Why I Don’t Attend Fashion Weeks

Photography by Simon Creasey

Another Fashion Month has begun but the only glimpse that I see is on my Instagram feed because as you might have noticed, I don't attend fashion weeks.  About two years after starting my blog I attended my first London Fashion Week, I remember feeling so excited even though I had no idea what to expect.  I still had a full time job so I was restricted to attending at the weekend and I didn't really know any other bloggers so my plan was just to rock up and see what it was all about.  My mum had even offered to 'buy me tickets to some of the shows' and I would say that I laughed at this, but I didn't know how it worked either.  Street Style (photography) hadn't really boomed into the phenomenon that it is today and so the atmosphere was a lot calmer than the years that followed.  As I walked in to Somerset House I remember feeling so small and there were people everywhere, all huddled together in their cliques, dressed to impress...impress who I didn't know.  I didn't go to any shows because of course I hadn't been invited, but I did go and 'register' which resulted in me wearing a laminated piece of paper on a lanyard around my neck for the whole day.  This 'badge' allowed me to walk around the showrooms where brands were showcasing their latest collections on little foldaway tables, it was essentially a trade show.  Nothing really happened, my eyes weren't particularly opened to anything but for some reason the atmosphere pulled me in.

A few seasons rolled by and I would attend every London Fashion Week for as many days as my job would allow.  I began learning a bit more about the ins and outs of Fashion Week and it started becoming fun when it involved mingling with other bloggers, I was now stood in a boldly dressed clique.  But as the number of bloggers began to rise the British Fashion Council started clamping down on who could register. Accreditation became a 'thing' and this was the first point at which I started feeling like there was a hierarchy.  Although you didn't need to be an accredited blogger to be invited to the shows, that was still all down to the PR's of brands/designers, life did seem to appear sweeter by having that laminated badge which had been oh so easy to obtain in previous seasons.  But alas accreditation was not on the cards for me and now that I'm older and wiser I can totally understand why from a BFC point of view, I just wasn't important enough.

Accepting that I would never be bestowed with the laminated badge again, a month before each season I would start working my way through the list of PR contacts for all the shows on the LFW schedule.  I literally emailed every, single, one.  And yes at first I did the old 'copy & paste' trick and just changed the contact name and brand name, and yes, I licked some serious arse by proclaiming my undying love for these huge luxury designers, designers that I'd never heard of and designers that literally only rear their overdressed heads during fashion week.  Proclaiming an undying love for the likes of such powerhouses like Burberry when I couldn't even afford to buy a keyring let alone own anything else from their collections does fill me with a certain nostalgia, young naive Emma.  I daren't think how many PR's who probably instantly hit the delete button when skimming through my emails but of course, I was never going to get a Burberry invite so why waste their time.  I do remember feeling such a buzz when sending off hundreds of these pleading show tick requests, it was a hopeful buzz, a 'what if' buzz.  All I wanted in life was a handful of show tickets.

It was my 3rd season of attending LFW when I had my first ticket arrive in the post, anyone would have thought I'd won the lottery.  It was of course for a designer that I had never heard of and I didn't have a seat.  Bloggers hadn't quite started ruling the world by this point so it was quite normal for the back row to be lined with standing bloggers, DSLR's on full zoom and poised for the shot, because if you didn't have photographic evidence...were you even there?  I queued outside the show space in the courtyard of Somerset house, it was a designated entrance for standing only tickets, which was hidden away on the opposite side of the main entrance, aka the back.  What I hadn't yet learnt as a young 20 something blogger is that PR's would oversubscribe tickets to shows to ensure that all seats were full, it doesn't look good to have empty seats.  So there I am in the freezing cold (it would have been a February fashion week) clutching this square of cardboard like it was my ticket into heaven when we're all told the show is full and to move on so we don't obstruct people exiting the show in a few minutes.  Just re-living this memory I want to reach out and hug that young Emma and tell her it will all be ok and that this is not a defining moment in her blogging career, I also want to laugh.  There were lots of those kind of moments in the fashion weeks that followed but I began getting more show tickets, some I didn't even need to request, I was no longer standing, I was 4th row, 3rd row, 2nd row and it was all a learning experience.

So many lessons were learnt during the Fashion Weeks that I went to over the years but the most disappointing truth that was uncovered was about people.  I used to call Fashion Week a disease, one that for four weeks of Winter and four Weeks of Autumn (possibly more if they attend Couture FW) many people fell victim to.  It changed their behaviour, to be quite honest it turned them into arseholes for want of a better word.  On more than one occasion I would see girls that I knew, I wouldn't have deemed them as "friends" of course but we were friendly within the blogging world, and yet they would look straight through me.  I might have said 'Hey XXX' and I got nothing back, no reaction, cool as a cucumber as if I didn't even exist.  At one point I thought I was dead and this was some weird kind of Sixth Sense thing going on but alas, I was indeed alive, I was just being ignored.  For what reason I have no idea, but I can guess it's because they had a touch of 'the disease'.  A few weeks later and I might have seen these same people at an event and it was like nothing ever happened...because of course, nothing did happen, I wasn't there (to them).  I think we would all be incredibly naive to assume that girls being friendly and courteous during such a peacocking showcase like Fashion Month is how it should be, girls will be girls after all.  Introduce fashion into the mix and we have something much worse.  Add social standing in there and it grows again into an ugly beast.  And then add business, because we were then at the stage where these blogs were evolving into fully fledged businesses...and well done Fashion Week, you've created monsters.  I myself was infected a few times with Fashion Week-itis, Simon used to say to me 'you turn into a crazy person during Fashion Week' and it was true.  I of course never ignored anyone because I wasn't at the top of the hierarchy, on the front row, but I did slip into the vicious black hole of bitch-fests.  This is a place I never want to re-visit, and this is why I very much keep myself to myself these days and stay away from the blogging community and the drama that goes with it. 

Many of my early blogger friendships were forged in the courtyard of Somerset House where we would strategically hand around, waiting to be snapped by a street style photographer.  This was another element of the circus of fashion week that I look back on and giggle to myself.  Don't get me wrong Street Style photography is now a big business and there are some very talented guys and girls out there on the streets, dodging and weaving traffic to get that perfect shot, but again there was (and probably still is) a hierarchy within this network of people.  One memory in particular sticks in my mind which was only about 3 years ago, I went to Paris Fashion Week for the first time, I didn't have many show tickets, just a couple of small designers but I hand't actually requested any tickets.  Admittedly I was going in the hope to be Street Styled and gain exposure, so I went and hung around near the venues of the big shows and then as the show ended I would walk off with a purpose, this would always attract photographers because you look like someone important.  There was one quite prestigious Street Style photographer (not naming any names) who I always hoped would snap me and I could spot him in a crowd of others so I would always look for him and walk in his direction.  I hadn't spotted him at one particular venue so once I walked around the corner I snapped back into 'normal' mode and decided to get a Starbucks.  As I trudged off to Starbucks he was there, walking right towards me, he raised his camera but as he got closer he lowered it and gave me a look that said 'ah maybe not, you're nobody, you're not worth the photo'.  That look, and that feeling has stayed with me since then and I use it now to remind myself of what I don't want.  That was the last Fashion Week that I attended.

I put it down to age and experience.  When I turned thirty, something inside my head clicked and it's like all wisdom that was in my twenty-something head suddenly came out of hiding and many things just became so clear.  I didn't want any of this any more, I just wanted to be myself and if anyone didn't like that then they could just 'do one'.  I was no longer interested in the showtime of Fashion Week, and when I broke it down I never used to get anything from it, it was a waste of time and money.  I now choose to spend my time creating actual content that you guys want to see, real outfits that I actually wear whilst out and about, not costumes which have been put together to attract the Street Style brigade.  Ironically I've reached a point, or more accurately my following has reached a number which is now accepted by the Fashion Week gods that be and I get sent the invites I aways wanted and get offered some amazing opportunities surrounding Fashion Month, but it's just not for me any more.

I understand the premise of this post has been quite negative, but believe it or not I actually enjoyed reminiscing about the highs and lows.  For the record I'm not saying that everyone who attends Fashion Weeks are absolute arseholes, there are nice people in Fashion too.  Nor am I saying that all other bloggers are dicks, again, I do know some genuine, kind hearted folk.  I think it just takes a certain kind of person to 'do' Fashion Weeks and I'm just not cut out for it.  This isn't a closed book, there's nothing to say my mind won't change in the future as a lot of things may have changed in my absence, so I may well return to Fashion weeks but for now I'm just happy (being the operative word here) doing what I'm doing.

Outfit Details

Jumper - & Other Stories (Wearing size S)

Jeans - Topshop

Bag - Loewe

Sunglasses - Ray Ban (Affordable alternatives here and here)

Boots - Dune 

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  1. 17th February 2018 / 9:41 am

    I love that you shared this! My blog will never take off enough to even be considered for invitation to shows, but my experience of blogging events so far has shown me I probably wouldn’t like it. They’re a pose-fest and I often get ignored by other bloggers I’ve connected and have regular interactions with.

    I’d much rather see your epic street style than see a squad posed on the hood of cars (true story this week). If only more were like you!


    • Bidita
      17th February 2018 / 3:50 pm

      Well written and honest. Good to not always read the gloss and glamour side of these things. The nearest I’ve come to in high fashion is my monthly copy of Vogue mag and I’m quite happy with that. It’s taught me how to use what I have and make it interesting and also my with some nice designer bags (one thing I will pay money for) the world’s a better place. I should add that there are few bloggers I really like such as yourself Emma. Thanks again.

      • 18th February 2018 / 7:09 pm

        Yes Bidita I completely agree, you don’t need to be head to toe in designer, in fact you don’t need anything designer at all, but like you I do love a designer handbag (which to be fair I work hard for, so I’ll let myself off for those). It’s not about how much it costs or what label it is, it’s how you wear it xxx

    • 18th February 2018 / 7:07 pm

      haha I haven’t see those pics, they sound pretty standard of fashion week though. I think if you do it tongue in cheek it at least keeps it light hearted but so many take it far too seriously. The blogging world hasn’t always been like this, in the early days when none of knew what we were doing it was great but over the last 5 years it’s just got a little ‘too much’. Definitely never worth subjecting yourself to an environment that makes you feel shitty x

  2. Hannah Martin
    17th February 2018 / 9:44 am

    Absolutely LOVE this post ❤️

  3. Alison Sayers
    17th February 2018 / 9:45 am

    Absolutely brilliantly written. I had wondered why you don’t feature in the endless monotony of the Fashion Week Instagram blogger photos. I love your “get over yourselves” attitude and your prude in doing your thing your way. It works! Xx

    • 18th February 2018 / 7:10 pm

      haha yep I stay well clear these days. Who wants to be standing around in the freezing cold anyway 😉 x

  4. Kayleigh
    17th February 2018 / 9:49 am

    THIS is why people love you Emma!! Relatable, honest, not stuck up your own ass, stylish, genuine, kind and funny!! Great read and I wanted to hug young Emma too, but it looks like she’s ended up doing pretty well for herself 😉 xx

    • 18th February 2018 / 7:11 pm

      Thank you Kayleigh, from me and young Emma x

  5. Ceren
    17th February 2018 / 9:54 am

    I am not a blogger nor have i attended LFW(dream)! Just a 30 year old fashion design student! I felt the same exciment seeing the first invitation i got for Madrid fashion week, and even though i got into a couple of ugly shows, it was horrible! The way everybody treated eachother, the lines in front of the “back-doors”, girls killing each other for a free vogue magazine that they could actually buy for a couple of euros outside! It was hilarious! I feel like you read my mind! And everybody i knew was saying i was being negative because it made me feel like i was nobody! Love this post! And love your work! And love who you are!

    • 18th February 2018 / 7:14 pm

      It is ridiculous how people treat others but also how people accept being treated, all in the name of wanting to be a ‘somebody’ in clothes no one can ever afford to buy. It’s very sad x

  6. Vaso
    17th February 2018 / 9:56 am

    This is why i follow 🙂 you are a down to earth girl. Your outfits are affortable to us and that makes it easier to «copy-paste». There are so many bloggers that started by wearing clothes in logical prices and after they gained fame and money, their wardrobe costs more than a mansion, probably, in Beverly Hills. My point is that they must not forget from where they started: being the everyday girls. That is what they gave them the “power” to be the celebrities now. So I have pressed the “unfollow” button to many of them but not to you my dear ☺️ You are like us…you may afford expensive clothes and bags and shoes, but you don’t “throw it” on our faces ☺️ Keep going, we support you! By the way, I am going out now to buy a similar jumper Have a nice day sweetie!❤️

    • 18th February 2018 / 7:17 pm

      I always stand by the motto ‘It’s not about how much it costs, it’s how you wear it’, it’s the best motto for style that there is xxx

  7. Dorine
    17th February 2018 / 10:04 am

    I second the comment above as this is precisely what I’m thinking: this is why I respect and like you so much ♥️! You’ve described this in your post and this is also my personal experience: being yourself is – sometimes ironically! – what makes people appreciate you most! Amen to that! X

  8. 17th February 2018 / 10:08 am

    Well said, Emma. It’s not only the blogging world in which this hierarchy and weirdness happens. I find it everywhere in design and also in craft. You just have to be yourself and not give a f*** about what other people think.

    • 18th February 2018 / 7:18 pm

      Never a truer word said x

  9. 17th February 2018 / 10:11 am

    So proud of you emma and the honest post that you shared. I am following you from your early fashion week days when you partnered with high street brands. I started blogging in my 30s and follow a lot of 20 something bloggers. I always wish to be part of the main shows and when my emails were not acknowledged I felt small and nobody in the blogging world. I have a small following and not sure how far it will take me but I love fashion and it’s an expression of me. Would love to meet you one day.

    • 18th February 2018 / 7:25 pm

      Thank you so much for the years of support! I still love and partner with lots of high street brands, you can’t beat the high street for value. Unfortunately that small feeling isn’t something that goes away. I used to get it all the time even when my following started to grow, because I have a personality, because I talk differently to others, I still get judged and made to feel like I’m not ‘cool’ enough or not good enough to be where I am. That’s why I choose to keep myself away from the whole world of it all. I just live in my own little bubble and do what I do with people around me that I love and care for, and who love and care for me. It’s a very small number of people but I wouldn’t swap them for all the knobs in the world lol x

  10. 17th February 2018 / 10:18 am

    Love this! Thank you for sharing your Fashion Month experiences. I feel extremely intimidated by the whole thing even from the outside. I totally understand the feeling of turning a switch at 30, somehow your thinking just completely changes and you somehow have a better perspective on life. And I love that you’re just being you, honest, hilarious and stylish, without the need for all the peacocking that comes with fashion week.

  11. andrea
    17th February 2018 / 10:21 am

    this post is so honest and courageous! love how authentic you are.

  12. Nathalie
    17th February 2018 / 10:25 am

    Love this post! Thank you for sharing your thoughts on feeling invisible and not being “important enough”. I could really relate to the sensation that you might as well be a ghost already… that’s some scary sh*t. But then you get back home and realize who the real phantoms are in the scenario. It ain’t you, that’s for sure. <3 / a mega-fan from Sweden

    • 18th February 2018 / 7:27 pm

      I agree Nathalie, and I’m a firm believer in Karma, and it’t a bitch 😉 x

  13. Nicola
    17th February 2018 / 10:39 am

    I just wanted to say how much I loved this post. My job has nothing to do with fashion or blogging, I just love clothes! I have followed you for years and look forward to your posts and YouTube’s. I can relate to you because you keep it real and you have remained authentic and have not sold your soul to the fashion devil! I was struck by this in your latest YouTube video with Topshop, I could tell immediately that you didn’t like some of the pieces and in true Emma style you told it like it was-some pieces you liked and some you didn’t. Unfortunately, many other bloggers seem unable to do this. You deserve your success. I think your story shows that if we can remain true to ourselves and our values things will work out in the end.

    • 18th February 2018 / 7:29 pm

      Thanks Nicola! It’s so important for me to be honest, I know you guys trust my opinion and I that’s something I wouldn’t every want to lose or betray xxx

  14. Anon
    17th February 2018 / 10:46 am

    Yes to this. I work in a very senior role for a luxury fashion brand and I love my job and love my team and I do love fashion but I hate, hate ‘the scene’. It’s pretentious, bitchy and just horrible if you have any kind of empathy or decency about you. Sometimes I have to attend parties and it’s horrible. I hate Fashion Week, I’ve had to attend a few times and it’s everything I hate about fashion. I’m glad streetwear is becoming more popular as it gives luxury fashion a kick up the bum!

    • 18th February 2018 / 7:32 pm

      I’m so glad you wrote this comment because it’s actually settling to hear that even working for a luxury brand you feel the same. Oh god I hate parties, I’m literally starting to run out of excuses now to pardon myself from them lol x

  15. Hannah Pickering
    17th February 2018 / 10:46 am

    Emma! Thank you for being so honest, authentic and YOU. This is why I respect you so much as a fashion and lifestyle blogger; it’s like you’re right there in the same room, chatting comfortably. Kudos to you for calling out the BS when it’s there and staying real.

    • 18th February 2018 / 7:34 pm

      Thanks Hannah, glad you enjoyed this post, I do feel like I’m in the same room as you guys, just telling stories and sharing experiences x

  16. Cath
    17th February 2018 / 10:49 am

    What an interesting and honest account! I’m not surprised by your comments. Whilst I love and am slightly addicted to the fashion blogging instagram world, in my opinion, there seems to be a fair amount of weird mutual fake love shared amongst a number of bloggers which can be off putting. Sounds like this is magnified at LFW! Stay cool – Keep away!!

    • 18th February 2018 / 7:36 pm

      Fashion month is where the fakery is born, and oh my yes it’s totally amplified. I love insta too, for all the positive reasons but I think it’s always important to remember the smoke and mirrors x

  17. 17th February 2018 / 10:51 am

    Cracking post Emma. I follow a few bloggers that ‘attend’ Fashion Week and their style goes right out of the window in the quest to get papped. Wacky outfits, totally not season appropriate – it all seems so desperate somehow. As you say, many of them are used to put bums on seats and in the pecking order, they are at the very bottom. Why would you put yourself through that? Donna x

    • 18th February 2018 / 7:39 pm

      Exactly Donna, you hit the nail on the head. I’m blissfully happy living my life in jeans, t-shirts, blazers and oversized jumpers, rather than borrowing a £2k coat which you will get charged for if it comes back damaged…all in the name of a photo in which they’ll probably cut your head off anyway LOL Oh the irony.

  18. Eva-Maria
    17th February 2018 / 10:56 am

    What a lovely read!! I am so happy that there are still people like you out there who realise that bloggers are supposed to create content for their readers, and not to wind up at page 6 of every magazine.
    I recently also listened to a podcast on the topic of bloggers at Fashion Week and it really made me realise that all these “insta-girls” with borrowed outfits in the front rows are nothing to aspire for as they do not dress themselves, they are paid to wear a certain look. I feel like that sort of beats the sense of being a blogger or instagrammer because it all started with people sharing outfits they had put together and geniuenly liked.

    • 18th February 2018 / 7:41 pm

      Essentially just walking billboards, which is fine if that’s your kinda thing. But so not for me, I wear what I like and like what I wear x

  19. 17th February 2018 / 11:03 am

    Thanks for sharing your experience, Emma! I adore your style, but adore your free spirit and honest personality even more 🙂 I felt identified with your street style photographer experience, it kinda happened to me in NYFW but I was actually taking street style photos myself, lol.

    You guys are all invited to check out my blog, I’m actually doing a giveaway with Esqido now (amazing luxury eyelashes) ♥

    Much love!

    • 18th February 2018 / 7:45 pm

      I’ve been there too! I partnered with ASOS in my early days as they loved my photography and I had a pretty decent camera, I approached a blogger (much “bigger” than I was at the time) and kindly asked if I could take her photo (unlike lots of the intrusive street style photographers who just stick a camera in your face) for the ASOS street style page. She looked me up and down, said no and turned her back to me. I stood there with my mouth wide open, in shock at the blunt rudeness and she turned around and waved her hand at me as if to shew me off like a stray cat. The funny thing is she follows me and leaves comments on my pictures now, I often wonder if she remembers that day and if she knows I’m the same girl. My guess is probably not because I was complete irrelevant to her.

      • Alyssa
        20th February 2018 / 1:59 pm

        To your story above: Just holy sh*t…….. Well done on you, for getting out of that world of crap and fakeness.

      • 22nd February 2018 / 9:38 am

        Oh wow! Isn’t that the best revenge? (Not that it’s good or anything ) Well done Emma.

  20. Sonja
    17th February 2018 / 11:03 am

    Great post. Loved reading it.

  21. viewsfrmabove
    17th February 2018 / 11:22 am

    Loved this weeks blog. I had no idea it was so cut throat. Emma just continue doing what you are doing. I used to live to buy the latest magazine to see what’s new in fashion but even the street style models/bloggers are way over styled therefore no where near relatable to us mere mortals. You have found your niche and I was hooked from when I first found you on Instagram. Keep it up, love your style by the way xx

  22. Nia
    17th February 2018 / 11:37 am

    I am SO happy you said this. When I see FW content, 99% of the time I’m thinking ‘Yak….who would wear THAT’ and I KNOW it doesn’t necessarily translate onto the high street, and that just ‘elements’ of the real out-there collections will filter down, but I just don’t find the looks inspiring!

    • 18th February 2018 / 7:48 pm

      I’m with you on that one Nia! x

  23. Lizzie
    17th February 2018 / 11:48 am

    This is a great post. It’s so refreshing to hear someone actually be honest about it and not just go along with the whole idea that fashion week is the ‘central hub of coolness’. I went once and it was the most bizzare experience. I felt like everyone was trying to out do each other. I felt very out of place. Good for you for sticking to what you want to do. It’s all about being authentic, and that is the most stylish thing anyone can wear!

  24. Willow
    17th February 2018 / 11:57 am

    This is brilliant!

    Honest and funny, i love you’re style and love that you don’t feel the need to peacock.

    Fashion week freaks me out tbh – all the fakeness gives me the heebie jeebies haha

    • 18th February 2018 / 7:52 pm

      Thank you Willow, I vow to you guys, thou shalt never peacock haha x

  25. Nicola Birrell
    17th February 2018 / 12:05 pm

    As much as I love fashion, I have never found myself drawn to any of these fashionista types for exactly the reasons you explain.

    However, that’s where I feel you break the mound Emma. You really do comes across as such a warm, caring person who is passionate about sharing your experience & expertise with everyone!

    • 18th February 2018 / 7:54 pm

      Thank you Nicola, I’m in no way Mother Teresa but I do like to think that I’m honest because I know that’s what you guys appreciate the most x

  26. Kath
    17th February 2018 / 12:07 pm

    I’ve just started reading your posts and watching your YouTube videos and what has struck me most is how…normal you are You’re walking your dogs, shopping at asda, eating KFC and you just happen to be looking stylish AF while you do it. Really love all the content you put out so thanks

      • Anon
        21st February 2018 / 2:42 pm

        Reading this post sounds so similar to my own experiences working in television. Annually at a big festival you meet so many people who are scoping each other out, looking at your name badge first to see if you are someone of ‘importance’ talking over your shoulder to see who better is behind you that has the power to elevate their position in the industry. Then the next year you might see someone who has lost their high position, or left it, and suddenly they’re not being cornered by those people who were their best friend the year previous. It’s a really sad state of affairs that people don’t realise that you can be a kind, decent person and be ambitious at the same time.

  27. SOFIA
    17th February 2018 / 12:12 pm

    Emma I loved this post!! Your sincerity makes us feel closer to you, and the truth helps us open our eyes!! ❤️

  28. Ana
    17th February 2018 / 12:18 pm

    Thank you for sharIng this experience! I was hoping to scroll down and see your fashion week outfits, maybe you could do a stories recap or something about it? Just curious!

    • 17th February 2018 / 12:23 pm

      haha so funny you should say that, it’s up on my Instagram Stories now x

  29. 17th February 2018 / 12:21 pm

    LOVE this. I have never aspired to go to a fashion week but I relate to the “blogging world” drama part of it. Thank you for sharing this!

    • 18th February 2018 / 7:56 pm

      Thanks Rebecca, glad you liked it xxx

  30. Randee
    17th February 2018 / 1:06 pm

    I love what you are doing and appreciate the choice you have made. Love to you!

  31. 17th February 2018 / 1:22 pm

    Love this post Emma. So true. Having worked in fashion industry for a few years I’ve seen this ‘hierarchy’ and ‘snobbery’ many of times and is one of the reasons why I’m no longer working in the industry. Sometimes you just need to take time out to figure out what really matters and what’s important in life. Trying to be the ‘it girl’ doesn’t work, I’ve found out being yourself is the best thing you can do. Don’t worry about impressing those ‘elite and so called important’ people at shows and in the crowds at Somerset house, half the time they will be looking to use you to see if they can use you for their own exposure. Keep doing you ❤️

  32. Michelle Deal
    17th February 2018 / 1:25 pm

    A very enjoyable read. I did love reading your experiences and did want to give young Emma a hug and let her know she was appreciated and seen by many of us in what I would call the real world. I have never understood FW as I didn’t see any “fashion” that translated into my everyday life or even my special occasion, however limited, occurrences. Thank you for giving us a glimpse of what I always suspected and I appreciate the real Emma and her relatable styles that are obtainable by us mere mortals.

  33. Divya
    17th February 2018 / 1:37 pm

    So thoughtfully and well written Emma. This is exactly why your audience likes and respects you so much. We are inundated with lazy bloggers who think a boomerang and some badly written sentences under some over stylised and filtered photo is what makes them great. I appreciate the hard work and effort you put into all your content, the fact that you actually reply to messages and are super nice and genuine. X

    • 18th February 2018 / 8:01 pm

      Thank you Divya, that really means a lot to me x

  34. Nellie
    17th February 2018 / 1:42 pm

    I love how real you are Emma. I always enjoy reading your blogs and getting your perspective on things. Please keeping being you because you are fantastic!

    • 18th February 2018 / 8:02 pm

      Thank you so much for reading xxx

  35. Consuelo
    17th February 2018 / 1:50 pm

    Emma I love you…beautiful words… kisses from italy! Consuelo

  36. Shereen
    17th February 2018 / 1:58 pm

    Loved this post.

  37. Gill
    17th February 2018 / 2:09 pm

    Loved reading this Emma & do you know why you Have so many followers/readers because you always keep it real, true, honest funny & you are always stylish & chic with mix of high end & high street, because of you I am know SAVING which isn’t in my remit really for the Loewe puzzle bag it’s all your fault keep up the fab job you are doing X

    • 18th February 2018 / 8:04 pm

      Ahhh that’s so amazing! You won’t be disappointed and that feeling of saving for months to buy something you love is just the best, you’ll really appreciate that purchase xxx

  38. sylwia lalji
    17th February 2018 / 2:11 pm

    I really enjoyed your blog post , it’s first time ever I actually spent my time reading any blogs. I find them so empty. But I found you very real and fresh. Will definitely read more.x

    • 18th February 2018 / 8:05 pm

      Thank you Sylwia. I don’t usually write so in depth for every post but I do occasionally share something a bit more personal about myself or this funny world of the blogosphere x

  39. 17th February 2018 / 2:11 pm

    Thank you so much for sharing this… I’ve not ever attended a fashion week ever, and a part of me always has wanted to, but I’m quite relieved by your post. I no longer feel like I’d want to sway with that crowd in the end. I’m definitely riding your wavelength!

    Ps- I am moving to London this summer and would love to meet up one day for coffee and collaboration opportunities. I’m a photographer and I’m also interested in fashion/lifestyle blogging.

  40. Nsreen Muhammad
    17th February 2018 / 2:13 pm

    Fashion World can be cruel! I feel sorry for people with raw amazing talent but no connections while some who are even less get the spotlight just because they know “people” or related to someone important in the fashion business.
    I like how your post shows the stages of your maturation into the person and the businesswoman that your are now.
    you are a wonderful and a talented person indeed with a great personality and light sense of humor.
    I can honestly say I enjoy your videos and style most.

    • 18th February 2018 / 8:09 pm

      Thank you so much Nsreen. I agree, I don’t have any ‘big’ contacts and no relatives/friends in the industry but that makes me appreciate everything that I work harder so much more x

  41. 17th February 2018 / 2:14 pm

    I love the honesty of this post. Fashion Week always seems like this event that every fashion blogger must attend but it’s so refreshing to see different opionions regarding this.

    Bukola Veronica

    • 18th February 2018 / 8:12 pm

      It feels that way as a blogger, there’s so much pressure to be ‘seen’ at fashion week, but all you end up doing is standing around doing nothing, being judged by those ‘more important’, it’s like you’re only there to act as the shit for the ‘somebody’s’ to step in. Not for me thanks 😉 x

  42. 17th February 2018 / 2:42 pm

    Wow! That’s all the words I have for this post. You are an absolute treasure Emma. So transparent with us your audience and it’s refreshing. I must say whiles reading, I got emotional at some point thinking about how you get treated because of. Why can’t we all win and be seen for who we really are regardless of how many followers

    Keep being yourself and engaging with us your audience. It’s what we want anyway. I used to think so big about fashion week but something just switched these new seasons. I just don’t care anymore even though I’m watching from Instagram. It’s insignificant

    • 18th February 2018 / 8:16 pm

      It’s so insignificant. I don’t want to down play anyone’s achievements, if someone has worked hard to get to where they are, being constantly on the front row at fashion shows, then that’s awesome…so long as they are happy. I often fear most of them aren’t. Some people also just define themselves and others by that little number at the top of their Instagram profile, a number which could quite easily be erased at any time, out of their control. It’s a slippery slope to fall into that way of thinking x

  43. Mimmi
    17th February 2018 / 2:48 pm

    Hi Emma,
    I’ve never commented on your blog before but I just wanted yo say how much I loved and appreciated this post.
    I wish you all the best and I loved your throwback FW-post on Instagram!

  44. Gemma
    17th February 2018 / 2:54 pm

    Gosh I had imagined it was mean girls a plenty at those events. Good for you for turning your back on it. Cut throat business under the guise of creativity – fashion can be a strange medium.

    But, the thing I LOVE about your blog is it’s actually about clothes, decent outfits and accessories that I can try to recreate (kinda as I’m a lot shorter and curvier than you!).

    You have such a unique approach plus you’re very funny and don’t take yourself too seriously. This is your USP.

    Thanks for being so much fun to follow xx

  45. Claire
    17th February 2018 / 2:56 pm

    I never comment on blogs but I had to after reading this. It’s refreshing to hear a real and honest account of fashion week. I’m already bored of seeing various ‘influencers’ swanning around fashion week all over Instagram. Way back in 2000 I was just 21 and had recently graduated from a Fashion degree. I did unpaid work experience at several women’s magazines and eventually ended up working at one of the big title glossy fashion mags as an assistant. I attended various shows and press events and I can relate to what you are saying. Back then the internet was new and blogs hasn’t really taken off (a pre-Instagram world!) But there was the same hierarchy, bitching and fakeness you describe. Before influencers and YouTubers it was fashion editors, fashion assistants and those like me on unpaid long term work experience trying to break into the system and land a job. I enjoyed my experiences of working in London but I glad I changed careers and moved away from it all.

    • 18th February 2018 / 8:21 pm

      I totally agree, “influencers” (god I hate that term) are the new Anna Winters of the world, but not everyone is the same and some knobs give the rest of the online world a bad name with their BS x

  46. Emma
    17th February 2018 / 3:26 pm

    Now THIS is why I adore you!! You (& Simon) seem to be such genuine, happy people having a ball in life which isn’t dependent on anyone else’s validation. I used to live in Paris and took my daughter to Paris fashion week once. We were both so excited to see some of the bloggers I followed and whilst some; for example Chiara Ferragni was absolutely divine and took the time to chat and ask if we wanted a photo together, other bloggers did exactly as you said, look down their nose and ignored us. NOT the yay, look at us girls together trying to make it in the world message I wanted to give my daughter. As you say, not all fashion week attendees are a*^eholes but unfortunately a lot of the (whom I can only assume are insecure) ones; most definitely are! Great post as always! xx

    • 18th February 2018 / 8:24 pm

      I love that Chiara did that, she was the first blogger that I started following because we both started blogs within the same year and my god what she has done for herself is bloody incredible, she’s in a league of her own. And although she is under contract to attend certain events etc you never see her doing the whole ‘blogger crowd’ thing and I respect her for keeping herself to herself with her boyfriend and her bump, living the life she’s built for herself. Now that is a role model, not the types you described in the latter part of your comment…the knobs haha xxx

  47. 17th February 2018 / 3:39 pm

    Hi Emma,
    I totally agree with you and appreciate your candidness and honestly.

    The biggest thing that nearly put me off starting a blog was the idea of feeling I would have to attend any blogging type events, supposedly prestigious, or not. Seeing how successful you are, keeping yourself to yourself, gave me the push to give it a go.

    Seems to me that attending FW & blogging events draws people into comparing themselves to others and very often they walk away feeling very inadequate, down, insecure and confused. Yet ideally, these events could be a great uplifting opportunity to connect and create.

    ps: You, Simon and the pups make a great team!

    • 18th February 2018 / 8:30 pm

      It’s very much a double edged sword. I have to be honest, in the early days I do this it’s important to attend events, or at least it was when I started, but that was a long time ago. Because as you say, you need to build relationships with people and brands. But on the flip side of that, if you’ve got good style, if you’re honest and let you’re personality shine through, that can take you a long way. My first few years of blogging were tough, although the industry hadn’t really formed into what it is now, but the moment I stopped attending events and stopped being that stereotype of what people deem a ‘blogger’ to be, I started to grow a proper little business for myself without losing my integrity x

  48. Stacie Bartow
    17th February 2018 / 3:51 pm

    This has to my absolute favorite blog post ever of yours! I follow very few bloggers and you-tubers because of the pretentious entitlement and self-important vibes they give off. I’m so glad you’re not one of those! You’re awesome!!

  49. Katleen
    17th February 2018 / 4:36 pm

    I am not a blogger – in fact yours is the only one I read. This is exactly why: you are genuine and know how to describe certain situations in an entertaining and interesting way. Just keep doing what you do – you are great (even without Fashion Week! What about that!?)! With love from Belgium X

  50. Zoë Perry
    17th February 2018 / 5:12 pm

    Love this! Great post & so honest. This is why you have the following you do because you are not like all the other boring bloggers! X

  51. Darya (belsnerd)
    17th February 2018 / 5:18 pm

    Emma, I loved this post. I am not a blogger but could relate to everything you have said as people do indeed have a tendency to become stuck up and develop an attitude when they feel important.
    I also love that you are doing your own thing and the reason why you are my absolute favourite YouTuber/blogger is because you are so real and create unique content rather than being like everyone else.
    You and Simon are truly amazing

  52. 17th February 2018 / 5:39 pm

    Love how refershingly open you are!
    It’s inspirational how you’ve carved your own path in the fashion world just being talented at what you do! Thanks for sharing

  53. 17th February 2018 / 5:44 pm

    This year is the first year when I just can’t be arsed with FW. I never really gained much from it other than “oh look at me I’m at Fashion Week” which totally drains my bank balance and nerves. Great post Emma! Hugs xx

    • 18th February 2018 / 8:34 pm

      haha so true, what were we ever thinking? x

  54. Christie Kramer
    17th February 2018 / 5:57 pm


    You make the expression “be your authentic self” resonate. Your genuine, sassy soul is what separates you from the pack. No one else has your wit, your kind open spirit and your direct, honest approach.

    You will always know that your success is truly yours.

    Keep doing what you do!

  55. 17th February 2018 / 6:00 pm

    Best post ever!!
    I know the feeling from just normal blogger events. Where I stand like an idiot with no friends and zip Champagne … and then some champagne. And Im from Denmark we have less idiots here ( because of the population ofcpurse 🙂 ) so I feel your pain.

    • 18th February 2018 / 8:35 pm

      Hey Marianne, Ive been there, you are not alone. All I can say is, if it doesn’t make you happy, don’t go, it’s honestly not worth it x

  56. Danish Pastry
    17th February 2018 / 6:16 pm

    You write “I understand the premise of this post has been quite negative”, I don’t see this post as negative at all. Quite the reverse, finding out that something specific changes how you are, and deciding to put a stop to it, is not only extremely positive, but also pretty brave as you’re going against what the fashion community expects of you!

    • 18th February 2018 / 8:36 pm

      Thank you! I’ve probably rubbed a few people up the wrong way in writing this but these people aren’t my friends so what the hell haha 😉 x

  57. Carol O'Brien
    17th February 2018 / 6:34 pm

    You’re successful, funny/hilarious & have a highly successful blog & vlog that you’ve worked so hard to achieve! I loved reading the fact you don’t feel the need to chase the fashion week hype & are doing it your way! I love fashion but hate all the elitist rubbish that goes with it! A truly refreshing read that as always made me laugh along the way! X

    • 18th February 2018 / 8:37 pm

      Thank you so much Carol xxx

  58. 17th February 2018 / 6:50 pm

    Love your stories.
    As a fashion lover, I’ve lived in New York for a few years and never been anywhere near FW.
    I think any “normal person” would find attending FW intimidating and unnecessary.
    But on the other hand, I love looking at photos of fashion week because some people did look out of this world amazing.
    I really appreciate their creativity and passion but I know I won’t dress like that.
    I think fashion week is more like a unique sport, great to watch but not everyone can play.

    • 18th February 2018 / 8:41 pm

      haha it is indeed, it’s like watching beautiful wild animals do their mating dance, showing off all their plumage attract all the attention of others…but then they turn on each other and the battle for power commences. It’s something David Attenborough should narrate haha x

  59. Paperstone
    17th February 2018 / 7:26 pm

    Thank you so much for the insightful sharing. I always wonder what does one have to do to gain access to the FW shows and also how does a startup blogger afford to wear all those big names to attract streetstyle photographers. I followed many bloggers because I admire their beautiful style when it comes down to reality, the pages that I go on for daily inspirations are bloggers like you who styles high street brands and make it look so effortlessly chic and more importantly, sending message like wanting to look fashionable doesn’t always mean splurging lots of money. I greatly adore your style and more than ever, your honesty and openness about things like This. Or a pre loved Chanel bag. Big love to you Emma, please continue to inspire xx

    • 18th February 2018 / 8:44 pm

      Thank you so much. I completely agree, it’s not about how much it costs, it’s how you wear it. More often than not these fancy clothes are borrowed, they are samples on loan from brands, or these girls come from very wealthy backgrounds where they are already dripping in Chanel before they even start a blog. It’s not real life, or at least not real life for the majority of us, and that’s fine, they have a niche…other wealthy people haha x

  60. Margarita
    17th February 2018 / 7:29 pm

    ❤️❤️❤️ you are awesome, Emma. And one can really tell that you stay true to yourself ❤️❤️❤️

  61. Kesinekaur_mua
    17th February 2018 / 7:47 pm

    That’s how you feel and there’s nothing wrong with that. Your doing an awesome job and not going so keep shining x

  62. Lindsey parker
    17th February 2018 / 8:05 pm

    This is exactly why you are popular you just keep it real and not like the stuck up their arse type people, which is kind of what i assume some of fashion is all about, I base this statement on the devil wears Prada and didn’t she Anne do well out of it ❤️❤️❤️

    • 18th February 2018 / 8:45 pm

      Yes to this Lindsey on so many levels! xxx

  63. Fabulousinheels
    17th February 2018 / 8:44 pm

    Thanks for sharing your story, and not forgetting to be your authentic self, the fashion world needs more of this, with ❤️ – Fabulousinheels

  64. carmen
    17th February 2018 / 8:47 pm

    Respect for you to speak about your excperience on FW. When i read it it feels like life is. This happens everywhere not only there (never been to a FW) on all work related floors is an hierarchy and that’s just sad who tread people like we are nothing it says more about them. So here’s to you for staying true to yourself♥♥ and well life and everthing els is an learning proces (nomather how young or old we are) cheers to us for keeping it real and trying the do what we love

    • 18th February 2018 / 8:47 pm

      Exactly Carmen, this kind of behaviour applies to everyone through all different experiences in life; school, work and even within families and friendships. But like you say, you have to experience these things to learn from them x

  65. Alice
    17th February 2018 / 8:48 pm

    I appreciate the honesty in this post. It was a pleasure to read… and there’s something quite cool about the fact you do your own thing. I’m new to your blog/YouTube channel and love your content. Thanks!

    • 18th February 2018 / 8:49 pm

      Thank you Alice, and welcome to my little world x

  66. Karina Jimenez
    17th February 2018 / 9:20 pm

    Hi Emma! What a thought provoking post! You are so fresh and honest! I came across your channel some months ago and I have been following your videos and blog since then. I have to admit that I started watching your videos to improve my English ( I am writing from Spain) but afterwards, as I am keen on fashion and dogs, I got hooked on your content. Love your style, personality and your cute doggies. Looking forward to your next video.

    • 18th February 2018 / 8:49 pm

      Thank you so much Karina, from me, Simon and my furry crew xxx

  67. 18th February 2018 / 12:19 am

    Hi Emma !
    First of all, i love this outfit, i just love your style in general, because it’s real, there are pieces i can afford, plus you’re super fun and genuine 🙂
    I also loved this article, i don’t know the Fashion Week world, because my blog is just a hobby, i’m just a little blogger but hey, i love it ! Ok i’d like to attempt Fashion Week just once to see the atmosphere and all but i would go with my own clothes which are very “boring” for FW but at least i’d be myself and not disguise.
    Stay true to yourself, you’re one the rarest blogger who’s honest and fun ^^

    • 18th February 2018 / 8:52 pm

      Thank you, I only ever want to share what I actually wear on a daily basis with you guys, it’s the only way I can be honest about what I’m talking about. It’s not about how big you are as a blogger, if you enjoy it that’s all that matters. There are some huge bloggers out there that I know are deeply unhappy for one reason or another, money (and high numbers) don’t buy happiness x

  68. J
    18th February 2018 / 5:03 am

    I like you before but I like you a lot more now. ❤️

  69. jb
    18th February 2018 / 6:19 am

    Hi Emma, A journalist for 27 or so years, I have had my fair share of invitations to international and local events over the years. The worst experiences have been recent ones. I have been seated next to up and coming bloggers, who after snapping themselves, the flower arrangements + place card, posting with a few catchy hashtags, then taking umpteen pics of each course, FINALLY reveal they have 10, 20, 50 thousand followers – don’t you know? No conversation, no real interest in the people around them. Ironically, the worst have been the SOCIAL MEDIA experts for the brands/businesses hosting the events. Tweeting and gushing about the event, while ignoring the people they invited. It’s all bewildering. I would prefer a good stoush or snitty comment (like the good old days) to a bunch of anti-social social media stars.
    So, I too will swear off fashion events and enjoy the real humans in my life – neighbours, actual friends and family.

    • 18th February 2018 / 8:57 pm

      That is so incredibly disappointing to hear and yet so not surprising. Social media is such a wonderful thing, I’ve built a business around it and I get to connect with so many of you guys, all around the world thanks to it. But on the flip side, it has had a negative impact on peoples ‘people skills’ and all they seem to care about is that little number at the top of their insta profile, like that is what defines them…it’s not. We are all equal and I think there can be a balance of both; taking unlimited snaps of food and flowers (if that’s what makes you happy) and actual human conversation…or maybe that’s just me xxx

  70. Cara
    18th February 2018 / 7:34 am

    Wow so refreshing to read this Emma, loved the insight and have serious respect for your choice to distance yourself from it all. Love your content ❤️

  71. 18th February 2018 / 7:51 am

    Hi Emma,

    First of all I think you are brilliant and clearly so do many others as it took me about 2o minutes to scroll past all the comments so I could leave this one! Not only are you an absolute fashionista, you are also normal (that’s a compliment btw) which is extremely rare and no doubt part of your success. I didn’t think your words were negative they were honest and seem to come from the heart. It inspired me. Also, high five to Simon for the photography, its killer!

    See ya,

    • 18th February 2018 / 8:58 pm

      Thank you James! And I can hear Simon’s head getting bigger from here haha 😉 x

  72. Charlie
    18th February 2018 / 8:45 am

    I guess I’m what you’d call a new follower. A lot of online people were making comments about the quality and integrity of your posts and I was intrigued.
    I do like your style and we make a lot of similar fashion choices. But what I like the most is how genuine you come across. I find the behind-the-scenes approach way more interesting and real than somebody just trying to sell me a thing or two.
    Great job, keep doing what makes you happy and good luck!

    • 18th February 2018 / 9:00 pm

      Thank you Charlie, I’m so glad you found your way here and you like what you see. Thank you for reading xxx

  73. 18th February 2018 / 10:16 am

    This was soooo interesting to read Emma – I totally get why you wrote this post and actually I don’t think it’s negative; just matter of fact and true to you.

    Also I keep seeing you in this And Other Stories jumper and each time my spending defence gets a little, liiiiittle bit weaker!

    Elisha-Mae |

    • 18th February 2018 / 9:02 pm

      Thank you Elisha-Mae 🙂 Oh noooo, haha it is a very fine looking jumper. Maybe just think; it will be Spring soon, so do you really need a jumper 😉 x

  74. 18th February 2018 / 11:56 am

    So much honesty in this post, I absolutely love it.

  75. 18th February 2018 / 12:11 pm

    As someone who has never attended big fashion weeks and whose blog/social media following is far from the numbers fashion week would even look at, I have to say this post solidified my thoughts on it. The same thing happens when I go to local fashion weeks. Everyone is within a clique and they look at you over their shoulder as if you are someone less important. I never felt less important than anyone but I’ve also never treated anyone with less than genuine kindness, regardless of who they were. And as a designer, it irritates me that almost no one cares about the clothes. No one cares about the thought, the work, the creativity that went into them. They just all snap selfies or parade to be caught by street style photographers. Why not communicate? Why not connect?
    I always ask myself those questions. Sure, attending big fashion weeks is a dream of mine, but if I ever get a chance to go, I would really try hard to ignore all of that. I’m already familiar with the awkward feeling you mentioned of standing alone, so what can be worse, haha. And thank you. Thank you for being genuine. Thank you for being honest. It really made my day.

    • 18th February 2018 / 9:07 pm

      Thank you so much for reading and sharing your thoughts Dilek. I think I already spoke to you on Twitter and Insta DM today, but it does really mean a lot to me that so many of you have identified with this post. The truth is actual communication is being wiped out by the digital era, and people now define themselves by that little number at the top of their Instagram profile. I wonder if the creators of Instagram ever saw this coming, they’re created an entire generation of monsters haha x

      • 20th February 2018 / 9:14 pm

        Yeah, we spoke on Twitter and Instagram. <3 And I don't really think they thought of the side effects because they were busy monetizing it. I personally think that if they had at least kept the reverse chronological order, we all would have been happier. But business is not about happiness. Is about money. People are losing themselves in this numbers game, and they attach value to other people based on that little number as you said. The funny thing is if Instagram disappears tomorrow, I wonder what most of those people who act that way will do?

  76. Sarah
    18th February 2018 / 2:43 pm

    This was such a fun post. I just KNOW I too would have been like the Young Emma. Excited, working hard to get in, becoming a little crazed maybe, and then the crash of disallusionment when you realize how ridiculous everything is. It always feels good to find what works for you AND be successful and free of embarrassment of how you got there. Such candid insight from a strong woman who realizes you can say “screw it”, find your own way, and laugh at yourself in retrospect. Very very cool, Emma!

    • 18th February 2018 / 9:08 pm

      Thank you Sarah, I’m glad I experienced it all, otherwise I wouldn’t have reached this point x

  77. 18th February 2018 / 6:09 pm

    This is one of the best blog posts I have ever read, not just because I genuinely love you but because this is so real, I love how honest you are. I love your passion for your content and it shows in every post and in every video. Major love for you Emma.

    • 18th February 2018 / 9:09 pm

      Major love right back at ya Yogita, thank you so much for reading and for the ongoing support x

  78. Funmi
    18th February 2018 / 7:02 pm

    I once dropped a comment on YouTube saying I don’t know why I like you the way that I did, I think I know now. Thank you for the insight into the messy fashion week.

  79. Athina Siamidou
    18th February 2018 / 11:03 pm

    Loving the honesty! Gives you a different perspective on Fashion Week in general. Looking at these big events from the outside, through IG, fashion magazines, everything always looks so perfect. But the fashion world can be really cruel sometimes. Clackers gonna clack! I’m so glad you are not one of them! Stay true to yourself, always! I really enjoy your work! x

  80. Dani
    18th February 2018 / 11:13 pm

    Really love this Emma. This is exactly how I felt as a young 20’s blogger, it’s crazy to see how much it’s all changed! X

  81. 19th February 2018 / 10:45 am

    I think the excitement for Fashion Week has dulled over the last year or two, when I first seeing bloggers going to shows I found it so exciting, now I often don’t even click on the posts. It’s still amazing that bloggers get invited to these shows but I’m just not interested in seeing designer catwalks and people bragging about which row they got on… I’d much prefer to see every day outfits like this then an outfit bought solely for fashion week!
    Anyway, great post and love that colour of jumper on you!

    Laura |

  82. LH
    19th February 2018 / 10:55 am

    No matter what group / organization you’re dealing with- the ego abounds ! The equestrian world has reduced me to have my two older retired horses here at our farm to finished out all of our days in quietude ! My husband, like your Simon often wondered how long it would take me to see through the facades. Not long. Our social circle has become more select, not in terms of status, but rather in terms of an individual’s soulfulness . I have only recently been watching/ reading fashion vlogs and blogs since retirement has afforded me the time and what I have found is just as you have discribed= selfcenteredness abounding!. And, and, this from just through watching a video! I find myself mocking and making faces at them on my tablet screen— they’re so full of themselves that they make me laugh! But truly it is not funny….it is very sad. Most certainly I would loathe meeting them out in the fashion world., and so, I understand your reluctance in attending fashion weeks. (Never say never, but I will never participate in the horse show world again.) We all need to come to our own conclusions in life. I thoroughly enjoy your videos and blog. Your darling Chihuahuas are favorites, as is Simon, and especially your mother! Keep doing what you are doing ….you have a honest, real sensibility on fashion, and it appears- on life.

    Thank you Emma, for having this mindfullness.

  83. Beth
    19th February 2018 / 2:46 pm

    Hi Emma,
    I really love this post, to someone slowly opening a fashion accessory business, this has cemented my thoughts on not wanting to buy into that world. Making people feel good, and good about themselves is my main goal.
    In another note, and apologies if someone else has already asked, do the Dune boots have a concealed platform? I’m hoping yes, it just might make them easier to wear for me ☺️

  84. 19th February 2018 / 3:01 pm

    Couldnt agree more! I feel like there is so much pressure in the blogging world to show interest or attend fashion week but sometimes you just want to put your middle finger up to it!

    Ellie xx

  85. 20th February 2018 / 12:40 am

    This is absolutely eye-opening! Thanks for sharing Emma!!!

  86. 20th February 2018 / 5:07 am

    Such an honest post about LFW and I have to say that I avoid it too! I hated the standing around in the freezing cold and the way that the organizers would be disdainful towards anyone not dressed in black. My style is more explosion in a paint factory so it really wasn’t for me! I also heard one telling a colleague to allocate a back rather than front seat to someone who was overweight. Like you, I’d rather spend time creating content and avoid the whole circus 😉

  87. 20th February 2018 / 7:05 am

    Awesome post Emma, i identify with a lot you shared.

  88. 20th February 2018 / 8:04 am

    Love how honest you are in this post! I love how you show that you don’t need to be involved in all of the drama and to just focus on what you want to do. That’s my goal with my blog and I hope I stick to it. xx

  89. 20th February 2018 / 8:46 am

    Love your style, post. But your genuine personality is reason why I follow you 🙂 You are inspiration. Keep going with real stuff.

  90. 20th February 2018 / 1:37 pm

    Love this! You and everything you write is so so true. I also recognize this from my country (Holland). I can’t explain how I loved it when I was reading your blog!
    Love from Holland
    xxx Chris

  91. Emma Brown
    20th February 2018 / 7:47 pm

    Such a fantastic insightful post Emma. Thank you so much for being so honest. All I see of fashion weeks is all the glitz and glamour on tv and magazines! I’ve only recently come across you through Instagram and started reading your blog. I love all your posts so far and this one really has made me love your work even more.

    Thank you Emma xx

  92. 21st February 2018 / 12:12 am

    Such a nice post. You are kind and decent, and those values are not always a priority in the fashion industry. Lovely outfit as well.

  93. Mipaula
    21st February 2018 / 8:41 am

    I love the last picture. You smiling on that final picture looks like you’re happy with yourself and are looking back with fond memories because your experiences made you who you are now

  94. 21st February 2018 / 9:29 am

    Brilliant Emma! This is why I love bloggers, not because they’ve provided evidence of being invited to LFW, but because you’ve given us a funny, honest insight into how it works. I love how (some) blogging is changing the face of fashion, busting through the smoke & mirrors and giving a completely different access point to fashion X

  95. Kate aka shopaholicsbestfriend
    21st February 2018 / 1:19 pm

    You don’t need fashion week anyway! You are a success in your own right and I would hate to be around that bitchy atmosphere. No one needs that negativity xx

  96. Yuyan
    21st February 2018 / 2:50 pm

    it’s such an honest post. I read this and think, that’s exactly why I like Emma.

  97. 21st February 2018 / 3:01 pm

    Brava!! I’ve read all the comments too and totally agree. Even outside of FW, on the rare occasion I might comment on a vid or insta story I feel judged through the silence! I’m a musician, former professor, focused on jewelry and gemstones, well past my 40s, and in no need of a pass to the temporary and fleeting insiders club. Thank you for your candor and courage. At the root of the word courage is the latin word for heart. Having heart means treating people with kindness and respect whether you’re a follower or a blogger. It is our hearts that create our individual beauty, our lasting beauty– clothes merely embellish. Lest we not forget, as life has a way of delivering poignant reminders. Thank you again, a delightful read completely lacking in bitterness.

  98. Heather
    21st February 2018 / 3:17 pm

    I really loved this blog post, Emma. I was curious why you didn’t attend Fashion Week but I completely agree with you and understand where you’re coming from. I’m only 25, however, I worked in PR for quite awhile in New York and LA, and felt the same way to the point that I’ve transitioned into doing more work in another side of fashion and no longer work in PR. Just because it’s Fashion Week gives no one an excuse for their pettiness of attitudes and actions of entitlement. I’m glad there is someone, like you, who understands as well! xx

  99. 21st February 2018 / 3:22 pm

    Hi Emma

    I can completely relate to this!! My experience has been pretty much identical to yours and, on the whole, not pleasant. Who needs all that BS! The blanking from people you supposedly know or those whose egos are so self-inflated that if they do actually acknowledge you they ‘have to run’ before you can exchange even a ‘how are you?’.

    Thanks for sharing your experience and letting me know it’s not just me.

    Vikki xx

  100. 21st February 2018 / 9:58 pm

    It was such a breath of fresh air to read your post because I’ve been there. After graduating from Parsons and being a fashion designer in NYC for over ten years, I still loved the whole creative process, but I had to leave the fashion industry for the same reasons you’re talking about. Your post really resonated with me. For that reason, I missed the creative energy and that’s what led me to create my own jewelry line. Please continue to be you and I just wanted to thank you for giving voice to what’s not acknowledged, but there.

  101. Danielle Goodall
    21st February 2018 / 10:12 pm

    Oh Emma. I’ve been following you now for nearly a year now and have found you and Simon so genuine and down to earth. Some days I think it’s too good to be true and think there’s going to be something coming up that will disappoint me,but there has been nothing at all. And this article about fashion week has confirmed my first thoughts about you. I’m a very good judge of character obviously. I’ve followed some (well known) bloggers when they are on the up but when they’ve made it they have become different people (arshholes you may call them) and I really find them boring now. I bet the bloggers I’m thinking about you will agree with me!! if I named them.
    I’m a 38 mother of two and have always loved fashion and style, but recently had my second baby and struggled with post natal depression and lost my style mojo. You have helped me find who I was before (Albeit a size 16, 5ft 2inch 38 year old version of what you wear )
    The last people I wanted to follow was the mummy bloggers too
    Keep up the extremely good work. Love to Simon who is very cute!! xx

  102. Zain
    22nd February 2018 / 12:21 am

    Brilliant post! You truly are in inspiration in the way you have stayed so grounded, humble and true to yourself in the blogging world. You’re truly something special and unlike the bloggers out there who all seem to be different versions of the same thing. I love your honesty ,integrity and of course your impeccable sense of style. Keep up the good work

  103. 22nd February 2018 / 1:12 am

    I recently found your blog and YouTube channel and I have to say– I LOVE how real you are!

    Thank you for sharing this– I think it is an important reminder to young bloggers (like myself) that you should do things that make you happy, and not worry so much about if someone else thinks you’re “worth” the photo.

  104. Rochelle
    22nd February 2018 / 4:22 am

    I absolutely LOVED this blog post. Thankyou for your honesty. I started following you one day after I somehow stumbled across one of your photos on instagram that I loved. I commented on the photo simply asking where your cardigan was from & you replied instantly. I remember thinking wow, I cant believe she has replied. I clicked ‘follow’ straight away. I then saw you mention you had a youtube channel, & being a huge youtube viewer, I subscribed.
    I think you had no more than 2000 subscribers at that stage. Your now 115,000 followers is beyond deserved. congratulations.
    Your vlogs bring me so much joy & laughter. you & simon are hilarious, I just cant. oh & your mum cracks me up. seeing her running around the car park for a receipt actually made me cry with laughter. keep up the incredible content. have an incredibly time on your Disney cruise.

  105. Lucy
    22nd February 2018 / 8:55 am

    What an interesting read Emma, thank you. I love your content and the ‘outfit inspo’ album on my phone has more photos of you than is probably normal (not a stalker ) Thank you for just being you and doing your thing but letting us in on the action too.
    The whole fashion week circus sounds pretty horrible and it makes me so sad that women can’t just be nice to each other. Keep up the good work xx

  106. Mei
    22nd February 2018 / 3:07 pm

    Very sincere and honest as always. I’ve following you for almost a year now and I can say that it is for posts like this and your natural way to write (and speak on your youtube channel) that you’ve become my favorite fashion blogger (of course, your style as well!) 😀 Very nice post and photos!

  107. Cam
    22nd February 2018 / 7:35 pm

    Great blog! Way to be strong, be a better person and take the high road! It’s good that you let the rest of us know what it’s really like. And your amazing AND worth taking a picture of! I love your outfits and I’m inspired by you!!

  108. 23rd February 2018 / 8:45 am

    An honest and real post, something which I believe takes much courage to write and share with the online world…
    It’s refreshing to see such a famous blogger like yourself stepping away from the seemingly crazy Fashion Week scene…

    Keep doing you… Your authentic voice, inspiring style & entertaining YouTube make you you and that’s why you’re one of my favourite influencers! 🙂

    Daisy xxx

  109. 23rd February 2018 / 10:42 am

    I loved this post not just because of the way you wrote it but also because it gives quite an idea of how things work. In the past, I’ve attended some shows at Berlin Fashion week and many events due to my internships at fashion magazines. Normally, I’d only be talking to the PR girls and I always felt super uncomfortable, because people used to stay in smaller groups (I used to go on my own) – even most of the people I knew from Instagram (I also write a blog) acted weird. When a blogger (who I love) came up to me to say hi and even talked to me for some time, I was SO happy for the rest of the day, because I didn’t feel like a weirdo anymore – which, if you think about it, is so stupid, because being nice should be normal. Anyways, the blogging and fashion world is strange and I know for sure that going to events is not my favorite thing. I’d love to see more fashion shows though but only for the fashion not for everything else that comes with it – and of course only the ones who I actually think are interesting not just because I got an invitation.

  110. Nicki
    25th February 2018 / 12:47 am

    I loved this I am not a blogger but found it very interesting I wish all the followers of the fashion bloggers who attend were aware of the truth. They don’t say about borrowed outfits etc they just make it seem like it all falls into their laps it does not portray a realistic picture at all. You are the only blogger I trust you do Zara hauls most don’t they can’t get commission I gather, also I am now more aware of the money they make on reward style that is more from certain brands so am always unsure if their opinions are genuine. I wondered why your vlogs never showed you at events I get why now. I completely 100% trust everything you say and recommend it’s funny though because I’m pretty sure the big guys take inspiration from you love your vids and insta stories so relatable my favourite fashion person to follow and watch by a mile. Hope 2018 brings you much success you deserve it.

  111. 25th February 2018 / 9:40 am

    Great post Emma!
    Totally understand you.

  112. 28th February 2018 / 2:10 pm

    Well written, honest and informative!
    I think you broke it down well.
    FW is not meant for everyone…and it’s o.k.
    If you ever feel like giving it another shot, that’s o.k as well.
    I’ve never tried to get into a FW of any kind, probably never will.

  113. Lizbeth
    1st March 2018 / 2:54 am

    love how honest you are in this post thanks for sharing Emma and keep doing what you love and what makes you happy

  114. Shirl
    3rd March 2018 / 11:43 pm

    To thine own self be true –

    The circus of fashion week is all illusion

    Fun for 5 minutes – yes.

    Pathetic – absolutely.

    I can guarantee that the people that were rude to you, refused you a ticket, ignored you as a FAUX friend, will be filed in the ‘where are they now file’ eventually.

    Seen it SO many times!

    Trending is transient, style is timeless.

    The real deal will always take pole position over fake.

    Go forth and prosper!

  115. Luna
    7th March 2018 / 12:18 am

    I love this article, i didn’t know that there was that kind of things in Fashion Week Period, it’s very interesting! I really like to read it! The picture are so good and i love your look, so fresh!

  116. 11th March 2018 / 7:58 pm

    Did not know there was a ugly side to fashion week. I love the casual look with the dressy boots. ❤️

  117. 12th March 2018 / 2:51 am

    Really enjoyed this post. I can’t believe someone wound snub you, you seem so lovely. Longtime follower here, never comment, just wanted to give this post some love for us outsiders! Really enjoy your content and looks and have bought many gifts (for myself and my sister) based on your inspo!

  118. ANNA
    15th March 2018 / 1:34 pm

    This is such a great post! I love your honesty. I went to a show once w/ my husband (well my boyfriend back then) about 8 yrs ago at NYFW when it was still at Bryant Park. We got invited cause my husband designed a website for a company and gave us seat tickets to a show. I had just moved to Manhattan and it was like a dream, the whole park was covered w/ tents and lights. We enjoyed the show but it was somehow very uncomfortable for me. I just didnt feel like myself around all the people. You feel like you need to transform yourself to something else to “fit in”. Well, halfway through the show I just wanted to leave and we ended up just going to a nice restaurant for food and drinks : ) I also used to blog around that time (2009ish, before the social media craze) and I quit after that. But I love your blog so much that I ‘m thinking of getting back at it. Its great to read a blog who has no fear of being themselves and succeeding in doing what they love!

  119. 16th March 2018 / 1:02 pm

    Great post!! ANd so well written. I could really feel what you felt while reading it. I always believe going to a Fashion week would be a dream come true. But I think about how lonely and disappointing it would be being there on my own, being ‘nobody’. ANyway, this is something I wish I could experience, and laugh about hahaha. Have a nice day!

  120. 30th March 2018 / 1:05 pm

    Loved the depth of details from your point of view,
    keep up the great work!!!

  121. 6th April 2018 / 6:06 am

    Thank you for sharing so genuinely. Your thoughts and feelings are well articulated, it’s no wonder that you continue to draw in new readership, viewership, and followers. Your content and personality are both so refreshing, it’s addicting to read through your posts and watch your videos! Wishing you all of the best in your life and your career. Can’t wait to see what you’ll continue to share with the world next 🙂

  122. 13th April 2018 / 12:24 am

    This was such an interesting read and holy moly, I didn’t realise you’ve had your blog for this long! Personally I’m still in the blogger faze where I’m invited to unknown designers’ shows and like you said, it’s just not worth the time. I would love to attend the top designers’ shows one day but they are not a priority. And I completely agree with you – I never thought that the blogger community was catty, but for some reason fashion folk tend to be that way…

  123. Shannen
    22nd April 2018 / 5:18 pm

    I’m so thankful to have read this! I appreciate the honesty in the fact that fashion week is not all glitz and glamour. We don’t need to go to fashion week to be stylish and fashionable. It’s refreshing to have a blogger who feels this way so thank you for sharing.

  124. 22nd April 2018 / 6:30 pm

    Thank you for this post. Your blog is a breath of fresh air – honest, down to earth, human! and still ethereally stylish. xx

  125. 16th June 2018 / 7:00 pm

    So refreshing to read an honest account of this experience. Thank you.

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