy their quality is.

    • 10th April 2018 / 9:06 am

      I appreciate your honesty K. If it’s the Claire that I was friends with a few years ago then she is dyslexic, which I always found to be an endearing quality about her and her writing. Trying to understand her text messages was like sussing out a code but she embraced it and it’s a part of her 🙂 I didn’t attend Uni, it wasn’t for me, so I’m sure I make plenty of grammatical mistakes here and there and admittedly I use a lot of slang words too. But my style of writing is very colloquial and I’m sure the other girls would agree that any grammatical mistakes are just part of their personality and their way of writing. Blogs were started for us normal folk (not English scholars) as online diaries, or just an online space where we can get a point across to other like minded people. It’s our own space where we can write what we want, how we want, and I would never want anyone to proof read my blog posts to correct me because this is me 🙂 I’m sure Lydia would feel the same x

  30. Alessandra
    9th April 2018 / 2:02 pm

    Hi sweetie,
    just like you, I couldn’t help but notice the heavy drop of blogging. I haven’t a blog but I like writing and reading how other people are creative when it comes to put down their thoughts, even if they’re talking about “light” topics such as showing their daily outfits. Bloggers who keep on writing like you are, for me, a further source to learn English (which is not my native language) enjoyfully. I know digital world is evolving over and over again but it would be a pity to lose this way to interact with people. Will blogging be the next vintage? Hopefully not.

    • 10th April 2018 / 9:09 am

      Well I guess we’ll soon see as time goes by but for now I think blogs are here to stay, at least for another few years. But in this fact paced world, who knows what’s coming next x

  31. Laura Comber
    9th April 2018 / 2:02 pm

    There are pros and cons to each medium, there is no doubt about that. YouTube and other video content definitely hits the entertainment box well however, consumption can be passive and I would assume I am not the only one who pops a video on in the background to fill the silence as I potter around the house. Equally, I am quite sure that I am not only culprit when it comes to skipping through the intro on a sponsored video where you can be pretty sure that the first portion of the time will be taken up with the influencer ‘subtly’ promoting the product/service in question. In the contrary, it’s an extremely ‘easy’ way to keep followers updated. Little or no brain power is required from the viewer and a lot of phone plans in Ireland offer YT as an FOC add-on that doesn’t drain any data allowance (surely increasing the daily commuters consumption of recent too).
    I see written content as the bigger, older, more mature sister to video. While you reference it taking 8+ hours to create a blog post, i think this is very evident on the quality of the end product. I for one appreciate a well written piece and i think that fact that i am willing to engage with reading a post rings a far truer tune of being a ‘follower’ versus popping your weekly vlog on the tablet this evening while I also cook dinner/talk to my other half/ and mentally plan my day at work tomorrow all at the same time. Also, I would definitely feel more inclined to convert to purchase a product/service that you recommend in print, where a thought out justification and reasoning to its attributes are clear, concise and explained.
    Lastly, my thoughts on Instagram instantly scream CLUTTERED. I understand it is a must have but would be wary of putting to many of your eggs in this basket. Subscribers are flippant and content is plentiful – how long it takes to double tap an image versus sitting down to consume a blog post or video is a consideration that i am not sure everyone takes on board.
    Overall i understand that your growth is varying from platform to platform, however, i would also take into serious consideration the quality of views attributed to each. (this is not to say i won’t continue to follow you everywhere! – I just might take note of you more in some places than others <3)

    • 10th April 2018 / 9:12 am

      This is very interesting Laura, thank you so much for your opinions x

  32. 9th April 2018 / 2:15 pm

    I struggle with this question too. I had a blog for many years and ended it last year after not getting anywhere with it. Recently I started one up again but questioned whether it was even worth it or do I just treat each Instagram post as a pseudo blog post instead? I personally don’t really click through to blogs, especially if its just a fashion outfit that I can see on Instagram already. But posts like this grabbed my attention and also if it’s a short concise post like My Top 5 Foundations, for example, then I click through to skim the list. But yeh definitely a Insta/YT lover first and foremost.

  33. 9th April 2018 / 2:17 pm

    I have been thinking about this question for quite a while. Particularly as I’m still new to blogging. I like that a blog can be your own curated space for longer form content, there’s no algorithms to fight with. But at the same time, I love the quick and instant nature of Instagram. It definitely does take a lot more time and effort to put together a blog post vs an Instagram one, and I must admit, I am often too lazy/tired/lack motivation to blog.

    As a content consumer I LOVE YouTube, it’s just so entertaining and easy to just chill and watch. I do sometimes get frustrated with Instagram though, while I love outfit posts, I sometimes like having a discussion about fashion, the designers and its history, and instagram doesn’t seem to be the best place for that as most people seem to be only interested in outfit details. Which is why I’m reluctant to let go of blogging, it’s my place to dump all that fashion information that bores my husband into a post and send it out to the interwebs.

    I think that it’s nice to have all three platforms to consume. I like reading blog posts on the train on the way to work. But I prefer to watch a vid when I’m lying in bed. And instagram is always fun to scroll through whenever I feel like it. I do feel that a good blog still gets read, especially if the content is strong. While a lot of people are mostly interested in outfit deets (not that there’s anything wrong with that), I feel like there is a small percentage of fashion enthusiasts who still like to read about fashion, and someone’s unique point of view on it.

    I always enjoy your content, no matter what platform! xx

    • 10th April 2018 / 9:17 am

      Thank you Carine, I really appreciate your opinions x

  34. Magda
    9th April 2018 / 2:28 pm

    Hi Emma, thanks for sharing your thoughts on all this. I genuinely like you as a person and influencer so I enjoy all your content, no matter the platform. I find that to be true across the board; for me, it isn’t the platform, it’s the influencer’s personality. ☺️
    Side note: saw that you liked sezane and was curious if you’ve heard of Reformation ( their stuff is beautiful and they focus on sustainability which I’m a huge fan of

    • 10th April 2018 / 9:19 am

      Yes Magda, I love Reformation, I have loads of dresses and a few tops from them but I can only buy when we visit the States because it’s so bloody expensive and to have it shipped to the UK incurs a HUUUUUGE customs charge x

  35. Claire
    9th April 2018 / 2:36 pm

    I am definitely both a reader and a watcher. Now that I’m thinking about it, I’m noticing that I tend to read blogs in downtime at work when I am using my laptop, because it’s easier to scroll, see big images clearly, and navigate around. When I’m at home, I am browsing on my phone 99% of the time (and often using it to cast YouTube to my TV, while probably scrolling through Instagram at the same time!). I really hate reading blogs on my phone, even ones that are very mobile-friendly, because for me what I like about blogs is being able to properly see photos, whether that’s the ability to do something creative with images (e.g. Lizzy’s ‘Week on 35mm’ posts) or just see outfits in more detail/from more angles etc. (something I especially love about your blog), or discuss a serious topic (e.g. Alice Catherine has written some brilliant posts recently, most notably for me some posts about health issues that I have also experienced, which I think were better suited to a written format than trying to discuss in a video).

    I also tend to go to look to blogs for travel posts or local bloggers for info on things to do, new restaurants to try etc. because I find it easier to digest and make plans – I generally dislike travel content on YouTube (beyond vlogs) because it’s harder to bookmark something and come back to it. I’m going to Lisbon in a couple of months and have just been reading back through Lucy Williams’ posts from Lisbon last year, bookmarking them to come back to when it comes to making proper plans.

    Despite all that, the majority of my content consumption is still Instagram/Insta stories and YouTube, simply because it’s easier and lets me ‘switch off’ a bit more. I liken it to watching a TV show vs. reading a book, I love doing both and both have a place in my day-to-day life – so I really hope that blogs aren’t fizzling out!

    • 10th April 2018 / 9:22 am

      I think for now they are here to stay, at least for another few years, as there will always be certain people/generations that enjoy a good read. However there is an increasing pressure to write posts which are now far more than just ‘what I wore’ and for me these posts take time, hefty time, time I don’t have. I think this is also what a lot of other bloggers are feeling and why it can be tough to sit down and write these posts if writing doesn’t come naturally to them…like myself x

  36. 9th April 2018 / 2:42 pm

    I have to say that for me, IG wins hands down. I love how instant it is and with Instagram stores you can get a real feel for the person behind the pictures (most of the time). As another commenter says I will follow a swipe up link to a blog post over hunting a post down, I find it easier and unless I’ve saved a post letting me know someone has just updated their blog… I forget.
    I also love YouTube, again you get more of a feel of the creator and not to sound arse licky but I love the naturalness of your vlogs, you and Simon do a wonderful job of sharing the rough with the smooth and it feels like real life.
    I do hope this isn’t the end of Blogs, but I can see how they’re taking a back seat in this “We want everything now” digital world.

  37. Josephine
    9th April 2018 / 2:44 pm

    I do still read blogs, but I’m way more selective about which blogs I read. I don’t just wanna read three words about someone’s day, see a lot of outfit pictures and then that’s it. I only wanna read blogposts about tough subjects where a person really has something on their heart that maybe not will be everyone’s cup of tea. I wan’t a blogpost to educate me, make me think (differently) or at least try to. For example: I follow you Emma on every other platform until I saw on your Instagram that you would be posting this and just then I was interested in reading your blog. I love your YouTube Channel (can’t get enough), and your Instagram gives me such style inspiration, and until this post I didn’t feel the need to follow your blog too. It’s a tough one (for bloggers) because the amount of time writing a relevant “tough” subject blogpost is nowhere near the small amount of time you use making an instragram post, as you mention. I will continue reading these kinds is posts on your blog and get my daily Emma-fix on the other platforms 🙂 much love from Denmark xx

    • 10th April 2018 / 9:49 am

      I really appreciate your honesty Josephine. This is actually something that I feared was happening, people wanting to read more than just ‘what I wore’. Which I totally understand, these kind of posts are indeed though provoking and can resonate with readers who identify with that topic but my worry and struggle with this is time. These kind of posts take me days to write and it’s time that I don’t have, plus there’s only so many topics that I can think to write about before you start running out lol It’s a tricky one x

  38. 9th April 2018 / 3:24 pm

    I think its a hard subject as for some, blogging is becoming bigger than ever! I guess some people choose to move on from blogging but personally, nothing beats a good blog post for me!

    Ellie xx

  39. Danish Pastry
    9th April 2018 / 3:28 pm

    I read/ watch all three. Insta is good for a quick fix, but I prefer the more in depth approach, so both a blog and you tube can deliver on that score. But my preference is definately for a blog post, although there are exceptions (your videos on best/worst bags/ shoes etc for example). Others influencers have mentioned that while a blog is always your own, the same can’t be said about Instagram and you tube! I think the various platforms work in tandem, and all three are relevant!

    • 10th April 2018 / 9:58 am

      Yes very true, because without YouTube and Instagram etc blogs wouldn’t have any effective way of driving traffic. Even with the great SEO a blog post will never come up first in a Google search so we need these social channels x

  40. 9th April 2018 / 3:29 pm

    I like doing both but I am very meticulous with the blogs I read. I like them short and with a touch of personality. It would be very sad if blogs do fizzle out.

    • 23rd April 2018 / 6:15 pm

      It would be quite sad I agree, but then it’s also exciting to see what’s coming next x

  41. Wendy
    9th April 2018 / 3:34 pm

    I use to have a number of blogs that I went to all the time. Now I rarely ever read them. I prefer YouTube and Instagram.

  42. 9th April 2018 / 3:54 pm

    I myself have not been updating my blog as much lately because I’ve been trying to up my IG game and my blog has fallen behind because of it. I only really read blog posts when it’s on a topic that I’m interested in reading about, like this, and when the blogger shares it on social media so I can pull it up quickly, like linking it in your IG story. I have a TON of blogs bookmarked on my computer and I used to go through and check them regularly and read posts but I just don’t have the time or desire to sit and read that much whereas with YouTube and can have it up and listen to it while I’m doing something else like cooking dinner or putting laundry away.

    • 10th April 2018 / 10:04 am

      Yep I share the same habits, I used to have loads of blog bookmarks and now I have none. I do have a couple of Tumblrs that I love but again that goes to show the fast and easy kind of content that I want to see and that I have time for seeing, no words/reading involved x

  43. Mariana
    9th April 2018 / 4:05 pm

    Dear Emma ,
    I am really sorry to say that this is probably the only one blogpost that I’ve read . But I LOVE your YouTube channel and your IG account . I find it too time consuming fowolling bloggers all social accounts . I enjoy watching your stories either on Instagram or YouTube and if I am lucky I get to see your adorable s . xxx

    • 10th April 2018 / 10:06 am

      You don’t need to be sorry Mariana, but thats so sweet! Blogs aren’t for everyone, I can’t remember the last time I looked at a blog, I just don’t have the time any more and I’m no longer interested in reading things. Of course everyone is different and it might be slightly different for me because I’m within the industry itself, but I like fast content, I love Tumblr, Pinterest, Insta and I do watch the occasional video when I have time x

  44. Katy
    9th April 2018 / 4:06 pm

    I personally am more of a blog reader than a YouTube watcher – partly because I can read blogs anywhere, and I think videos are harder to browse on the go, and partly because I truly love the insight you get from reading someone’s insight and thoughts. I don’t think I will ever tire of blogs, but that’s just my opinion – and I love yours!

  45. Clare
    9th April 2018 / 4:11 pm

    Hi Emma,

    I’m only a recent convert to Instagram and YouTube but the immediacy and the ability to have something playing in the background while I’m doing bits around the house or to idly flick through on the train is a huge benefit. Also catching snippets of someone’s day to day life makes you feel as though you know them better than a blog post which may have been written weeks earlier or heavily edited beforehand.

    I think there’s definitely still a place for Blogs though, particularly when it works as a point of reference. I’m thinking about doing a Florida road trip later this year and it would be great to have a blog post of yours which captured your highlights, recommended towns to stay in, any good places to eat etc as this would be easier than watching your vlogs back and taking notes or checking your Instagram tags. Also with blogs I’ve followed for a long time sometimes it’s nice to go back to a random entry from years earlier and see how the person I followed has evolved and what the style was at that time (Buy Now Blog Later is a favourite for this). I really enjoy your chatty posts like this one and your recent one on fashion week so I’d love to see more like this. But in general it’s clear when someone is posting because they want to as opposed to when they have to so I’d rather read just one blog post a month from someone who cares about what they write rather than three a week from someone who’s just churning them out.

    • 10th April 2018 / 10:11 am

      That is a very good point. There is definitely a pressure that I feel these days to write posts which are more than just ‘heres what I wore’. But the problem with these posts is that they often take me days to write, days and time I don’t have. Plus there are only so many thought provoking topics I can think to write about as one person. Magazines can write about a lot more because they have several different writers, but I can only write about my own experiences, which might not be that varied. On the flip side I do really enjoy writing these kind of posts, and it can be a form of therapy to get some things off your chest x

  46. 9th April 2018 / 4:15 pm

    Hi Emma,
    I have recently (like a week ago) started a blog as a way of sharing my interests and hopefully inspiring others in a way that I feel neither Instgram nor YouTube can. Instagram is way more fast paced and a lot of the time posts are overlooked or not fully appreciated. YouTube of course makes content a lot more personal and I admit I found you there first but since have started reading your blog and really enjoy taking the time (with a cup of tea) to read through my favourite blogs. So I guess what I’m saying is that each platform has it’s own “function” and I appreciate them working together.
    Anyway I hope you don’t stop posting!

    • 10th April 2018 / 10:13 am

      I completely agree, every platform is different. Don’t worry my blog posts aren’t going away just yet x

  47. Karen
    9th April 2018 / 4:17 pm

    I definitely agree with you that YouTube has become an extension of the TV, especially if you have a smart TV which allows you to watch YouTube on a big screen.
    I only recently had a look at your blog but have mainly followed your Instagram and watched your YouTube channel since the summer last year. Your personality really shines through and it’s great to watch.
    What I find is that the blog is great for seeing lots of images of a particular outfit at different angles, it gives you a better idea of how the outfit works/flows with movement. However, the same has to be said for your look-book content on YouTube, the viewer gets the same idea of how the look works.
    I think the blog would be a great place for creating classic content/wardrobe staples/capsule wardrobes etc and used more as a reference page for getting those timeless looks that never really date. Sometimes if you don’t save an image you like on Instagram it can be hard to find it again scrolling through hundreds of photos.
    I know you have mentioned a couple of times you are looking to replace some items in your wardrobe for designer pieces. I would love to read your wish list. Also the times when you have told us about items which only increase in price, it would be great to have a list of your recommended investment pieces.
    Regardless of what you decide to do I really love all your work. Your account is one of my absolute favourites. X

    • 10th April 2018 / 10:14 am

      Thank you Karen and thanks for the suggestions, I will definitely try and incorporate some of those into some blog posts x

  48. Mar
    9th April 2018 / 4:56 pm

    Well, thanks for sharing your point of view! I’ve been reading blogs for almost 9 years now and the thing is I’ve been growing up reading every morning blogs and it’s how I found this whole community. It’s true that Instagram has helped me to find new blogs to follow and what I discover first is not the blog, but the Instagram account or the Youtube channel, like yours which is from far my favourite one but I don’t know, there might be something sentimental with blogs that makes me want to read them every day! And besides that, to watch videos takes a lot more time and sometimes, I have to sit and dedicate some time to watch them, I’m not sure if I’m being clear!

    • 10th April 2018 / 10:15 am

      Thank you Mar, I totally understand and appreciate your opinions x

  49. Monique Williams
    9th April 2018 / 5:06 pm


    I read very few Blogs…..I am Addicted to IG and YT. I have watched your YT Content and IG religiously for..well….a long while….and I’ve maybe read 3 of your Blogs, including this one. It’s probably 3 more than anyone else. It’s going to sound awful, but the reality is, I just can’t be bothered. Most are just the same of the same. I only read this one because I was on IG and the Title got my attention.

    I personally think Blogs are going to go the way of the DoDo Bird. Not soon, but in the not too distant future.

    I read all day everyday for work and news etc. When I’m relaxing, I need to shut my brain off.

    • 10th April 2018 / 11:44 am

      Monique, I’m so on the same page as you. I have the same attitude towards blogs, I can’t be arsed either. The fashion and beauty content that used to be on blogs is now on YouTube and Instagram and doesn’t need much explaining in terms of text/the written word. But what people are expecting and what they look for in blog posts now are these topics which resonate with them, posts they can relate to. Whether it be about mental health, physical health, a break up, grief even posts about the emotions and mental issues that come with blogging, it’s these that I feel under pressure to write. The problem is that there are only so many topics which I can write about on this level and when I do write them they take me days, days that I don’t really have to spare, and it’s this pressure that puts me off writing a post, because it’s just not possible in terms of time.

      I agree, I think they will be a thing of the past, but not for a few years yet x

  50. 9th April 2018 / 5:13 pm

    The world is set on PAUSE while I read your posts! I’m new to the blogging world as a blogger, a 2-year-old baby, but I’ve been reading and following blogs for almost 10 years. Although I do love binge watching on Youtube also, I’d have to say I love them both equally. Is it weird to think there’s something more personal about a blog post? I know that vlogging can be VERY personal but a written blog post is kind of like an old fashion letter. In a digital world where snail mail is no more, I love thinking that at least here we take the time to write down our thoughts, experiences, and advice hoping that they reach at least one person.
    María Eugenia

    • 10th April 2018 / 11:47 am

      I can totally see the appeal in that for so many of you. My problem is that the most popular posts are the ones which take me days to write and put together and I just don’t have that time to create that kind of post consistently whilst keeping up with my other social platforms. There’s a pressure now for blog posts to be more than just ‘What I wore’ and I think that’s great but it’s not always possible. Thank you so much for reading my posts xxx

  51. Alison
    9th April 2018 / 5:15 pm

    I have to agree that YouTube is addictive and I often enjoy it more than reading blogs but that said I do enjoy a good blog post. I only actually read 3 blogs consistently (yours being one) and only 5 in total so I can see that it might be dying out as I don’t seek out new blogs. I only read those that I have read for years because I suppose I have more of a connection to their way of writing/their online personality. Interesting post!

    • 10th April 2018 / 11:49 am

      I love that way of looking at things Alison, it’s nice to know you stick with us because of that connection…I’m all about the connection xxx

  52. Ana
    9th April 2018 / 5:36 pm

    I really believe that the question is not what everyone thinks it is. I stopped reading blogs years ago to only consume this kind of content via youtube, but I think it’s a misconception that we are abandoning blogs because of our “fast paces lives” or “smartphone addiction”. It’s because the beauty/fashion industry benefits a lot from moving images and from the personality of each influencer.
    Fashion brands learned that’s better to put up a video of the model wearing an item than to just put up a photo of the outfit, because it gives a better glimpse of what that item will look like n real kife. And you, influencers, “influence” 10x better when instead of trying to show yourselves through expressions and punctuation, you can just put your voice, your face, your posture, your image. Because it gives the better glimpse of real life! Blogs are dying not because we are lazy, blogs are dying because it’s the most edited version of yourself that you can put out there, and because the kind of content you create gets better when you use videos. Vlogs are just what blogs were years ago: talking about your day and your life.
    That said, will blogs die? I don’t know. But I don’t miss them. I’m fine with just instagram and youtube.

    • 10th April 2018 / 11:53 am

      Thank you Ana for your opinions, I’m on a very similar wavelength of thought although I have become lazy, I used to read, blogs, books, magazines, websites, but now I’m just interested in what stimulates me visually rather than mentally because there’s more on offer now. x

  53. 9th April 2018 / 5:37 pm

    I’ve been asking myself the same question! I’ve always been a blog reader. Have all my favourites bookmarked in my browser (yours!) and catch up on the latest articles every morning with I drink my coffee at my desk. It’s only been the last few months where I’ve started to regularly watch Youtubers. I got into it from working at home and wanting to casually learn new things about fashion and travel in the background while I work. I definitely see the appeal to watching YouTube and checking Instagram because it’s passive and a quick form of entertainment. The stuff I read on blogs sticks with me more and a content consumer. But I definitely see the value is all of them. I’ve recently become a blogger myself since moving to London from the United States. I wanted a creative outlet outside of work. Even though I so new at this, I realize it’s incredibly difficult to gain regular readers. So many articles I’ve read say video is where it’s at these days… so do I try my hand at YouTubing instead?? What’s the better way to reach people and make an impact? But also, what will make the most lasting impression? So many questions we may not know the answer to for a while. So, for now, I’d say do what makes you happiest and cut out the extra work that isn’t as fulfilling.

    • 10th April 2018 / 12:03 pm

      I totally get it Hannah and if I was only just starting a blog now I would definitely feel the same, and pretty overwhelmed. I started in a time where not many people even knew what a blog was, I didn’t even know, I just knew it was my space on the internet to be creative and to express my style. I wasn’t even that bothered if people didn’t read it because back then there were no expectations, no “influencers”, no one had made a career out of it so I just did it purely for the love and the creative outlet. However now it’s a different story for me and so many others, when it becomes your career and your business there are other factors along with enjoyment (which is still very important) that must come into the mix. I think starting a blog these days is almost a bit tainted (for some people), they aren’t as innocent as what they used to be because everyone can see what exactly can be achieved from blogging/youtube/instagram so there is now an incentive to blog. I’m not saying it’s a bad thing, any person that wants to better their life, achieve a goal, or do a job they love is a great thing but this all contributes to how the blogging world has changed over the last 10 years.
      I love your last sentence about it being fulfilling, and I am totally on board with that because as others have mentioned, if your heart isn’t in it, it comes across that way. xxx

  54. Lise
    9th April 2018 / 6:10 pm

    I love to follow you om youtube and Instagram! I don’t read blogs very often.

  55. Emma
    9th April 2018 / 6:27 pm

    Hmm, I’m completely torn here! I absolutely love ALL the content you put up on your YouTube channel and your instagram posts but I guess from a nostalgic viewpoint, I also love your blog and check it all the time to see if you’ve snuck new content up there without me realising! I can’t begin to comprehend the amount of time ALL of this work creates for you but as I am such a visual person and I love getting to know influencers (i.e. I want to actually like the buggars who are making me spend all my cash!!) I would choose YouTube over blog posts (but please don’t make me choose as I’m greedy and want it all!). Ok, so I’m starting to ramble now; but I guess time has a lot to do with it – I’m lucky enough to be able to sit down whilst i’m getting ready and watch your videos, but I suppose more time-poor people would like to read your blog?? I dunno, I just think you’re fab and love all that you and Simon create!

    • 10th April 2018 / 12:06 pm

      Thank you Emma! You are one of my biggest supporters and I always look forward to reading your comments, because as you feel like you’re getting to know me, with every comment of yours on YT, blog, Insta, Insta DM…I feel like I’m getting to know you too.

      I’m a visual person too, and I did read blogs a few years ago, although I must admit I’ve always been drawn in by the photography/the visuals rather than the words. But now the digital era has come on so much and we are spoilt for choice, blogs always seem to be my last option, and now I don’t remember when the last time I looked at a blog was (other than my own lol). x

  56. Sonja
    9th April 2018 / 6:51 pm

    I read every single Blog post but I do prefer Instagram and YouTube.

    • 10th April 2018 / 12:17 pm

      Thank you Sonja, thank you very much xxx

  57. OKsana
    9th April 2018 / 7:04 pm

    As someone said earlier, the choice of venue should be determined by the creative and what lets her personality shine the brightest. It’s gotten to the point where every creative feels compelled to have a blog presence, even when they do not a writer’s bone in their body. So, many blogs have become repetitive and boring; or worse – they legitimize poor writing skills (grammar, syntax, use of the wrong words is rampant!) All of the content delivery methods have a place, and each lends itself better to the specific type of content. I do enjoy binge watching your YouTube channel the most – you are one of the most natural and relatable vloggers out there! Keep it up!

    • 10th April 2018 / 12:27 pm

      I understand what you mean Oksana but I do slightly disagree with the grammar thing, just a little bit 😉 The way I feel is that blogs were never started for us to become professional writers, mine sure as heck wasn’t, although of course it’s a great platform for exposure if you did want to do something along those lines. I don’t have the best grammar, I use current slang, I use text speak, I more than likely make spelling mistakes, some of which Mr. Apple will correct for me along the way and some he might not (slacker haha). But I always want my writing to come across as if I’m talking to my audience. If I started writing in a way any different to that, it wouldn’t be me, and I know many others feel the same. Writing doesn’t come naturally to me, I’m very creative but not in that sense, mine is more in the visual sense, and so my voice is my voice when I write.
      Thank you so much for watching my videos, I’m so glad you enjoy them xxx

  58. 9th April 2018 / 7:15 pm

    I will always prefer quality over quantity! I think it’s to be expected that when you’re creating such high quality content on YouTube and Instagram and actively engaging with us, that the blog will fall behind a little bit. I don’t expect you to post on the blog several times a week, however I do feel that the blog is a great medium for certain styles of posts. I really enjoyed your reflection on fashion week from a few weeks ago. I could see the blog becoming a place for more personal discussions and reflections that are shared on a monthly basis.
    I visit your blog whenever I’m directed to it on social media, though I will say that I most enjoy your video content the most. I love seeing you and Simon and the puppies interact. I find your videos helpful and inspiring yet realistic and funny and I watch every single one as soon as it’s out!
    Anyways, I’m a big fan and I appreciate you taking the time to ask us to share our opinions!
    Lots of love from Toronto <3

    • 10th April 2018 / 12:32 pm

      Thanks Colette, a lot of people have voiced the same opinion and I think going forward that’s what I will use the blog for. The times have moved on from when a blog post could just be a little bit about ‘what I wore’, people want more from blog posts now because ‘what I wore’ is so easy to see on Instagram. When I write a post like that Fashion Week one they can take me days, and I literally pour my heart into them so those kind of posts can’t be all the time because I don’t have days to spare. On the flip side there are only so many topics which I can talk about on that level, because I can only talk about my own experiences so it’s probably a good thing and will take some pressure off, I’ve only had so many experiences in life haha x

  59. 9th April 2018 / 7:38 pm

    I have 3 fashion/travel blogs that I follow and read religiously (yours included of course!). The things these have in common is great style photography, relatable language and not mega overloaded with daily content so when there is a new blog post I really look forward to reading each one. For many other people I follow on Instagram these days however, I can honestly say I rarely ever click onto their blog posts following a post!

    • 10th April 2018 / 12:33 pm

      That’s interesting, thank you for your insight Leigh, and thank you so much for reading 🙂 Also love that you said ‘relatable language’ because that for me is a huge part of my blog writing, I’m not an English Scholar so you guys have to take me as I am haha x

  60. Andrea
    9th April 2018 / 8:10 pm

    I’ve never had the attention span for blogs and I’m the least interested in them that I have ever been. So many of my favorite YouTubers also have blogs but at the end the day, they’re not writers. Their ideas are good but their writing and grammar skills are abysmal. I was actually reading this post and noticing that you really do understand the ins and outs of sentence structure, as well as how to write interesting content. If the Bloglovin’ app was more reliable and user-friendly, I’d probably keep up with blogs more. YouTube and Instagram are convenient because all the content is in one spot. It’s the going to different websites to read different blogs that really kills it for me. But at the end of the day, I write for a living (nothing an interesting as a blog) and anything less than perfect grammar and writing style will always make me quit a blog sooner rather than later. I guess I’m a bit of a grammar snob haha!

    • 10th April 2018 / 12:39 pm

      I appreciate your honesty about grammar, there have been a few similar comments on the topic which I’ve read through. I’m not a writer, but thank you so much for your comment on my grammar and sentence structure, that’s a compliment I shall hold dear as my education ended at Sixth Form so I never though my writing skills were anything to shout about. I do use relatable language and I use slang, because I like to inject some comedy from time to time (I’m all about the giggles) but I sometimes think that even if someone has bad grammar that’s a part of them and it’s something which I admire in a way. Writing a blog post for the world to see (and criticise) is a brave thing and it’s so incredibly personal, but of course if you’re a writer then I totally get why you would have a slightly different opinion 😉 x

  61. 9th April 2018 / 9:55 pm

    I Watch YouTube and i read blogs (i am a “blogger” myself since 7 years now ^^’) and i still love reading them ! Even if i’ve noticed that people now prefer Insta over blogpost, “thanks” to my experience haha.

    I believe i’m a bit “old school” but anyway i love reading content, taking a look at nice pictures, it’s my pleasure 🙂

    Btw your outfit is stunning !

    • 10th April 2018 / 12:48 pm

      Thanks for sharing Paulyna x

  62. 9th April 2018 / 10:34 pm

    Potentially the only blogger still living and longing for the dark ages, but i am still ALL ABOUT THE BLOG, and i actually miss having content to view daily. I check bloglovin throughout the day everyday. I missed the instagram wave big time and have suffered since, but even still, i still go to blogs daily and still run mine (just not daily any more). Long live the blog i say!

    Mel x

    • 10th April 2018 / 12:53 pm

      haha I had a funny feeling you would say that 😉 I have such a hatred for Bloglovin but I can still see the value in some blogs, but there is a pressure now for them to be more than just a few outfit photos, regardless of the quality of these photos. There has to be some ‘deep and meaningful’ post to go along with them, but that’s another thing, the two don’t even go together but then again who wants to see pics of someone looking depressed or in pain when discussing mental health? I guess the outfit pics lift the post and of course they provide that much needed revenue stream which you still need if it’s your career/business. Don’t get me wrong, I enjoy writing those kind of posts but I can’t churn them our constantly, I mean, there’s only so many life experiences that I have to talk about haha. It’s just another added pressure to this constantly changing game, and as I have done over the last 10 years, I’ll evolve with it, in whatever direction it goes in x

  63. 9th April 2018 / 10:44 pm

    I love reading blogs still, but my favourites are almost a ‘guilty pleasure’ when I have some time to spare (Sunday mornings with a cup of tea or after dinner when my other half has his PlayStation time of an evening haha). Instagram is so easy to check on a coffee break and I watch YouTube when I’m doing the dishes or cooking dinner… there is still a place for blogs in my life but I’d definitely say I’d rather check in on my fave blogs once a week or so when I have time to enjoy them(even once a month in some cases) and read something more interesting and thoughtful. I love all your content and I’d say that your vlogs have all the fun and banter while your blog is more the ‘business side’ (in the best possible way!) But honestly I love all of your content to the point where on the rare occasion I shop now my fiancé is like ‘that blonde Instagram girl made you do this…’

    • 10th April 2018 / 12:54 pm

      haha send him my apologies 😉 Thanks for your honesty Carrie x

  64. Natural grace
    9th April 2018 / 11:04 pm

    I discovered Instagram (loved the fact that and tapping a photo could show me where to buy!) first then blogs second and vlogs third! And I use them to my advantage in different ways! For fashion and beauty I prefer vlogs! For lifestyle I prefer blogs and Pinterest for photos and love that the ones I subscribe to come in my email but am also loving the swipe up in insta stories! As saves time and is also more instantaneous. As blogging can be amazing journalism and great for discussion such as this, and I love reading others opinions in the comments, then I hope it doesn’t die. I think there is a place for both-all as already said above – each influencer has their own take and individuality, but easy swipe access is key.

  65. Beatriz
    9th April 2018 / 11:28 pm

    I used to be a heavy blog consumer, and for me Instagram did change the game completely and I rarely read any blog posts anymore… I find it a bit sad, and it is part of this crazy era of getting anything you want immediately and with the smallest effort possible… so I’d say, with the exception of topics that really interest you (I.e: I’m a mum now so I’ve read blog posts about kids stuff), fashion blogs have a difficult time…if you want to see good outfit inspo, Instagram offers more…

    • 10th April 2018 / 12:57 pm

      I agree Beatirz, I think fashion or at least talking about fashion is more of a YouTube/Instagram thing, where it’s instant. Blogs are now for the personal experiences and story telling. It’s just evolved that way and I’m not scared but excited to see what will happen next and where it will all go from here. x

  66. 9th April 2018 / 11:45 pm

    It’s a very interesting subject, and I really enjoyed this read! I still read blogs as much as YouTube, but for me I LOVE the photos- looking at them, taking them- photos! So when I see a post on insta (or stories) that I like I will always have a look at the blog to read and to see more photos of that outfit/trip/recipe as that is just what I like to see! Hol x

    • 10th April 2018 / 12:58 pm

      That’s so nice to hear Hollie, as lots of people have said the opposite. So thank you for wanting to see more x

  67. Paula
    10th April 2018 / 5:25 am

    I found your blog through your YouTube channel and like other readers comments here, you’re one of the only blogs I read consistently. My personal thoughts on the blog vs social media is this: one doesn’t know what the trajectory is with any social media platform (MySpace anyone and even Facebook is having a hard time at the moment) while your blog is yours alone. You own that. I used to be huge on the ‘gram, trawling my feed like a starving piranha, now I’m a little fatigued by the poseur routine everyone seems to have embraced (we’ve moved on from flatlays to bedlays… I see you surrounded by donuts and pizzas and advise you get outside for some fresh air young lady ) As instagram adds more layers to the experience it also becomes kind of annoyingly complicated too: stories, then moments, now you can vote… I dunno
    So, super long comment to say: you could keep the blog for a couple posts a week to muse and spew inspiration out there and concentrate on the ‘tube and ‘gram while that’s where you interest lies… people still like to pin images from your blog I’m sure and in between posts we can head over to instagram…
    Anyway, just do you, that’s why we’re here in the first place ❤

    • 10th April 2018 / 1:00 pm

      I think you hit the nail on the head there Paula, and after reading everyones comments that’s the conclusion and the decision that I’ve come to. Don’t get me started on the donuts and pizzas on a bed scenario haha I have no idea where this trend came from but if I’m eating a donut or a pizza it ain’t gonna be in bed surrounded by pink rose petals and fairy lights…but each to their own eh 😉 x

      • Paula
        13th April 2018 / 3:55 am

        I know, who wants to vacuum after that feast

  68. Claire McAnulty
    10th April 2018 / 5:36 am

    Hi Emma!

    I personally love Blogs! I love reading sometimes more so than watching/looking at something and I feel I can absorb more information from a blog. I do prefer blogs to be more writing and less pictures though as I feel like you have that with Instagram and with a blog you get to be a bit more in depth.

    I do however love your Youtube content (and IG) and can see that maybe having three social media platforms maybe too hard to keep up with all at once.

    I say keep the blog! It’s really your own wee corner of the internet.


    • 10th April 2018 / 1:01 pm

      Thanks for sharing Claire x

  69. 10th April 2018 / 5:44 am

    A good question. I found you because of
    YouTube but while I’m subscribed to your YouTube channel, not sure how to get notified of new blog posts. As many others mention, dependIng on amount of time and content craving, I toggle between all 3. It’s like sex, IG is a quickie, YouTube is a lazy Sunday morning snuggle and a blog is a focused, i’m Craving a good read. Sex would be boring if there was only one style….

    • 10th April 2018 / 1:02 pm

      Oh Erin, I couldn’t love a comment more! Sex is a great analogy for this, you’re so ‘bang’ on 😉 haha x

  70. 10th April 2018 / 9:10 am

    Really interesting topic Emma and I’m glad you touched on this! I find reading blogs versus watching YouTube videos a little bit like reading a book versus watching a TV programme – it just depends what kind of mood I’m in really! I love reading on certain days and others I want to just zone into a YouTube haul or a bit of Netflix. I don’t prefer one over the other though and I love your blog and YouTube equally 🙂

    Elisha-Mae |

    • 10th April 2018 / 1:03 pm

      Thanks Elisha-Mae, I definitely agree, it can be a mood thing x

  71. 10th April 2018 / 9:29 am

    Personally I still love flicking through blogs, although recently I’ve found myself heading to blogs for the imagery moreso than the written content. I think they offer a more creative outlet than other social media as you can pack so much more content into a single post. The editing and actual process of putting a new blog post together is a feeling I absolutely love and I am so much more inspired by blog content than Instagram. Instagram is somewhere I go to for outfit inspiration, Youtube offers more personality and blogs offer so much creativity. I love them all equally and I do hope that blogs will stand the test of time!

    Written by Tasmine | UK Style Blog

    • 10th April 2018 / 1:04 pm

      So true, they are all such different platforms for different reasons and different kind of content x

  72. Sarah
    10th April 2018 / 1:53 pm

    I first found you via your Blog-before you started YouTube. I really enjoy the fashion/lifestyle blogs and would really miss yours if you decided to scrap it. Here’s what’s bumming me out about the shift in social media. I see so many blogs being ignored by the creators. I feel like we’ve been pushed to YouTube because that’s where new content is. And too frequently, the content is weak. I understand coming up with new content ideas is tough. But being an entrepreneur is tough. It’s what sets few, you included, apart from all the me-toos. I assume the rash of sameness on YouTube is driven by the potential to make money. The lure of it is enticing for sure, but too many fashion/beauty focused channels are just bad. Poorly thought out, rambling on, haul after haul after haul. Most don’t round out their content with varied topics and many seem to hit “record” without having given any thought to what they had to discuss or demonstrate.
    What I enjoy out of a channel is the personality that comes through ALONG WITH the content. Finding a realatable or aspirational person that I connect with I.e. love animals, check; funny, check; hard-working, check; into fashion (wearable, real-life fashion), check; enjoys domestic home stuff, check; teaches me something I’m interested in, check; i could go on forever. But all to say, it’s the big picture you present that I really dig more channels take a massive shortcut and I think they will not last. I have my favorite channels I hope to watch as long as possible and keep my fingers crossed they won’t shift their channels massively as life changes (To be honest, I don’t stay with channels that move their content I.e was a fashion blog, now a baby blog). And then I have “filler channels” that I watch when I can’t sit down and read or while waiting for something good to upload.
    Why I love blogs? They can be well thought out and visually-pleasingly produced articles that reflect the creators style and can delve into content deeper than an IG post or a quick moment in a video. Blogs can be a good resource to refer back to, typically much easier to search for specific things on someone’s blog than on someone’s YouTube channel. Blogs offer quality images that can be saved to Pinterest boards. Reading an article makes the content stick with me compared to sometimes half-ass watching a video. Because of the work that goes into a blog, I feel like the content has a concerted purpose.
    I enjoy YouTube, IG, and blogs. Love it all. But for me, those that dedicate effort into their blogs, even if it is on a smaller scale than before youtube, have better YouTube channels. They “get” that content matters. Maybe in part, it’s the difference in choosing to make social media a career. A “career” requires a developing skill set, keeping fresh, authenticity, honesty, and dedication to producing value to the audience long-term. A “hobby or whim” doesn’t have longevity in mind. And there is a lot of social media that is the latter. That’s cool too, but it is clearly different. I like effort, and I subscribe to outlets that show effort and value.
    Ramble, sorry. You are delightful. There. Done.

    • 10th April 2018 / 2:45 pm

      Oh Sarah I love your ramble, it was a delight to read and very insightful so thank you very much for taking the time to give me your opinions x

  73. 10th April 2018 / 4:05 pm

    I love blogs and even have one of my own. I still think there is value in them even if they are not a monetarily valuable as Youtube or Instagram. What I love about blogs is how heartfelt they can be. Writing seems to be a much more authentic outpouring of the soul than a vlog or Instagram. Besides that you get to see so many more images and content than in an Instagram. In my mind the most interesting blogs say something more about the author than about the clothes. Why did you choose that outfit, what was your thought process behind these images, why did you create this specific content? That’s what I find most interesting. Also the blogs that dig a little deeper and have a message or a bit of advice are the most intriguing. Yes, I look at many blogs for outfit inspiration but also for a bit of life inspiration. I hope you continue to blog because I think that shows there is more substance than just shilling out clothes on Instagram. I read your blogs because I find it all interesting and authentic! Please don’t give up on it!


    • 23rd April 2018 / 6:20 pm

      It’s not for purely a financial reason, actually my blog still makes quite a large chunk of my earnings but it’s more so about what people actually want to see and being able to keep up with everything whilst still actually being able to have a life haha. After reading all these comments and so many more on Insta and other platforms I’ve noticed an overwhelming sway towards Instagram and YouTube for fashion and blogs for posts which aren’t about fashion but that touch on real subjects. This is what I’ve decided to focus on going forward, but there is a substantial drop in blog stats so if people want them to stay around, they’re going to have to visit them or they will slowly disappear 🙁 x

  74. Margarita
    10th April 2018 / 5:27 pm

    I really love reading blogs, they have completely replaced magazines for me. I have a long commute to work, and I love reading blongs on the tube or bus. I missed your blogs, I was checking your website almost every day to see if there is a new blog waiting:) I feel like when I read your blogs I get to really feel your style of writing and your sense of humour, but I would never get it through instagram posts. I do watch youtube videos as well. but mostly before bed or while I’m cooking, so they would never replace blogs for me.

    • 23rd April 2018 / 6:21 pm

      Thanks for your insight Margarita x

  75. Jen
    10th April 2018 / 8:30 pm

    For me i find its all about time ( or lack of!) you cant read a blog post while getting ready for work or in the kitchen cooking but you can stick a YouTube video on. in the same way i cant remember the last time i read a book but i listen to plenty whilst cleaning or on my commute. i used to devour magazines, now i scroll through Instagram for the same kind of content that changes by the minute. Drama or topical program? i turn to podcasts. I love a good blog post that provokes questions or debate but these only tend to be looked at every now and again for me as i simply always seem to be doing something else whilst also getting my content fix! oh and huge thanks for uploading your videos so early in the mornings so i have something new to watch while I’m getting ready for work!

    • 23rd April 2018 / 6:22 pm

      haha you’re welcome Jen and thanks for your insights, they’re really helpful and interesting x

  76. Maria
    11th April 2018 / 4:23 am

    Hey Emma, I love all that you create and I wanted to share my POV that despite the trend in YouTube and IG today, your credibility as an influencer shines through your blog. The clutter on YT and IG can be overwhelming and blogging provides readers an escape and allow us to get to know you and the products better through your blog post (with the pictures, your musings, honest thoughts and views). How often you post on your blog can be tricky with the time needed on YT and IG and I think most of us understand you need to prioritize…even if the blog post are an extension of your IG post the details would still be helpful. Will keep watching, tapping and reading whatever you decide =)

  77. Sandie McDermott
    11th April 2018 / 10:15 pm

    Technology takes us on a journey, sometimes whether we like it our not. Letters made way for emails, most of us text rather than make a phone call. Online banking, ATM lodgements/ withdrawals rather then counter staff.
    Bebo, MySpace, Napster all made way for the better version of themselves. I could list on for hours….:

    People want faster, instant access to everything but being human, we want our options as well. I hate when I go to the bank to be told sorry no coin lodgement on Tuesday or machines only from 2pm.
    Sometimes a text just won’t do and we love to pick up the phone for a good long chat with the bestie.
    Or that new book I’m dying to read has to be a paperback, rather than a kindle download.

    Whilst technology changes how we live and work,
    I think if blogging is something you love and enjoy you’ll keep on writing. People will keep on reading it because your passion and personality will shine through and your genuine nature is what draws people to you, whatever platform you chose to deliver on

  78. 12th April 2018 / 9:19 am

    I found you on YouTube couple months ago and I instantly fell in love with your style and sense of humor. I started watching your videos, then moved to follow you on instagram and finally reading interesting blog posts. I mainly use instagram myself because you always have your phone with you and you can just check up new photos and sotries. I rarely use my laptop and only when I really have to ( read; forced to do my assignments) I watch youtube and read blogs, if I have time. I think most of us just does not have much free time, for me working full time, doing my BA and having hobbies, does not leave extra time

    So what I am saying is that as long as your content is good quality and listen people your business will be blooming. Oh! and most importantly, be you. You guys are awesome (what I have seen on videos) and I think that is something what we all like the most; goofiness, not being too serious and still being stylish. You give so much inspiration to us mortals 😉

  79. Hannah
    13th April 2018 / 10:20 pm

    I LOVE blogs! I don’t know if it’s because I am a ‘reader’ but I love getting stuck into a long read. I don’t even mind if there aren’t any photos with it because that’s what Instagram is for. I have a handful of favourite blogs that I check out daily/weekly. YouTube is something I hardly look at, occasionally I’ll swipe up if you link to an unboxing or something like that. I think maybe it’s because of my age? I’m 30, so I didn’t grow up in the YouTube generation(thank god!)…although maybe my makeup would be better if I did!

    Anyway, whatever you decide on, I’ll still be reading! X

    • 23rd April 2018 / 6:28 pm

      haha thanks Hannah, it’s actually surprising to look at our youtube stats because the majority of our views come from an older age range, not teenagers or even early 20’s. I think youtube has the stigma of being a “young” platform but it’s actually really popular with all ages, it just depends on what sort of content you personally enjoy and how much time you have to absorb it. I’m not a reader at all, I never have been unless it was something like Harry Potter or something mythical with enchanting lands and creatures so I would always prefer watching a video or flicking through insta for something quick. We’re all different 🙂 x

  80. Sally
    15th April 2018 / 3:54 am

    To be honest, I am finding myself bored with some YouTubers’ videos! This is because I feel the material is becoming repetitive. How many times can I watch a”monthly favorites” or “What I Eat” from the same YouTuber and not get bored? (I do have to say I’ve loved your new High Street series!) I also find IG too overwhelming and a black hole, so I’ve been using it less and less. I can never watch IG Lives, because of time zone difference ( I’m in the US & literally everyone I follow is in the UK). I also have a full time job & teenage son, so I actually have to eat on my lunch breaks & not scroll! So, I guess you can say I’ve become a blog reader (although I may read a post days or weeks after it’s live). I have also joined the podcast bandwagon and can easily listen while cooking dinner or driving to work. I love everything about your blog, from layout, pictures to writing. But, I also love your YouTube. Your vlogs crack me up and I like seeing your clothing picks ( Sooo much blazer love!) and the Bs!

    • 23rd April 2018 / 6:31 pm

      Thank you Sally, I totally understand what you mean about it being a time thing. And I’m also with you on the repetitive content front. It’s really quite challenging to come up with new videos to create every week especially as lots of the popular video ideas are requested on such a frequent basis, but I guess it’s about putting your own spin on things, or at least that’s what we try and do 🙂 x

  81. samantha knight
    18th April 2018 / 8:00 pm

    I still enjoy reading blogs, its not something I do as often as I watch your videos or check Instagram but I feel you get a better bigger sense of what the person is about from the blog. I’ve followed bloggers on Instagram but then checked out their blog and realized we don’t share similar style or interests or simply not felt inspired so have unfollowed. I don’t think its something that needs to be done daily anymore since there are other platforms but I still enjoy reading your posts on a weekly/monthly basis.

    • 23rd April 2018 / 6:32 pm

      I agree, I think daily blog posts are a thing of the past and aren’t really necessary. It can become very tedious creating that much content and I don’t think there’s much benefit in it for either party x

  82. 23rd April 2018 / 1:20 pm

    Hi Emma,
    I run a business and have been noticing the same trend. I personally hardly find the time to read blogs, though I do love them when I get the chance! At Glitzbox (my brand) although we do regular blog posts on female founders and their thoughts on jewellery etc, what seems to work best is behind the scenes content and small snippets of easily digestible content. We would love to get more people discussing jewellery + showing how to style it which is why we are starting to dabble in the world of Youtube more. If beauty can be a success there why can’t jewellery!?

    I’ve actually just sent you an email about collaborating as we looove your jewellery style and have already featured you over on our instagram @glitzbox. Looking forward to hearing from you!

    • 23rd April 2018 / 6:34 pm

      I totally understand what you’re saying Tamsin. We have dabbled in a few jewellery videos on YouTube and they are quite tricky to be honest, Jewellery is something which needs to be integrating with Fashion, or at least that’s what we’ve found from our videos. Sorry I’m a little behind on my emails at the moment but I’m working on them over the next few days x

      • 26th April 2018 / 1:50 pm

        No worries I’m sure you get inundated with emails, I only sent mine this week 🙂

        And yes I saw your jewellery collection and jewellery favourites posts which is what triggered me getting in touch. I think there is an appetite for jewellery focused content, but agree it’s tricky which is why were excited about the possibilities that haven’t really been full explored when sharing jewellery styling + tips. For example themed unboxes like signet rings, mixed metal pieces or statement earrings and then how to style as our customers really seem to crave more jewellery how-to’s as well. Enough from me! Looking forward to hearing from you T xx

  83. 15th May 2018 / 5:24 am

    Hi there, yes this piece of writing is really nice and
    I have learned lot of things from it on the topic of blogging.

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