F&F West Kensington Opens Today

Picture property of F&F

On Wednesday I was invited to check out the new F&F Boutique (before it’s official opening today) which is situated on a modern mezzanine overlooking West Cromwell Road.  It’s not at all what you would expect from the typical clothing range within a supermarket.  Hats off (literally, check out the lighting!) to the F&F team for pulling this one off seamlessly.  The boutique itself is large and spacious with a layout and style that you’d expect from a stand alone store.  The staff are beyond helpful and the collections have certainly gained my thumbs up!  You can also shop the online exclusives from the first London F&F Online Kiosk, which enables orders to be placed for the full extended online range.  Whatever you’re style I really would urge you to take a trip to this store, it’s a taste of what’s to come for the future of F&F.
Anita Bolger, Brand and Marketing Director of F&F comments “This is an exciting chapter in F&F’s journey with the opening of a central London, dedicated ladieswear boutique.  The interiors created for this store bring to life the F&F collections in a  modern and inviting way which will enhance our customers shopping experience”.

I’ve been lucky enough to be gifted with some gorgeous pieces to style from their AW13 collection so stay tuned for some outfit posts and style ideas with those next week 🙂

Also check out the catwalk show from their AW13 collection here on YouTube!

Picture property of F&F

Picture property of F&F

Picture property of F&F

Picture property of F&F

Picture property of F&F

The store opens today at 8am
F&F West Kensington is situated on the Mezzanine level, West Cromwell Road, W14 8PD
Opening Hours
8am-10pm Mon -Sat
10am-4pm Sun

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