My Style Rules

Photography by Simon Creasey

I often get asked to do various different interviews, whether it be for another blog, a website, a brand feature or a magazine and I always get asked what my style secret is.  Truthfully, I don't have one.  I know that's not at all thrilling to hear but if you want my style manta and the guidelines I live by, keep reading...

  1. Comfort.  I have made many uncomfortable mistakes over the years from very bad footwear choices to really cheap fabrics and ill fitting jeans.  Now I dress for comfort and when even when I'm out shopping I make sure I shop by this rule too.  If it's uncomfortable, put it back and walk away.  I've spent and lost far too much money on uncomfortable clothes and shoes just because they were 'in'. No more.
  2. Simplicity.  Some may interpret this as 'boring' but for me simplicity is key in putting together my outfits.  I'm a relatively lazy person by nature, and even more so when it comes to getting dressed.  I like to throw on an outfit in a morning, run my fingers through my hair, spend no more than 5 minutes doing my make-up and then get out the door.  If an outfit needs more than 4 separate items of clothing (not counting thermals for Winter) then for me it's too much faff.
  3. Jewellery.  As you saw in Monday's post I'm a huge jewellery fan and I believe that the transformation of an outfit is down to jewellery.  I love layering smaller pieces together and every day I switch it up by pairing different necklaces, earrings and bracelets. I stick to gold because I know that works for me and it's just, well...what I like.
  4. Quality over quantity.  This does not rule out the high street.  There are some items which over the last couple of years I've invested in and of course you all know that I do love my designer shoes and bags. BUT.  The high street is more than capable of producing quality clothing, you just have to spend a little longer finding it.  I read the labels and look to see what garments are made from, 100% polyester is something which I just have to walk away from.  It won't wash well, it won't do the environment any favours (Yes, I know I'm not an angel on that front but baby steps) and it will not be comfortable (refer to #1).  High Street brands like H&M, Zara, Mango, & Other Stories, Topshop, M&S are all capable of producing incredible clothing and using fabrics like wool, silk, and cotton and it might mean that you pay a few quid more but in some cases a 100% cotton t-shirt will only cost a fiver more than a viscose t-shirt, and I can tell you which one will last a heck of a lot longer.  A few years ago my wardrobe was about 5 times the size it is now, door hinges strained trying to keep it all in.  But as I became clearer on what exactly my personal style was I realised I didn't need all this 'stuff'.  I began clearing out all the unnecessary Primark purchases, because y'know that shirt was £6 (it still has the label on) and I might have worn it to blah blah blah, but never did.  I wrote a list of what items I wanted to invest in, ie. a leather jacket, black blazer, winter coat, jeans, ankle boots etc and as and when I could afford these things I would 'upgrade' them.  Again, don't be thinking this means you have to spend a fortune on these things, just shop a little wiser.

And there you have it guys, my style rules xxx

Outfit Details

Blazer - Mango (wearing size M)

T-Shirt - Topshop

Jeans - Levis

Bag - Vintage Chanel

Top Necklace - Cinco

Bottom Necklace - Cinco

Watch - Larsson & Jennings

Sunglasses - Ray Ban

Belt - ASOS

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  1. Gemma
    24th January 2018 / 7:57 am

    Love this Emma! Ahhh I’ve trashed my feet over the years in pretty shoes that I can’t walk in – comfort makes such a difference to my quality of life! That’s why I love the sneaker diaries – style, comfort and speed (as I’m usually running around with the kids all day) x

    • 24th January 2018 / 3:40 pm

      I hear ya Gemma! I’ve done the same thing and even when it comes to heels, comfortable ones do exist so hopefully I saved my feet in time before I did any real damage x

  2. Hues of White
    24th January 2018 / 8:56 am

    Thankyou for sharing Emma! Your hair looks amazing like this! Beautiful styling and tips as always.

    Santina |

  3. Dorine
    24th January 2018 / 9:19 am

    Gosh yes, the money spent on uncomfortable pieces, been there, done that! Also one major error I seem to keep making is: buying the wrong colour of a particular piece I’m after because it’s cheaper (on sale) than the basic classic colour. This is why I’ve accumulated a dark blue, a khaki green, a chocolate brown and a creamy yellow biker jacket (the Balenciaga motorcycle jacket, aaagghh!) that I never ever wear instead of a black one that I wanted in the first place.. major facepalm!!! But, I must say that I’m doing much better ever since I’ve been following you so hurrah ! X

    • 24th January 2018 / 3:42 pm

      Don’t worry Dorine, we all fall victim to those tempting sale purchases haha. But glad to hear you’re on the straight and narrow now 😉 x

  4. Mar
    24th January 2018 / 9:19 am

    Really love this blog! I feel so identified with you! I stopped buying non leather shoes so many years ago and then going for comfort (except sometimes for shoes you really don’t know until you wear 2 o 3 times but at least they’re leather shoes and I can rebuy them if not comfortable!). I also walk away from polyester and sometimes I feel people must be thinking that I’m crazy looking at the inside labels on clothes Haha! Even if I still prefer viscose t-shirts than cotton ones because I still haven’t found the perfect basic cotton t-shirts! And Primark, not my place to shop clothes at least! You’re such a great inspiration and since I discovered last September, you climb up to be my favourite blogger with no difference! Kisses from Spain!

    • 24th January 2018 / 3:43 pm

      Thank you so much Mar! Let them think you’re crazy, at least you’re being wise 😉 x

  5. 24th January 2018 / 9:36 am

    I can relate 100%. I think you also evolve with age, in terms of style. In my early 20’s, all I wanted was trendy pieces, and my closet was cram packed of cloths, yet like always, I could never find anything to wear, and it was a mixture of styles…I just didn’t know what I liked. Now close to my 30’s, I reduced my closet to less than half! I have key basics, comfortable cloths that are easy to pair and mix and match, and quality fabrics….quality over quantity, just like you said. It makes getting dressed “pleasurable”, easy and in a way you always look polished, because like you said, if you take the time to invest in quality pieces that fit you perfectly, it transforms the way you pick your outfits and how you look.

    Love your blog, you and your style. Loved this post!

    • 24th January 2018 / 3:44 pm

      I couldn’t agree more. I just did a talk this morning at a summit and I touched on that exact point, it’s a natural progression with age and that’s definitely what happened with me too x

  6. 24th January 2018 / 10:21 am

    I love this! Simple and effective, I tried to implement the black white or grey rule to my wardrobe but I think it lasted about a month! I love this advice!

    • 24th January 2018 / 3:54 pm

      Oh gosh I’ve never heard of that rule but I assume it means eradicating colour altogether? Admittedly I’m not big into colours but you should definitely inject colour if it’s part of your personal style ♥️

      • 24th January 2018 / 3:58 pm

        Thanks for your reply, the idea was a neutral outfit that I could add a pop of colour through a bag or shoes or a coat, everything would match but I could splurge a little more on long lasting items! I would love to try and get my wardrobe into better shape I’m admittedly in a bit of a fashion rut :/

        • 24th January 2018 / 4:51 pm

          Ahhh I see, well good things take time so just take your time re-building your wardrobe, it’ll be worth it in the end x

  7. 24th January 2018 / 11:37 am

    Love this Emma! Quality over quantity has been one of my goals lately! I was so guilty of buying that gorgeous jumper for 10 pounds and then I never wore it because I love others much more. Well, now I’ve been trying to be much more conscious about what I buy and what are the staples pieces that I’ll wear for a long time!

    Great post and style as always!

    The Black Blush

    • 24th January 2018 / 3:46 pm

      We’ve all been guilty of that so don’t worry, you’re not alone haha. It takes time to re-build a wardrobe but its so worth it in the end x

  8. Kayleigh
    24th January 2018 / 11:38 am

    Urgh, can you just stop being so chic 😉
    Again Emma, nailed it!!
    K x

  9. 24th January 2018 / 12:51 pm

    You look really chique Emma. I really like following your style. Thanks for the tips.

  10. 24th January 2018 / 1:25 pm

    Yes, yes, yes! I love all your tips, and I completely agree with them. And can I just say that your new hair is fabulous?! I was so happy to see that vlog pop up in my subscription feed this morning.

    • 24th January 2018 / 3:47 pm

      Thank you Rebecca! I hope you enjoyed the vlog x

    • 24th January 2018 / 3:55 pm

      Thank you, I must admit, I kinda love it too 😉 x

  11. 24th January 2018 / 4:08 pm

    This post was very eye opening. Thank you for sharing these tips with us!

    • 24th January 2018 / 4:43 pm

      Glad you found it useful, thanks for reading x

  12. 24th January 2018 / 5:28 pm

    These are quite exactly the style rules I live by too! Also loving your shorter hair, and of course this look as well ♥︎ xx

  13. Debi Gates
    24th January 2018 / 5:38 pm

    Simplicity, in my opinion, is what makes your style so appealing. It’s fashionable and chic, without being fussy. In fact, on that front, it would be awesome if you could do a video (youtube) on what you specifically look for in different clothing items while shopping to determine the quality.

    • 27th January 2018 / 8:41 am

      That’s a great idea Debi, I will definitely add that to the list and figure out some way to film it over the next couple of months x

  14. 24th January 2018 / 5:41 pm

    This is great. It is about wearing what works for YOU. Sometimes that is a little trying to sort out- we’ve all been there. I think after years of buying crap for the thrill of shopping and immediate satisfaction I am finally there. I’m all about quality and material as well, I’d much rather invest in something I can wear to death than pick up something I’d wear maybe once or twice, look just “okay” in and let it take up space in my closet.

    Also, the wash of your Levi’s in these pics, perfect.

    • 27th January 2018 / 8:40 am

      I couldn’t agree more with these points x

  15. Sara
    24th January 2018 / 9:32 pm

    This is probably my favourite blog post so far! Love your honest writing. Plus, I relate to most of the rules and the outfit… so simple, yet so classy. I am obsessed with the pics, so inspiring in many ways (cheers to Simon too, of course). Xx from Spain

  16. Sophia
    24th January 2018 / 10:35 pm

    I think quality over quantity is a good rule to follow, especially with me and my minimalist tendencies. Unfortunately, it can take quite a while to build up a nice wardrobe when those quality pieces tend to run a bit pricey. At the rate I’m going, my wardrobe won’t ever feel complete. Any advice on how to get those pieces when the money runs short?

    • 27th January 2018 / 8:37 am

      I totally agree Sophia, I’m actually still going with my wardrobe, I probably have about 80% of it that I’m happy with but I’m still saving to buy a few more core pieces, a decent trench/mac is still on my list and I’m saving for a Burberry one…but I keep getting distracted by handbags haha.
      One tip would be to have a look on selling sites like eBay and Vestaire to find those designer/high quality items at a much cheaper price, and that doesn’t mean buying second hand because there are so many items which are still brand new with the tags on. Also try checking out the Depop app x

  17. Lou
    25th January 2018 / 1:24 pm

    I need to stop procrastinating and have a well overdue wardrobe clear out! Quality over quantity is definitely the rule I’m trying to follow. Thank you for the great tips as always 🙂

    • 27th January 2018 / 8:34 am

      You’re welcome Lou, go forth and clear out haha x

  18. 25th January 2018 / 8:54 pm

    These photos are absolutely gorgeous! And I love everything about this look (straight fire, as I said on Instagram *insert laughing emoji*). This post has really inspired me to re-assess my own style, closet, AND hair!!!

    • 27th January 2018 / 8:33 am

      haha thank you, I’ll take that 😉 Let me know how you get on, it literally changed my life when I decided to just do a massive cull a few years ago x

  19. 26th January 2018 / 6:18 pm

    You have so inspired me to update my jewelry wardrobe (which is a term I use pretty loosely! I have very little jewelry these days) that I’m cautiously considering getting a new hole pierced in my ear (ears? ear?). Is there any sort of protocol…or anything to help with a decision, one ear or two, right or left, high or low? I got my first holes done (one in each ear, pretty standard) a MILLION years ago (43 to be exact) and in recent years I’m feeling like they’re at a funny angle and don’t want another mistake made. Any thoughts or guidance??



    • 27th January 2018 / 8:32 am

      Oh yes do it! If you just have first holes I would probably just go for second holes in each ear and it will give you so many options to wear different jewellery. I often think some of my piercings are wonky but actually it’s just because ears aren’t exactly the same, the guy who recently pierced my third holes told me they’re like eyebrows, they’re sisters not twins. So it might just be that your ears are different and it makes you think they’re wonky. I would do your research about where you get them pierced, I wouldn’t go to Claires Accessories, I would go to a proper piercing studio where they use a needle, not a gun. If you live in London I can 100% recommend the Maria Tash piercing studio inside Liberty. x

  20. 27th January 2018 / 7:04 am

    Emma, you are my style goddess ❤️
    Thanks so much for your inspiring posts and outfits. This post in particular made me more aware that I should have a bit more patience and save up for a staple piece. Financially, it’s not the greatest time for me. But I will stay strong and not go for the ‘quick fixes’, whoop, whoop!
    Warm hugs from Berlin! Xxx

    Ps. Found your blog through YouTube, your channel us my absolute fave, keep up the good stuff Ems!

    • 27th January 2018 / 8:22 am

      Hey Mandy,
      Thank you so much, I’m so glad you enjoy my posts and if you find them useful then that’s excellent 🙂
      You can also use sites like Vestiaire, eBay and Depop (app) to find quality items but at a much cheaper price than buying new from a shop. More often than not you can pick up brand new items still with the tags on but just a higher quality xxx

      • 27th January 2018 / 12:09 pm

        Thanks babes! I’ll keep an eye on websites. 🙂
        Have a lovely weekend!

        • 27th January 2018 / 12:10 pm

          *these websites 😉

  21. Astra
    27th January 2018 / 7:50 am

    Hi Emma,
    I love your rules and their very helpful because sometimes I get drawn away with pattern in my case and it just lives in my wardrobe for a couple of years before I give it to someone or charity… Also very helpful in your Vestaire vlog! Have a great wkd!
    Astra x

    • 27th January 2018 / 8:18 am

      So glad you found this useful xxx

  22. 27th January 2018 / 6:01 pm

    Such a great post Emma! I’m loving that you’re doing more blog posts now – I think it’s great (although I love the ‘Tube too!).

    I’ve taken to making lists of things I want and investing in better quality too. It makes it easier to buy things that are more timeless rather than just being on trend. I’m a big bargain hunter so I impressed myself by getting a £220 leather jacket for £22 and a pair of Stuart Weitzman leather boots for £250 instead of £800 (all new).

    Thanks for all the advice, it certainly hits home with me!!!


    • 28th January 2018 / 8:24 pm

      Thank you Sian!
      You sound like an excellent bargain hunter and you are the proof that you can shop around and buying quality doesn’t have to cost the earth x

    • 28th January 2018 / 8:25 pm

      Thank you Beth, I totally agree x

  23. 29th January 2018 / 11:48 am

    Good tips, completely agree on quality over quantity. Lovin the new hair too

  24. Paula
    4th February 2018 / 5:10 am

    Yasss – we have the same style rules: natural fabrics as much as poss, comfort over fashion, ease over effort! It’s not how much money you spend, it’s all the other tiny details that make you “stylish”

  25. Becky lou
    5th February 2018 / 10:23 am

    Thank you for introducing me to “&other stories” I love it ! such good choice and value , waiting for my next delivery .. including a silk shirt and a cashmere beanie hurry up !!!

  26. Celia
    8th February 2018 / 9:02 am

    Hello Emma!

    Regarding the above Mango navy blazer – how is the fitting in comparison to the other Mango grey checked one? (link below):

    I have the grey one (first got it in large – my usual size – but much too big so got the medium instead), and would like to order the navy online however you mention you have the grey one in small and the navy one in medium so wondering should I stick to large for the navy one? Is the sizing less oversized? Is it true to size?


  27. Gill
    9th February 2018 / 3:51 pm

    LOVE your style Emma you ALWAYS have it so on point,I wanted the camel coat from & other stories but by the time I had messed about ummgghing & argghing over getting it it had sold out boo hoo there is still a 42 on the website but I remember you saying it came up big, Me & Em have a beautiful one in the sale that I am looking at ooops :):) is there any chance maybe you could do a post on what to wear on a long haul flight sometime thanks XX

    • 9th February 2018 / 4:00 pm

      Thank you very much! Yep it does come up a size big, I sized down in that coat. Funny you should ask that because I’m going to be on long haul flight in 2 weeks so I will make sure I document that topic somehow x

      • Gill
        9th February 2018 / 4:07 pm

        Me too I’m off to Australia to see my Brother & family in a couple of weeks excited much,:):) I know you wouldn’t get one done before then but will be really interested for next time I go
        thanks xx

  28. 16th March 2018 / 6:16 am

    Amazing outfit, so love your style rules!

  29. Cara
    24th April 2018 / 3:29 pm

    Lovely style! I was wondering what kind of ray bans you have? I’m interested in buying the classic round with green lens and gold frame. Is that the kind you have? They look great!

    • 24th April 2018 / 3:51 pm

      Mine are folding ones, I think they have a green lens bit it doesn’t look green at all when you wear them x

  30. melissa
    4th May 2018 / 11:28 am

    Stradivarius does not ship to Norway??? Went right in to look at the white summer dress but nooo 🙁

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